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2016-11-17T00:00:00.000Z

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Wrong Laurie Windham?

Ms. Laurie Windham

Management Consultant

Cognitiative , Inc.

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Cognitiative , Inc.

234 Front Street 4Th Floor

San Francisco, California 94111

United States

Company Description

Peasant paintings first became popular in China in the late 1950s, during a nationwide peasant painting movement that began during China’s Great Leap Forward. Chairman Mao Zedong was a proponent of artistic expression among his people proclaiming Everyone ... more

Find other employees at this company (4)

Background Information

Employment History

Playwright and Composer

Dripping Talent Productions

Education

B.S.

Music Therapy

Texas Women's University

M.S. degree

Marketing and Quantitative Business Analysis

Louisiana State University

degree

music

Web References (84 Total References)


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www.cognitiative.com [cached]

Bio, Laurie Windham


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www.cognitiative.com [cached]

Bio, Laurie Windham

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Laurie Windham Principal
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Laurie Windham lwindham@cognitiative.com
Laurie Windham has had a diverse range of careers in her lifetime. In her early years she was a singer and actor in musical theater, a passion which led her to earning a degree in music. After completing a Masters degree in Marketing, she turned her focus to the world of high technology, in which she has worked with some of the world's leading brands, focusing on business to business and business to consumer markets. She is the author of the books "Dead Ahead: The Web Dilemma and the New Rules of Business" and "The Soul of the New Consumer: Attitudes, Behaviors and Preferences of e-Customers", both published by Allworth Press. She has been a frequent speaker at conferences around the world, including the Consumer Telephony Conference, DMA, IDC, ICE, TelExpo and events sponsored by Sun Microsystems. Ms. Windham has often been quoted in business and trade press and was the author of columns in "E-Business Advisor" and Oracle's "Profit Magazine.
Early in 2001, Ms. Windham and partner Mr. Orton (now deceased) purchased a retreat coneter in Napa Valley.
...
In 2006, Ms. Windham began revived her musical theater interests and began writing a musical theater work titled "Give Me a Break" -- a show about rock star wannabees in the late 1970s. She is developing the show in collaboration with Barbara McMillen of Dallas, Texas, who is an established performing artist, producer and songwriter.
Ms. Windham is the creator of the Pulse of the CustomerSM research series, as well as the Integrated Marketing FrameworkSM and the Customer Advocacy IndexSM - methodologies now used by numerous technology and e-business companies to develop effective customer-focused marketing strategies and programs.
Before founding Cognitiative Inc., Ms. Windham was Executive Vice President and Director of Client Services for Hi-Tech Communications in San Francisco. There, she worked closely with a range of technology companies and led Hi-Tech's award-winning team which captured Sun's "Vendor of the Year" honors three years in a row.
Prior to joining Hi-Tech, Ms. Windham was partner and general manager of Regis McKenna, Inc. in Dallas where she provided strategic marketing services to EDS, KPMG Peat Marwick, Apple Computer and Convex Computer Corporation. Earlier, as Vice President of Future Computing, a PC industry analysis firm, Ms. Windham provided research services and market analysis on value-added channels and vertical market applications to over 300 PC manufacturers and software publishers. She was also a New Product Development Manager at EDS where she developed turnkey systems solutions for financial institutions.
Ms. Windham holds a M.S. degree in Marketing and Quantitative Business Analysis from Louisiana State University, a B.S. in Music Therapy from Texas Woman's University, and is certified in Healthcare Administration from University of Texas at Austin.


Laurie Windham — Bio

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Laurie Windham

E-mail: lwindham@cognitiative.com
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As Founder, President, and CEO of Cognitiative, Inc., Laurie Windham works with some of the most prestigious companies in the industry, including Cisco Systems, Oracle Corporation, Sun Microsystems, Quantum, Cox Target Media, Clarify, Veritas Software, LSI Logic, and Digital Island.Ms. Windham is the creator of the Pulse of the Customer research series, and well as the Integrated Marketing Framework and the Customer Advocacy Index methodologies now used by numerous technology and e-business companies to develop effective customer-focused marketing strategies and programs.
Before founding Cognitiative Inc., Ms. Windham was Executive Vice President and Director of Client Services for Hi-Tech Communications in San Francisco.There, she worked closely with a range of technology companies and led Hi-Tech's award-winning team which captured Sun's "Vendor of the Year" honors three years in a row.
Prior to joining Hi-Tech, Ms. Windham was Partner and General Manager of Regis McKenna, Inc. in Dallas where she provided strategic marketing services to EDS, KPMG Peat Marwick, Apple Computer, and Convex Computer Corporation.Earlier, as Vice President of Future Computing, a PC industry analysis firm, Ms. Windham provided research services and market analysis on value-added channels and vertical market applications to over 300 PC manufacturers and software publishers.She was also a New Product Development Manager at EDS where she developed turnkey systems solutions for financial institutions.
Ms. Windham holds a M.S. degree in marketing and quantitative business analysis from Louisiana State University, a B.S. in music therapy from Texas Women's University, and is certified in healthcare administration from University of Texas at Austin. Allworth Press books written by Laurie Windham:


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www.cognitiative.com [cached]

Bio, Laurie Windham

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