Lauren Curley delivers her Think Like a Technologist presentation at AIM 2014.
Think Like a Technologist presentation at AIM
To be a better marketer, think like a technologist.
t's happened faster than anyone probably anticipated.
Marketing and technology have become so intertwined that marketers must not only understand technology, but also transform its use into revenue generating activities.
That's definitely been the experience for Lauren Curley, marketing director for Landmark Property services, who shared her advice with attendees of the "Think Like a Technologist" session at the Apartment Internet Marketing Conference (AIM).
"We're the ones driving this change within our organizations because our customers are driving the change," Curley
"Good software is all about trying to solve a problem," Curley
The key is to collaborate and work with on-site teams to determine what customers are asking for, Curley
"The future of marketing is all about partnerships both inside and outside of your organization," she