Larry Wolfberg,
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This profile was last updated on 10/31/07 and contains information from public web pages.
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Background

Employment History

  • Senior Creative Director
    The George P. Johnson Company
  • Experiential Design Director
    Hartmann Studios
  • Experiential Design and Development Manager
    The Coca-Cola Company

Education

  • B.A. , advertising
    University of Illinois
7 Total References
Web References
The George P. Johnson Company Makes Seven Simultaneous Senior Creative Appointments
www.corporatemedianews.com, 21 Sept 2006 [cached]
Lawrence Wolfberg joins GPJ as a Senior Creative Learn high-end directing technique with Hollywood Camera Work 6 DVD set');" onMouseOut="setTimeout('hideLayer()',500);" class=hotlink2>Director in the San Carlos, CA Microsoft Office Student & Teacher 2003 for Windows.VioSoftware-$66.49eDirectSoftware-$60.02RoyalDiscount-$67.92');" onMouseOut="setTimeout('hideLayer()',500);" class=hotlink2>office and brings twenty years of industry experience to GPJ, including seven years at Coca-Cola as Experiential Design and Development Manager.During his tenure at Coke, he was responsible for initiating a new philosophy and vision for brand experiences to build stronger emotional bonds with their consumers.Most recently, Larry spent the last two years at Hartmann Studios as their Experiential Design Learn high-end directing technique with Hollywood Camera Work 6 DVD set');" onMouseOut="setTimeout('hideLayer()',500);" class=hotlink2>Director, where he created event design solutions for an impressive client roster including The Home Depot, Oracle, BMW, Siebel and Bank of America.
Seven Simultaneous Senior Creative Appointments | World-Class Creative Brand Experiences | gpjco.com
www.globallinks.com, 20 Sept 2006 [cached]
Lawrence Wolfberg joins GPJ as a Senior Creative Director in the San Carlos, CA office and brings twenty years of industry experience to GPJ, including seven years at Coca-Cola as Experiential Design and Development Manager.During his tenure at Coke, he was responsible for initiating a new philosophy and vision for brand experiences to build stronger emotional bonds with their consumers.Most recently, Larry spent the last two years at Hartmann Studios as their Experiential Design Director, where he created event design solutions for an impressive client roster including The Home Depot, Oracle, BMW, Siebel and Bank of America.
Hartmann Studios : About
www.hartmannstudios.com, 2 Feb 2006 [cached]
LARRY WOLFBERG - Experiential Design DirectorHartmann Studios : About
...
> LARRY WOLFBERG - Experiential Design Director
...
Larry Wolfberg - Experiential Design DirectorAtlanta: 770-393-9192 ext.103
Prior to joining Hartmann in 2003, Larry was a manager of The Coca-Cola Company's Experiential Marketing Department, where his projects included the redesign of the Coca-Cola Times Square sign, and the World of Coca-Cola Tokyo.He also designed retail beverage experiences from Nashville 's Opryland Hotel to Hong Kong 's Ocean Amusement Park.On the corporate side, Larry worked on the 2002 Shareowner Meeting as well as a workplace design overhaul for Coca-Cola's worldwide headquarters.
Prior to developing strategy for Coca-Cola retail stores and the Coca-Cola WARE clothing line, Larry worked for the Gap and set visual merchandising design direction for their southeast region.
He has a B.A. in advertising from the University of Illinois and continues to study industrial design.Currently, Larry is focused on elevating clients' design to more experiential levels.
Hartmann Studios : About
www.hartmann-studios.com, 18 June 2005 [cached]
Larry Wolfberg, Experiential Design Director, came to Hartmann from The Coca-Cola Company, where he was Manager of the Experiential Marketing Department.Some of his projects included the redesign of the Coca-Cola Times Square sign and The World of Coca-Cola, Tokyo.
Jack Rouse | Recent Articles
www.jackrouse.com, 23 Dec 2003 [cached]
" Retail and restaurants have learned that the premium paid for the theming of their environments is not what is bringing additional revenue through the door," says Larry Wolfberg, experiential design manager for the Coca Cola Company."You can theme the hell out of place but if the products are no good, it doesn't help to generate sales.
" Theming has become a distraction to the consumer," he continues.
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