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Wrong Laura Borgstede?

Laura Borgstede

Chief Executive Officer

Calysto Communications , Inc.

Direct Phone: (404) ***-**** ext. **       

Email: l***@***.com

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Calysto Communications , Inc.

3500 Piedmont Road NE Suite 335

Atlanta, Georgia 30305

United States

Company Description

Calysto is a marketing communications firm specializing in building awareness through content services, social media and public relations for the mobile and telecom industries. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, ... more

Find other employees at this company (136)

Background Information

Employment History

Vice President

Socket Public Relations

Affiliations

Member
WorldWIT Inc

Board Member
Venture

Education

Bachelor's degree

Public Relations

Florida State University

bachelor's degree

public relations

Florida State University. www.calysto.com

Web References (190 Total References)


Management | Calysto

www.calysto.com [cached]

Laura Borgstede, CEO (Chief Energizing Officer)


Atlanta Woman: Women Running PR Firms

www.atlantawomanmag.com [cached]

Laura Borgstede CEO - Chief Energizing Officer Calysto

...
Laura Borgstede has 15 years management and public relations experience working with both start-up and Fortune 1000 technology, wireless and telecommunications companies. Formed in February 1999, Calysto provides strategic consulting to select clients and guides the firm's operations, business development and long-term vision.
With Calysto, Borgstede has directed programs for a range of clients in multiple telecommunications segments. She has overseen the PR programs and strategies for clients such as Telica (purchased by Lucent), Cbeyond Communications, VocalData (purchased by Tekelec), BroadSoft, TELLABS, UIEvolution (purchased by Square Enix) and TalkingNets.
Before joining Calysto, Borgstede served as a vice president at Socket Public Relations (now Blanc & Otus), where her work included the establishment of a regional office in Research Triangle Park, N.C. For four years, she led global accounts such as ABB Power, Bosch Telecommunications, IBM Wireless, Ericsson and ADTRAN as well as smaller accounts such as Ganymede Software (purchased by NetIQ), RangeStar Wireless, Dunn & Bradstreet Software (now GEAC Software) and Wireless Telecom Inc.
Before joining Blanc & Otus, Borgstede was with Crescent Communications, where she managed integrated marketing communications programs for companies such as Nokia, Scientific Atlanta and Digital Transmission Systems. Throughout her career, Borgstede has successfully managed company and product launches and public relations campaigns, beginning with the first digital network launch, the first commercial wireless phone and the first wireless data applications.
Borgstede holds a bachelor's degree in public relations from Florida State University. www.calysto.com


Laura Borgstede CEO - ...

www.calysto.com [cached]

