LEE MAICON JOINS DIGITAL AGENCY 360I AS VICE PRESIDENT OF INSIGHTS & PLANNING
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Lee Maicon Joins Digital Agency 360i as Vice President of Insights & Planning
August 10, 2010
NEW YORK, NY -- August 10, 2010 -- 360i, an award-winning digital marketing agency, has hired Lee Maicon as Vice President of Insights and Planning.
In this role, Lee
will oversee the 360i Insights and Planning team, which examines human behavior and customer/marketer interaction to define the role of the brand in digital.
As digital agency partners for leading brands, we're helping our clients develop a more powerful role for their brands in digital -- Lee
will help us expand our efforts to create compelling consumer experiences that resonate and deliver brand impact."
Maicon joins 360i with extensive experience in account planning and brand strategy at a number of creative agencies, including Berlin Cameron and StrawberryFrog where he worked with Coca-Cola, Heineken, P&G, Microsoft and Calvin Klein.
Prior to 360i, Maicon was Head of Strategy at Wing, the multicultural division of WPP's Grey Group, where he infused digital and social understanding into work for brands like Pantene and Goya Foods.
"The rapid evolution of technology and adoption of digital media has made it more challenging for brands to keep pace with changes in consumer behavior and how people actually live," said Maicon