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This profile was last updated on 1/29/16  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Lee Maicon

Wrong Lee Maicon?

Chief Strategy Officer

Phone: (212) ***-****  
Email: l***@***.com
Local Address:  Atlanta , Georgia , United States
360i LLC
32 Avenue Of The Americas 6Th Floor
New York , New York 10013
United States

Company Description: 360i's Strategic Retail Practice focuses on delivering customized search marketing solutions for online retailers. Our deep retail experience provides immediate...   more

Employment History

  • Vice President, Insights and Planning
    360i LLC
  • Senior Vice President, Insights and Strategy
    360i LLC
  • Vice President and Head of Strategy
  • Head of Strategy
  • Head of Strategy
  • Senior Strategic Planner
    Berlin Cameron and StrawberryFrog
  • Position, Account Planning and Brand Strategy
    Berlin Cameron and StrawberryFrog
  • Member, Strategy and Innovation Group
  • Head of Strategy
  • Head of Strategy
    Berlin Cameron United


  • Amherst College
71 Total References
Web References
in 360i News with tags analytics, ..., 29 Jan 2016 [cached]
in 360i News with tags analytics, Briefs, Lee Maicon, marketers, playbook, Reimagine Almost Everything, strategy, Success, What's Right for Now Both comments and trackbacks are closed.
In Post III of our Series, our Chief Strategy Officer Lee Maicon reminds us that, "What got us here, won't get us to where we need to go next. Tweaking last year's marketing plans for a version '2.0' will not yield marketers the brand success they are capable of seeing in the digital age. We are in the age of new approaches, "Decisions can now be driven by real-world data, behaviors and cues, allowing marketers the flexibility to optimize performance in days where it once took years, and to create campaigns that are right for right now," reports Lee.
"These data points are often leading indicators for where the broader population is going and where brands need to be right now," says Lee. He touches on the key tools and data trends for brands to consider for when developing a strategy, including social listening, search trends, and Application Program Interfaces (APIs). Provide Briefs That Focus on Business Problems Rather Than Tactical Outputs. Bad briefs are unfortunately far more common and typically too tactful. Lee shares the importance of developing briefs that focus on challenges brands are currently facing. "Strong briefs frame problems clearly first, provide insight into the consumer or category second, and then pose a strategic direction that can open up possible solutions. Strong briefs lead to better ideas, which lead to better work. Find Hidden Differentiators by Combining Feelings to Believe with Reasons to Believe. "Research continues to prove that even if a product or service can be differentiated in its rational qualities, or reasons to believe, people over time will not be convinced of its superiority," says Lee.
Our Digital Marketing Leadership / Executive Team & Creative Web Development Experts / 360i, 14 Oct 2015 [cached]
Lee Maicon Chief Strategy Officer
Lee Maicon is Chief Strategy Officer at 360i, an award-winning agency that works with clients including Oscar Mayer, Clinique, Hanes, Oreo, Nestlé and Toyota. In this role, Lee oversees an industry-leading insights and strategy team that is creating new ground for brands by leading them in a world filled with rapid changes in technology and consumer behavior.
With a diverse career spanning the U.S. and Latin America, Lee has helped some of the world's biggest brands evolve their marketing thinking in the media landscape. Prior to 360i, he held positions in account planning and brand strategy at creative agencies including Berlin Cameron and StrawberryFrog, where he helped brands such as Coca-Cola, Heineken, Kraft and Microsoft connect with new and diverse audiences. Previously, Lee worked for various advertising agencies and media companies, where he led brands such as Olay, L'Oreal and Visa into disruptive new spaces.
Born in Mexico, raised in Miami and currently a New Yorker, Lee has turned an avocation for bridging cultures into a career. Today, he is a widely respected industry thought leader who has who has served on juries and presented at major festivals including the Cannes Lions, SXSW and the 4A's Strategy Conference, and has contributed to publications such as Advertising Age, Adweek, and PSFK.