Laura Borgstede CEO - Chief Energizing Officer Calysto Communications

...
Laura Borgstede
Laura Borgstede has more than 20 years executive management and public relations experience working with business-to-business and business-to-consumer companies of all sizes. In her career, Laura has successfully managed company and product launches and public relations campaigns for industry leaders in the broadcasting, mobile, telecommunications, and information technology fields, beginning with the first digital network launch (Sprint Spectrum), the first consumer mobile phone, the first "world phone" as well as the first wireless data applications. She has developed an expertise in the mobile/ wireless and telecommunications markets, which allows her to have extremely close relationships with the editors and analysts in senior positions in these industries.
She founded Calysto, the global public relations and social media marketing firm focused solely on the specialized needs of the technology industry in the broadcasting, mobile and telecommunications sectors in February 1999. It is based on her passion for communications technologies and the desire to make a difference in her clients' businesses. As CEO of Calysto, Laura guides the firm's operations, business development, strategic client efforts and Calysto's long-term vision. She leads a team of more than 50 senior-level PR professionals and has directed hundreds of PR programs for her clients.
In the 10 years since she founded Calysto, she has counseled a wide range of clients - from start-ups to Fortune 1000 companies - in multiple telecommunications segments, including Broadwing Communications, Level 3 Communications, TELLABS, Telica (sold to Alcatel-Lucent), VocalData (sold to Tekelec), SPIRENT, Metasolv (sold to Oracle), Cbeyond, ADTRAN, Qpass (sold to Amdocs), Eastern Research (sold to Sycamore Networks), BroadSoft, Bridgewater Systems, Radisys, and many more. In 2007, Laura expanded Calysto's operations globally and now offers clients a local presence in more than 80 countries. In the last three years, Calysto has consistently ranked among the top PR firms in the technology industry, according to an independent survey of technology journalists conducted by PRSourceCode. In 2009, Laura was ranked one of the best PR professionals in the US, by PRSourceCode's independent survey of technology reporters and analysts.
Prior to Calysto, Laura served as a Vice President at Socket Public Relations (now Hill & Knowlton), including establishing a regional office in Research Triangle Park, N.C. For four years, she led global accounts such as ABB Power, Bosch Telecommunications, IBM Wireless, Ericsson and ADTRAN as well as smaller accounts such as Ganymede Software (purchased by NetIQ), RangeStar Wireless, Dun & Bradstreet Software (now GEAC Software), Wireless Telecom Inc. (WTI) and others.
Before joining Hill & Knowlton, Laura was with Crescent Communications in Atlanta, where she managed integrated marketing communications programs for companies such as Nokia, Scientific-Atlanta, IBM, BARCO and many others.
Laura also has a strong passion to provide strategic counsel and assistance for the industry's tradeshows and conferences. She has served on the advisory boards for many of them, including SUPERCOMM, CTIA, VON, Billing World, Internet Telephony Expo, PulverMedia, IEC and many more. Her passion is to help these events advance and grow, leading the industries they serve. She founded a conference/ events trade newsletter called PR Vibes™ (www.prvibes.com) in 2000 to help busy executives keep up with the tradeshows, forums, expos and conferences in the communications technologies fields. She serves as the editor-in-chief of this unique trade publication.
In addition to her passion for the industry's events, Laura seeks to help her industry's key trade publications and journalists succeed - in any climate. She has served on the advisory boards for many new and transitioning trade publications and has helped more than 15 analyst firms/publications hire the industry's elite by making discrete introductions. (Her second job could be as an industry recruiter.) She also regularly interviews Editors-in-Chief of leading publications and the presidents and CEOs of the industry's market research and analyst firms for the PR Vibes™ newsletter. The newsletter also regularly covers media, analyst and blogger moves around the industry.
A 2008 Stevie Awards for Women in Business finalist, Laura is an "e-lumni" of the Entrepreneurs' Organization and a member of WorldWIT (Women. Insights. Technology), the Public Relations Society of America, Atlanta Telecom Professionals, Wireless Technology Forum, Women in Wireless and the Radio Club of America. She served on the Board of Directors for Venture '98, the venture funding event coordinated by Council for Entrepreneurial Development (CED) in RTP, N.C. Laura holds a Bachelor's degree in Public Relations from Florida State University.


October | 2014 | bigirontech.com | Page 2

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Laura Borgstede could be the CEO of Calysto Communications since its founding in 1999. As CEO of Calysto, she leads a team of greater than 50 senior-level pros who manage PR campaigns for b-to-b and b-to-c companies of all sizes within the broadcasting, telecommunications and wireless fields. She has successfully managed a huge selection of company and product launches and pr campaigns, you start with the first digital network launch, the first commercial wireless phone and the first wireless data applications. Her expertise within the wireless and telecom markets allows her to own extremely close relationships using the editors and analysts in senior positions over these industries. She founded a conference/events trade newsletter called PR Vibes in 2000 to help you busy executives keep up using the tradeshows, forums, expos and conferences within the communications technologies fields. Laura could possibly be contacted at lborgstede@calysto.com.


October | 2014 | Melenc | Page 2

www.melengec.com [cached]

Laura Borgstede is the CEO of Calysto Communications since its founding in 1999. As CEO of Calysto, she leads a team of a lot more than 50 senior-level professionals who manage PR campaigns for b-to-b and b-to-c companies of all sizes in the broadcasting, telecommunications and wireless fields. She has successfully managed a huge selection of company and product launches and pr campaigns, you start with the 1st digital network launch, the 1st commercial wireless phone and the 1st wireless data applications. Her expertise in the wireless and telecom markets allows her to own extremely close relationships with the editors and analysts in senior positions during these industries. She founded a conference/events trade newsletter called PR Vibes in 2000 to aid busy executives keep up with the tradeshows, forums, expos and conferences in the communications technologies fields. Laura may be contacted at lborgstede@calysto.com.

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