Laurie Liberatore, Vice Chairpersonlaurie@hlwelmira.com Since joining the agency in 1986, Laurie has increased the agency's annual billings nearly seven times over.During her time "on the other side of the fence" as a marketing manager in the banking industry, Laurie oversaw initiatives related to major expansion, a conversion to the publicly owned chartered savings bank model, and new branding standards during a period of more than 300% growth in assets, deposits and mortgage lending. With a belief in the need for cohesive and consistent communications, Laurie is adept at bridging the gaps or eliminating duplications in a company's sales, marketing and public relations functions.
Also, by directing the creative process of her
staff as well as outside resources, Laurie
orchestrates large projects with finesse. As president, Laurie has been active in every account, ensuring that all clients are provided the expertise they require, at the least expense and in the timeliest fashion.
In March of 2007, Laurie
impending retirement from the agency.
...Laurie will continue to serve HL&W and its clients as vice-chairperson while the company completes the transition.