Lee Archer, cofounder of New Wave Enviro Products, a manufacturer and distributor of eco-friendly products, admitted that his business has been affected by the economy when the company that was making the filters for his reusable bottles apparently went out of business and that he has had to deal on several occasions with retailers that don't pay up.
Yet, despite the challenges, Lee
was overall optimistic and was excited to see what types of innovative companies would emerge from this recession as has been seen in past recessions.
Other than New Wave Enviro Products
, which Lee
started more than a decade ago, and b. happybags, which launched six years ago and was one of the first to bring reusable bags to the market, many of the entrepreneurs were startups.