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This profile was last updated on 7/19/14  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Lauren Curley

Wrong Lauren Curley?

Marketing Director

Landmark Property Services Inc
Wilton Park4901 Dickens Road, Suite 119
Richmond, Virginia 23230
United States

Company Description: Welcome to Landmark Property Services, Inc., a company devoted exclusively to property management and not distracted by anything else.  We think you will find that...   more
Background

Employment History

Board Memberships and Affiliations

  • Board Member
    Central Virginia Apartment Association

Education

  • University of Virginia
8 Total References
Web References
Lauren Curley | Marketing ...
www.landmark-property.com, 21 Mar 2014 [cached]
Lauren Curley | Marketing Director
...
Lauren Curley 804.553.2473 | lcurley@landmark-property.com Lauren currently oversees all marketing initiatives for Landmark's portfolio including the company's strategic marketing plan, digital marketing strategy, market research and social media. Lauren began her career in the property management industry as a leasing agent with Management Services Corporation (MSC) and was soon promoted to a Multi-Site Property Manager, overseeing six student communities in Charlottesville, VA. Because of her background in Marketing, Ms. Curley was promoted to Marketing Manager of MSC's Main Office in 2007. Ms. Curley joined the Landmark team in 2010. She is a graduate of the University of Virginia and currently services as a member of the Board of Directors for the Central Virginia Apartment Association (CVAA).
Directory -
landmark-property.com, 26 June 2013 [cached]
Lauren Curley Marketing Director
804.350.9722 lcurley@landmark-property.com 
AIM: Apartment Internet Marketing
www.apartmentinternetmarketing.com, 28 July 2014 [cached]
Lauren Curley delivers her Think Like a Technologist presentation at AIM 2014.
Lauren Curley delivers her Think Like a Technologist presentation at AIM 2014.
To be a better marketer, think like a technologist. It’s happened faster than anyone probably anticipated. Marketing and technology have become so intertwined that marketers must not only understand technology, but also transform its use into revenue generating activities.
That’s definitely been the experience for Lauren Curley, marketing director for Landmark Property services, who shared her advice with attendees of the “Think Like a Technologist†session at the Apartment Internet Marketing Conference (AIM).
...
The key is to collaborate and work with on-site teams to determine what customers are asking for, Curley says.
“The future of marketing is all about partnerships both inside and outside of your organization,†she added. “One of the most successful things you can do as an organization is get your regional team on site.â€
AIM: Apartment Internet Marketing — Multifamily Online Marketing and the Online Customer Experience
www.apartmentinternetmarketing.com, 28 July 2014 [cached]
Lauren Curley delivers her Think Like a Technologist presentation at AIM 2014.
Lauren Curley delivers her Think Like a Technologist presentation at AIM 2014.
To be a better marketer, think like a technologist. t's happened faster than anyone probably anticipated. Marketing and technology have become so intertwined that marketers must not only understand technology, but also transform its use into revenue generating activities.
That's definitely been the experience for Lauren Curley, marketing director for Landmark Property services, who shared her advice with attendees of the "Think Like a Technologist" session at the Apartment Internet Marketing Conference (AIM).
"We're the ones driving this change within our organizations because our customers are driving the change," Curley says.
...
"Good software is all about trying to solve a problem," Curley says.
...
The key is to collaborate and work with on-site teams to determine what customers are asking for, Curley says.
"The future of marketing is all about partnerships both inside and outside of your organization," she added.
One case study that exemplifies how ...
studybreakscollegemedia.com, 10 Jan 2014 [cached]
One case study that exemplifies how sex sells is the case of Lauren Curley, Marketing Director for Landmark Property Services, who decided to experiment with the idea of creating "edgy" headlines within her marketing promotions.
One specific ad she tested contained the phrase, "You can ride it," to grab the attention of Craigslist prospects. In the body of the ad it says, "…the bus stops right outside our door. What did you think we meant?"
The results were that the community in which Curley tested these ads saw a 29% increase in phone calls from Craigslist viewers.
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