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This profile was last updated on 1/15/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Lee Maicon

Wrong Lee Maicon?

Senior Vice President, Insights a...

Phone: (404) ***-****  HQ Phone
Email: l***@***.com
360i LLC
32 Avenue Of The Americas 6Th Floor
New York, New York 10013
United States

Company Description: 360i's Strategic Retail Practice focuses on delivering customized search marketing solutions for online retailers. Our deep retail experience provides immediate...   more
Background

Employment History

Education

  • Amherst College
50 Total References
Web References
Our Digital Marketing Leadership / Executive Team & Creative Web Development Experts / 360i
www.360i.com, 30 June 2013 [cached]
Lee Maicon Senior Vice President, Insights & Strategy
Lee Maicon is Senior Vice President of Insights & Strategy at 360i. In this role, Lee oversees a team of strategists, planners and analysts who understand human behavior in the digital age. Armed with these consumer insights, the team collaborates with brands to find the right currency and motivation to help them thrive.
Lee has extensive experience in account planning and brand strategy at a number of creative agencies, including Berlin Cameron and StrawberryFrog where he worked with brands such as Coca-Cola, Heineken, P&G, Microsoft and Calvin Klein. Prior to 360i, he was Head of Strategy at Wing, the multicultural division of WPP's Grey Group, where he infused digital and social understanding into work for brands like Pantene and Goya Foods.
Born in Mexico, raised in Miami and currently a New Yorker, Lee has turned an avocation for bridging cultures into a career with experience in account planning and strategy with brands such as Coca-Cola, Smirnoff, Tide and Kraft.
Interactive Marketing Agency Leaders | Our Digital Marketing Executive Team & Creative Web Development Experts | 360i
www.360i.com, 1 July 2012 [cached]
Lee Maicon
...
Lee Maicon - Vice President, Insights & Planning
Lee Maicon is Vice President of Insights & Planning at 360i. In this role, Lee oversees a team of strategists, planners and analysts who examine human behavior and customer/marketer interaction to define the role of the brand in digital.
Lee has extensive experience in account planning and brand strategy at a number of creative agencies, including Berlin Cameron and StrawberryFrog where he worked with brands such as Coca-Cola, Heineken, P&G, Microsoft and Calvin Klein. Prior to 360i, he was Head of Strategy at Wing, the multicultural division of WPP's Grey Group, where he infused digital and social understanding into work for brands like Pantene and Goya Foods.
Born in Mexico, raised in Miami and educated in Massachusetts, Lee currently lives in New York City.
Lee Maicon Joins ...
www.nanocapwatch.com [cached]
Lee Maicon Joins Winglatino as Vice President/Head of Strategy
...
NEW YORK, Nov. 7 /PRNewswire/ -- Alain Groenendaal, President and CEO of Winglatino, Grey Group's marketing communications agency focused primarily on the US Hispanic market, today announced that Lee Maicon has joined the agency as Vice President, Head of Strategy, effective immediately.
...
Lee Maicon will oversee all of Winglatino's strategic planning capabilities and be part of the agency's leadership team along with the Chief Creative Officer Gustavo Asman.
...
"Lee has a great track record as an innovator in strategic planning and brand dialogue across the global, Hispanic and general markets.
...
Lee Maicon brings 15 years of experience leading strategic planning groups of creative agencies and innovative media and digital companies. He comes to Winglatino having worked at such agencies as Berlin Cameron United, DeVries PR and StrawberryFrog, where he served as Head of Strategy in New York.
He has led brand strategy for clients such as Coca-Cola Classic, multiple Procter & Gamble brands, Heineken and Sam's Club/Wal-Mart, driving ideas into digital, entertainment, packaging and retail design as well as advertising across all consumer targets and channels.
Mr. Maicon also oversaw strategic planning and consumer research for StarMedia Networks and the Univision Television Network, where he was instrumental in developing client-focused content and entertainment platforms in the US and Latin America for such marketers as Procter & Gamble, Pepsi-Cola and others.
...
I look forward to bringing a new voice to the dynamic and diverse US Hispanic market," Lee Maicon said.
Mr. Maicon was born in Mexico, raised in Miami and educated in Massachusetts, where somewhere along the ride his passion for understanding and creating culture set him on his career path.
DEVRIES PUBLIC RELATIONS
www.devries-pr.com, 22 Oct 2007 [cached]
Lee Maicon Named Director of Strategic Planning
New York, October 22, 2007 - Jim Allman, CEO of DeVries Public Relations, announced today that Lee Maicon has joined the agency in the newly created role of Director of Strategic Planning.
...
Maicon joins the Strategy and Innovation Group at DeVries, which comprises Digital Services, Research and Analytics and New Business Development.
...
Most recently, Maicon was Head of Strategic Planning for award-winning advertising agency Strawberry Frog, during which time he helped create breakthrough communications strategies for Sam's Club/Wal-Mart and Foster's beer. Prior to Strawberry Frog, Lee was with Berlin Cameron where his clients included Coca-Cola, Heineken and Pfizer. He is a frequent speaker and panelist on how to create truly integrated programs for global brands. Lee graduated magna cum Laude from Amherst College.
"PR is the one true media neutral marketing discipline out there," says Maicon. "I'm excited by the prospect to pioneer the sweet spot between strategic planning and PR. These elusive 'Big Ideas' are really just about finding new ways to tell the best stories, and there's no better way to do that than outstanding PR."
The new division will be overseen by Stephanie Smirnov and will bring together the talents of Michael DeCicco, Director of Research and Analytics, Jon Cronin, Director of Digital Strategy, Ivette Sanz Osso, Director of Client Service & New Business Development, and a brand new colleague, Lee Maicon, Director of Strategic Planning.
Lee Maicon Joins ...
newyork.dbusinessnews.com, 30 Nov 2008 [cached]
Lee Maicon Joins Winglatino as Vice President/Head of Strategy
New York -
NEW YORK -- Alain Groenendaal, President and CEO of Winglatino, Grey Group's marketing communications agency focused primarily on the US Hispanic market, today announced that Lee Maicon has joined the agency as Vice President, Head of Strategy, effective immediately.
...
Lee Maicon will oversee all of Winglatino's strategic planning capabilities and be part of the agency's leadership team along with the Chief Creative Officer Gustavo Asman.
...
"Lee has a great track record as an innovator in strategic planning and brand dialogue across the global, Hispanic and general markets.
...
Lee Maicon: Brand Strategist in Advertising and Media
Lee Maicon brings 15 years of experience leading strategic planning groups of creative agencies and innovative media and digital companies. He comes to Winglatino having worked at such agencies as Berlin Cameron United, DeVries PR and StrawberryFrog, where he served as Head of Strategy in New York.
He has led brand strategy for clients such as Coca-Cola Classic, multiple Procter & Gamble brands, Heineken and Sam's Club/Wal-Mart, driving ideas into digital, entertainment, packaging and retail design as well as advertising across all consumer targets and channels.
Mr. Maicon also oversaw strategic planning and consumer research for StarMedia Networks and the Univision Television Network, where he was instrumental in developing client-focused content and entertainment platforms in the US and Latin America for such marketers as Procter & Gamble, Pepsi-Cola and others.
...
I look forward to bringing a new voice to the dynamic and diverse US Hispanic market," Lee Maicon said.
Mr. Maicon was born in Mexico, raised in Miami and educated in Massachusetts, where somewhere along the ride his passion for understanding and creating culture set him on his career path.
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