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This profile was last updated on 10/23/14  and contains information from public web pages.

Ms. Laurie Windham

Wrong Laurie Windham?

Principal

Email: l***@***.com
Cognitiative , Inc.
234 Front Street 4Th Floor
San Francisco, California 94111
United States

Company Description: Peasant paintings first became popular in China in the late 1950s, during a nationwide peasant painting movement that began during China’s Great Leap Forward....   more
Background

Employment History

  • Chief Executive Officer and President
    Cognitiative , Inc.
  • Partner and General Manager
    Regis McKenna , Inc.
  • Vice President
    Future Computing
  • Executive Vice President and Director of Client Services
    Hi-Tech Communications
  • New Product Development Manager
    EDS Corporation
  • Creator
    Pulse

Board Memberships and Affiliations

Education

  • degree , music
  • Masters degree , Marketing
  • M.S. degree , Marketing and Quantitative Business Analysis
    Louisiana State University
63 Total References
Web References
background
www.cognitiative.com, 23 Oct 2014 [cached]
Bio, Laurie Windham
...
Laurie Windham Principal
...
Laurie Windham lwindham@cognitiative.com
Laurie Windham has had a diverse range of careers in her lifetime. In her early years she was a singer and actor in musical theater, a passion which led her to earning a degree in music. After completing a Masters degree in Marketing, she turned her focus to the world of high technology, in which she has worked with some of the world's leading brands, focusing on business to business and business to consumer markets. She is the author of the books "Dead Ahead: The Web Dilemma and the New Rules of Business" and "The Soul of the New Consumer: Attitudes, Behaviors and Preferences of e-Customers", both published by Allworth Press. She has been a frequent speaker at conferences around the world, including the Consumer Telephony Conference, DMA, IDC, ICE, TelExpo and events sponsored by Sun Microsystems. Ms. Windham has often been quoted in business and trade press and was the author of columns in "E-Business Advisor" and Oracle's "Profit Magazine.
Early in 2001, Ms. Windham and partner Mr. Orton (now deceased) purchased a retreat coneter in Napa Valley.
...
In 2006, Ms. Windham began revived her musical theater interests and began writing a musical theater work titled "Give Me a Break" -- a show about rock star wannabees in the late 1970s. She is developing the show in collaboration with Barbara McMillen of Dallas, Texas, who is an established performing artist, producer and songwriter.
Ms. Windham is the creator of the Pulse of the CustomerSM research series, as well as the Integrated Marketing FrameworkSM and the Customer Advocacy IndexSM - methodologies now used by numerous technology and e-business companies to develop effective customer-focused marketing strategies and programs.
Before founding Cognitiative Inc., Ms. Windham was Executive Vice President and Director of Client Services for Hi-Tech Communications in San Francisco. There, she worked closely with a range of technology companies and led Hi-Tech's award-winning team which captured Sun's "Vendor of the Year" honors three years in a row.
Prior to joining Hi-Tech, Ms. Windham was partner and general manager of Regis McKenna, Inc. in Dallas where she provided strategic marketing services to EDS, KPMG Peat Marwick, Apple Computer and Convex Computer Corporation. Earlier, as Vice President of Future Computing, a PC industry analysis firm, Ms. Windham provided research services and market analysis on value-added channels and vertical market applications to over 300 PC manufacturers and software publishers. She was also a New Product Development Manager at EDS where she developed turnkey systems solutions for financial institutions.
Ms. Windham holds a M.S. degree in Marketing and Quantitative Business Analysis from Louisiana State University, a B.S. in Music Therapy from Texas Woman's University, and is certified in Healthcare Administration from University of Texas at Austin.
Study reveals dramatic shifts in consumers' online buying attitudes
sellitontheweb.com, 20 July 1999 [cached]
Recently, however, we are noting a rapid adoption of the Web among mass market consumers," said Laurie Windham, CEO and president of Cognitiative, Inc.
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"Customers in our research strongly advise top management in their favourite cataloguers and retail stores to get serious about e-commerce," says Windham.
B3 Communications :: Case Studies
www.b3communications.com, 22 Oct 2012 [cached]
When B3 Communications began working with Cognitiative, the agency was brought in as a partner to build awareness for Cognitiative and position the company's founder and CEO, Laurie Windham, as a force and expert in the consulting industry.
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When Windham was ready to release her second book, The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers (Allworth Press, September 2000), the business press were much more accessible and interested. Windham re-examined her role in the company and decided to optimize the opportunity created by the Internet to be an industry expert; B3 Communications was ready and able to shift strategies. The team consequently shifted its focus away from building Cognitiative into a consulting powerhouse to promoting Windham as a thought leader and industry expert.
