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This profile was last updated on 2/3/15  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Operating Officer

AFAR Media
Phone: (415) ***-****  HQ Phone
Email: l***@***.com
394 Pacific Ave. 2nd Floor
San Francisco , California 94111
United States

Company Description: AFAR magazine and its companion website are published by AFAR Media, headquartered in San Francisco, California. The company has an office in New York,...   more

Employment History

  • General Manager, Vice President Operations
  • Vice President, Audience Marketing and Planning
  • Vice President, Consumer Marketing
  • Founding Consumer Marketing Director

Board Memberships and Affiliations

28 Total References
Web References
WFMA | Western Fulfillment Management Association | Board of Directors, 30 Nov 2010 [cached]
Laura Simkins Audience Marketing & Planning Director AFAR Media 40 Gold Street San Francisco, CA 94133 415-814-1414
Front Row Left to Right - Laura Simkins, AFAR Media; Jan Edwards-Pullin, Publication Fulfillment Services;
Laura ..., 16 Dec 2011 [cached]
Laura Simkins
General Manager, VP Operations
Laura was a part of the original launch team for Dwell and, during her eight year tenure there, grew circulation over 500% to a rate base of 325,000. She was actively involved in the development of and Dwell on Design conferences. Laura also served as VP, Consumer Marketing for 8020 Media and JPG magazine, helping to build innovative new web programs to tap an online community member base of over 195,000. Laura is a two-time CM Circulation Excellence award winner and was responsible for Dwell being listed in Capell's as one of the top ten best performers in circulation, three years running.
WFMA | Western Fulfillment Management Association | CircDayLA, 12 April 2010 [cached]
Laura Simkins Audience Marketing and Planning Director AFAR Media 40 Gold Street San Francisco, CA 94133 415-814-1414
Laura Simkins, the founding ..., 13 Oct 2010 [cached]
Laura Simkins, the founding consumer marketing director of Dwell, is audience marketing director.
In fact, "Building on top of ... [cached]
In fact, "Building on top of other content programs is where we're seeing the most traction," said Afar COO Laura Simkins during a session, "Be Your Own Creative," at the MPA-IMAG Conference on Tuesday, May 20 in Washington, D.C.
One program the company is seeing success with is its "Afar Collection," an invite-only program for hotels-which then have to pay to be included in the program-where Afar creates custom guides (what to see and do in and around the hotel) for each partner. Launched just this year, the program already has signed about 20 hotels, Simkins said.
Laura Simkins, Afar
Laura Simkins, Afar
"We create content that is on par with our editorial," she noted, but the company hires non-editorial staffers to create the custom content.
When asked by moderator and co-panelist Bradford Fayfield-founder and owner of Storm Mountain Publishing Co.-whether Afar sees any fallout from agencies with which it works because of the content programs it is creating for its marketing clients, Simkins replied: "In many ways, we're in this business [of custom content creation] because agencies have pushed this back on us."
Simkins added: "It's not what they're experts at."
One quick addition to the session was regarding e-mail newsletters, about which Simkins noted, "We only use our e-newsletters to promote our custom content. Afar is seeing success with this model.
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