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Bio, Laurie Windham
Bio, Laurie Windham
Bio, Laurie Windham
Laurie Windham —
has had a diverse range of careers in her
In her early years she was a singer and actor in musical theater, a passion which led her to earning a degree in music.
After completing a Masters degree in Marketing, she turned her focus to the world of high technology, in which she has worked with some of the world's leading brands, focusing on business to business and business to consumer markets.
is the author of the books "Dead Ahead: The Web Dilemma and the New Rules of Business" and "The Soul of the New Consumer: Attitudes, Behaviors and Preferences of e-Customers", both published by Allworth Press
has been a frequent speaker at conferences around the world, including the Consumer Telephony Conference
, DMA, IDC, ICE, TelExpo and events sponsored by Sun Microsystems
Ms. Windham has often been quoted in business and trade press and was the author of columns in "E-Business Advisor" and Oracle's "Profit Magazine.
Early in 2001, Ms. Windham and partner Mr. Orton (now deceased) purchased a retreat coneter in Napa Valley.
In 2006, Ms. Windham
began revived her
musical theater interests and began writing a musical theater work titled "Give Me a Break" -- a show about rock star wannabees in the late 1970s.
is developing the show in collaboration with Barbara McMillen of Dallas, Texas, who is an established performing artist, producer and songwriter.
Ms. Windham is the creator of the Pulse of the CustomerSM research series, as well as the Integrated Marketing FrameworkSM and the Customer Advocacy IndexSM - methodologies now used by numerous technology and e-business companies to develop effective customer-focused marketing strategies and programs.
Before founding Cognitiative Inc., Ms. Windham was Executive Vice President and Director of Client Services for Hi-Tech Communications in San Francisco.
worked closely with a range of technology companies and led Hi-Tech's award-winning team which captured Sun's
"Vendor of the Year" honors three years in a row.
Prior to joining Hi-Tech, Ms. Windham was partner and general manager of Regis McKenna, Inc. in Dallas where she provided strategic marketing services to EDS, KPMG Peat Marwick, Apple Computer and Convex Computer Corporation.
Earlier, as Vice President of Future Computing, a PC industry analysis firm, Ms. Windham provided research services and market analysis on value-added channels and vertical market applications to over 300 PC manufacturers and software publishers.
She was also a New Product Development Manager at EDS where she developed turnkey systems solutions for financial institutions.
Ms. Windham holds a M.S. degree in Marketing and Quantitative Business Analysis from Louisiana State University, a B.S. in Music Therapy from Texas Woman's University, and is certified in Healthcare Administration from University of Texas at Austin.
This Isn't Spare Results from focus ...
This Isn't Spare Results from focus groups conducted by the e-business consulting firm Cognitiative Inc. put spam "second only to telemarketing" on the company's "Intrusometer," a measurement tool for gauging consumer annoyance, according to Cognitiative president Laurie Windham.
Laurie Windham, President and CEO of Cognitiative, Inc. and author of Dead Ahead: The Web Dilemma and the New Rules of Business, recommends a traditional approach to Web marketing.
Her consulting firm focuses on both business-to-business and business-to-consumer markets, advising E-business and technology companies on the strategy of marketing in the E-business environment.
"Raising awareness is a classic marketing challenge," says Windham, "and it is fundamentally no different in the Web world.
Insiders estimate that as much as 80% of online ad space is never sold and, according to Windham
, in business-to-business marketing, may be ineffective.
"Slow response times negatively impact users' impression of business," warns Windham
research shows that customers expect prompt response to their queries, preferably within a few hours.