To position Windham as an expert on e-business, the B3 team leveraged a completely different approach than traditional PR methodology. Since the goal was no longer highlighting Cognitiative as a company, creating a new space or establishing leadership in the market, B3 Communications shifted from a "news driven" to a "personality driven" approach. The team's efforts ultimately benefited Cognitiative as a company and allowed Windham to shift emphasis to accommodate her own career goals.
Results
B3 Communications executed a PR strategy that leveraged strong relationships with the business press to significantly raise visibility and brand awareness of Laurie Windham and Cognitiative. The B3 team's media savvy and agility drove the business media to value Windham as a trusted resource, resulting in frequent requests for her comment on e-business trend stories.
The team's efforts led not only to Windham being a resource for the press, but the combined efforts of book writing, working for prestigious clients, years of experience and PR positioned her to be a successful professional speaker and columnist. Windham is a featured keynote speaker at top conferences and tradeshows around the world. The PR strategy successfully evolved to focus on Windham as an individual, positioning her as a driving force and expert in the industry.
...
Laurie Windham CEO Cognitiative, Inc.
Ethoschannel Presents: Laurie Windham Biography
www.ethoschannel.com, 10 Aug 2006 [cached]
Laurie Windham
...
Laurie WindhamFounder and CEO Laurie Windham has worked with some of the world's leading brands, focusing on business to business and business to consumer markets.She is the author of the book "Dead Ahead: The Web Dilemma and the New Rules of Business" and also the forthcoming book "The Soul of the New Consumer: Attitudes, Behaviors and Preferences of e-Customers."She is a frequent speaker at conferences around the world, including the Consumer Telephony Conference, DMA, IDC, ICE, TelExpo and events sponsored by Sun Microsystems.Ms. Windham is frequently quoted in business and trade press and is the author of columns in "E-Business Advisor" and Oracle's "Profit Magazine."
Ms. Windham is the creator of the Pulse of the CustomerSM research series, as well as the Integrated Marketing FrameworkSM and the Customer Advocacy IndexSM - methodologies now used by numerous technology and e-business companies to develop effective customer-focused marketing strategies and programs.
Before founding Cognitiative Inc., Ms. Windham was Executive Vice President and Director of Client Services for Hi-Tech Communications in San Francisco.There, she worked closely with a range of technology companies and led Hi-Tech's award-winning team which captured Sun's "Vendor of the Year" honors three years in a row.
Prior to joining Hi-Tech, Ms. Windham was partner and general manager of Regis McKenna, Inc. in Dallas where she provided strategic marketing services to EDS, KPMG Peat Marwick, Apple Computer and Convex Computer Corporation.Earlier, as Vice President of Future Computing, a PC industry analysis firm, Ms. Windham provided research services and market analysis on value-added channels and vertical market applications to over 300 PC manufacturers and software publishers.She was also a New Product Development Manager at EDS where she developed turnkey systems solutions for financial institutions.
Ms. Windham holds a M.S. degree in Marketing and Quantitative Business Analysis from Louisiana State University, a B.S. in Music Therapy from Texas Woman's University, and is certified in Healthcare Administration from University of Texas at Austin.
Laurie Windham — Bio
www.allworth.com, 16 April 2006 [cached]
Laurie Windham
E-mail: lwindham@cognitiative.com
...
As Founder, President, and CEO of Cognitiative, Inc., Laurie Windham works with some of the most prestigious companies in the industry, including Cisco Systems, Oracle Corporation, Sun Microsystems, Quantum, Cox Target Media, Clarify, Veritas Software, LSI Logic, and Digital Island.Ms. Windham is the creator of the Pulse of the Customer research series, and well as the Integrated Marketing Framework and the Customer Advocacy Index methodologies now used by numerous technology and e-business companies to develop effective customer-focused marketing strategies and programs.
Before founding Cognitiative Inc., Ms. Windham was Executive Vice President and Director of Client Services for Hi-Tech Communications in San Francisco.There, she worked closely with a range of technology companies and led Hi-Tech's award-winning team which captured Sun's "Vendor of the Year" honors three years in a row.
Prior to joining Hi-Tech, Ms. Windham was Partner and General Manager of Regis McKenna, Inc. in Dallas where she provided strategic marketing services to EDS, KPMG Peat Marwick, Apple Computer, and Convex Computer Corporation.Earlier, as Vice President of Future Computing, a PC industry analysis firm, Ms. Windham provided research services and market analysis on value-added channels and vertical market applications to over 300 PC manufacturers and software publishers.She was also a New Product Development Manager at EDS where she developed turnkey systems solutions for financial institutions.
Ms. Windham holds a M.S. degree in marketing and quantitative business analysis from Louisiana State University, a B.S. in music therapy from Texas Women's University, and is certified in healthcare administration from University of Texas at Austin. Allworth Press books written by Laurie Windham:
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