The quick-service restaurant introduced Greek fare in response to consumer research, said Laura Magnoli, regional marketing supervisor, McDonald's Canada.
"We felt it aligned nicely... and it's a fresh taste for our customers in the month of July," said Magnoli
"Seeing a pillar in the downtown core is a little unique and will draw attention not only to the out-of-home, but to the headline and the product itself," said Magnoli
The new items include a Mediterranean-style chicken sandwich and snack wrap that are only available this month, or while supplies last.
The menu also includes a Mediterranean salad, which first launched last month along with three other new salads, and is a permanent fixture on the McDonald's menu, said Magnoli