Interactive Marketing Agency Leaders | Our Digital Marketing Executive Team & Creative Web Development Experts | 360i, 1 July 2012 [cached]
Lee Maicon
Lee Maicon - Vice President, Insights & Planning
Lee Maicon is Vice President of Insights & Planning at 360i. In this role, Lee oversees a team of strategists, planners and analysts who examine human behavior and customer/marketer interaction to define the role of the brand in digital.
Lee has extensive experience in account planning and brand strategy at a number of creative agencies, including Berlin Cameron and StrawberryFrog where he worked with brands such as Coca-Cola, Heineken, P&G, Microsoft and Calvin Klein. Prior to 360i, he was Head of Strategy at Wing, the multicultural division of WPP's Grey Group, where he infused digital and social understanding into work for brands like Pantene and Goya Foods.
Born in Mexico, raised in Miami and educated in Massachusetts, Lee currently lives in New York City.
Lee Maicon Joins ... [cached]
Lee Maicon Joins Winglatino as Vice President/Head of Strategy
NEW YORK, Nov. 7 /PRNewswire/ -- Alain Groenendaal, President and CEO of Winglatino, Grey Group's marketing communications agency focused primarily on the US Hispanic market, today announced that Lee Maicon has joined the agency as Vice President, Head of Strategy, effective immediately.
Lee Maicon will oversee all of Winglatino's strategic planning capabilities and be part of the agency's leadership team along with the Chief Creative Officer Gustavo Asman.
"Lee has a great track record as an innovator in strategic planning and brand dialogue across the global, Hispanic and general markets.
Lee Maicon brings 15 years of experience leading strategic planning groups of creative agencies and innovative media and digital companies. He comes to Winglatino having worked at such agencies as Berlin Cameron United, DeVries PR and StrawberryFrog, where he served as Head of Strategy in New York.
He has led brand strategy for clients such as Coca-Cola Classic, multiple Procter & Gamble brands, Heineken and Sam's Club/Wal-Mart, driving ideas into digital, entertainment, packaging and retail design as well as advertising across all consumer targets and channels.
Mr. Maicon also oversaw strategic planning and consumer research for StarMedia Networks and the Univision Television Network, where he was instrumental in developing client-focused content and entertainment platforms in the US and Latin America for such marketers as Procter & Gamble, Pepsi-Cola and others.
I look forward to bringing a new voice to the dynamic and diverse US Hispanic market," Lee Maicon said.
Mr. Maicon was born in Mexico, raised in Miami and educated in Massachusetts, where somewhere along the ride his passion for understanding and creating culture set him on his career path.
DEVRIES PUBLIC RELATIONS, 22 Oct 2007 [cached]
Lee Maicon Named Director of Strategic Planning
New York, October 22, 2007 - Jim Allman, CEO of DeVries Public Relations, announced today that Lee Maicon has joined the agency in the newly created role of Director of Strategic Planning.
Maicon joins the Strategy and Innovation Group at DeVries, which comprises Digital Services, Research and Analytics and New Business Development.
Most recently, Maicon was Head of Strategic Planning for award-winning advertising agency Strawberry Frog, during which time he helped create breakthrough communications strategies for Sam's Club/Wal-Mart and Foster's beer. Prior to Strawberry Frog, Lee was with Berlin Cameron where his clients included Coca-Cola, Heineken and Pfizer. He is a frequent speaker and panelist on how to create truly integrated programs for global brands. Lee graduated magna cum Laude from Amherst College.
"PR is the one true media neutral marketing discipline out there," says Maicon. "I'm excited by the prospect to pioneer the sweet spot between strategic planning and PR. These elusive 'Big Ideas' are really just about finding new ways to tell the best stories, and there's no better way to do that than outstanding PR."
The new division will be overseen by Stephanie Smirnov and will bring together the talents of Michael DeCicco, Director of Research and Analytics, Jon Cronin, Director of Digital Strategy, Ivette Sanz Osso, Director of Client Service & New Business Development, and a brand new colleague, Lee Maicon, Director of Strategic Planning.
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