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2012-03-22T00:00:00.000Z

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Wrong Laura DiPietro?

Laura E. DiPietro

Chief Marketing Officer

Vistage International Inc

Direct Phone: (858) ***-****       

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Vistage International Inc

11452 El Camino Real Suite 400

San Diego, California 92130

United States

Company Description

Founded in 1957 and headquartered in San Diego, California, Vistage assembles and facilitates private advisory boards for CEOs, senior executives and business owners. Vistage members participate in monthly, Chair-led private advisory board meetings. More ... more

Find other employees at this company (1,743)

Background Information

Employment History

Chief Marketing Officer

TEC Inc

Manager, Marketing Services

dj Orthopedics, Inc.

SalesBrain LLC

Director of Marketing

Safeskin Corporation

Affiliations

Board Member
MPS Corporation

Board Member
Make

Education

MBA

Pepperdine University

bachelor's degree

international relations

University of California , Davis

Web References (7 Total References)


Vistage executive leadership

www.vistage.com [cached]

Laura DiPietro, Chief Marketing Officer

...
Laura DiPietro
Chief Marketing Officer
Laura DiPietro is Chief Marketing Officer, with responsibility for marketing goals for all Vistage programs; internal and external communications; public relations; branding initiatives and brand compliance; development of strategic marketing plans, support and research of new product development; and overall supervision of marketing, programs and product development teams.
DiPietro joined Vistage in 2005. Previously, she served as Vice President of Marketing for dj Orthopedics; Vice President of Marketing and Sales for Provasis Therapeutics, a bio-tech start-up; and Director of Marketing for Safeskin Corporation, where she was responsible for the strategic and tactical marketing of medical gloves, representing sales of $180 million at an annual growth rate of 30 percent. She also was instrumental in bringing the corporation to a successful IPO. DiPietro holds a bachelor's degree in international relations from the University of California, Davis and an MBA from Pepperdine University. She is on the Board of Directors for MPS Corporation and has served on the Board of Directors of the Make a Wish Foundation.


Marketers have always wanted to get inside consumers minds. New technology allows them to do just that.

www.koeppeldirect.com [cached]

Laura DiPietro, Vistage chief marketing officer, says that although direct mail has always been a key element of her company's strategy, the organization's direct-mail pieces were "blah" before Vistage began working with SalesBrain, a marketing company that specializes in neuromarketing.

Vistage's old direct pieces were very conservative, with visuals of white men in their fifties, says DiPietro. She and her associates learned from SalesBrain that the look didn't elicit an emotional response in prospects, and therefore wasn't memorable, nor did it motivate consumers to take action.
Vistage began the makeover in May, and the company's direct mail pieces and Web site now feature elements that resonate far greater with their target customers. "We've really tried to modernize our direct-marketing tools by including something based on neuromarketing. Our new pieces incorporate a more active sense," says DiPietro.


About TEC®

www.mytec.teconline.com [cached]

Laura DiPietro Chief Marketing Officer

...
DiPietro holds a bachelor's degree in international relations from the University of California, Davis and an MBA from Pepperdine University.She is on the Board of Directors for MPS Corporation and has served on the Board of Directors of the Make a Wish Foundation.


About TEC®

www.mytec.teconline.com [cached]

Laura Di Pietro is Chief Marketing Officer, with responsibility for marketing goals for all TEC programs; internal and external communications; public relations; branding initiatives and brand compliance; development of strategic marketing plans, support and research of new product development; and overall supervision of marketing, programs and product development teams.


Beyond Meetings & Incentives - BMI Selected By Vistage International To Plan International Chair Conference & 50th Anniversary

www.beyondbmi.com [cached]

"Vistage International is excited to utilize BMI’s experience and expertise in all facets of this historic event" stated Laura Dipietro, Chief Marketing Officer.

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