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This profile was last updated on 10/30/14  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Lauren R. Hobart

Wrong Lauren R. Hobart?

Senior Vice President and Chief M...

Dick's Sporting Goods Inc
345 Court Street
Coraopolis, Pennsylvania 15108
United States

Company Description: Dick’s Sporting Goods, Inc. (Dick’s) is a full-line sporting goods retailer that offers an assortment of brand name sporting goods equipment, apparel, and footwear...   more
Background

Employment History

161 Total References
Web References
Dick’s Sporting Goods – Investor Relations - Management
phx.corporate-ir.net, 30 Oct 2014 [cached]
Lauren Hobart Senior Vice President & Chief Marketing Officer
...
Lauren Hobart Senior Vice President & Chief Marketing Officer
Lauren Hobart joined DICK'S Sporting Goods in February 2011 as Senior Vice President and Chief Marketing Officer. She is responsible for all marketing functions with a focus on further developing not only our brand awareness, but also our brand loyalty. Acting as an internal and external brand champion, Lauren focuses on executing strategies that further solidify and leverage our position as a market leader while simultaneously identifying, targeting and executing new and innovative ways to enha... 
Also nominated for election as new ...
www.sec.gov, 2 Dec 2013 [cached]
Also nominated for election as new director nominees are Tony D. Bartel and Lauren R. Hobart.
...
Hobart and Taylor will each serve as a director for a three-year term expiring at the annual meeting to be held in 2017.
...
Lauren R. Hobart
...
Lauren R. Hobart has served as the Senior Vice President and Chief Marketing Officer of Dick’s Sporting Goods, Inc. since 2011. Ms. Hobart held a variety of management positions with Pepsi-Cola North America from 1997 until 2011, including Chief Marketing Officer, Carbonated Soft Drinks Brand. She began her career in the banking industry having six years of experience with JPMorgan Chase & Company and Wells Fargo Bank. Ms. Hobart will bring to the Board her marketing and strategic planning skills as a senior marketing executive at Fortune 500 companies. She will also provide valuable insight into consumer needs and marketplace trends currently influencing the retail industry.
"Dale Jr. was very involved in ...
www.csnews.com [cached]
"Dale Jr. was very involved in creating this new Amp Energy flavor and it is a true representation of his taste and his sport," Lauren Hobart, vice president of energy drinks at Pepsi-Cola North America Beverages, said in a statement.
Dick's Sporting Goods, Inc. - Investor Relations
phx.corporate-ir.net, 16 Nov 2013 [cached]
Lauren Hobart Dick's Sporting Goods, Inc. - Investor Relations
...
Lauren Hobart Senior Vice President - Chief Marketing Officer
Lauren Hobart is our Senior Vice President - Chief Marketing Officer. Lauren joined DICK'S Sporting Goods in February 2011 in this role. She is responsible for all marketing functions with a focus on further developing not only our brand awareness, but also our brand loyalty. Acting as an internal and external brand champion, Lauren focuses on executing strategies that further solidify and leverage our position as a market leader while simultaneously identifying, targeting and executing new and innovative ways to enhance our customers' brand engagement. Lauren joined the Company after a 14-year career at PepsiCo, where she most recently served as Chief Marketing Officer, Carbonated Soft Drinks. She was accountable for all marketing and innovation-centric initiatives for the Company's $14 billion U.S. carbonated soft drink holdings. In addition to other significant marketing roles within PepsiCo, Lauren also worked with JP Morgan Chase and Wells Fargo earlier in her career.
top advertising production companies online stories » news articles online » The Beak Street Bugle
beakstreetbugle.com, 1 Sept 2012 [cached]
"People love the Cola Wars," Lauren Hobart, chief marketing officer of the sparkling brands division of PepsiCo once said. "They identify themselves in many cases as 'I'm a Pepsi person' or 'I'm a Coke person.' The rivalry is just a very integral part of our heritage for both Pepsi and Coke.''
She's right.
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