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Last Update

2006-09-21T00:00:00.000Z

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Background Information

Employment History

Senior Creative Director
The George P. Johnson Company

Experiential Design and Development Manager
The George P. Johnson Company

Experiential Design Director
Hartmann Studios

Experiential Design and Development Manager
Coca-Cola

Manager of The Experiential Marketing Department
Coca-Cola

Senior Creative Director
exhibit house Expotechnik


Gap Inc.

Education

B.A.
advertising
University of Illinois

Web References (7 Total References)


The George P. Johnson Company Makes Seven Simultaneous Senior Creative Appointments

www.corporatemedianews.com [cached]

Lawrence Wolfberg joins GPJ as a Senior Creative Learn high-end directing technique with Hollywood Camera Work 6 DVD set');" onMouseOut="setTimeout('hideLayer()',500);" class=hotlink2>Director in the San Carlos, CA Microsoft Office Student & Teacher 2003 for Windows.VioSoftware-$66.49eDirectSoftware-$60.02RoyalDiscount-$67.92');" onMouseOut="setTimeout('hideLayer()',500);" class=hotlink2>office and brings twenty years of industry experience to GPJ, including seven years at Coca-Cola as Experiential Design and Development Manager.During his tenure at Coke, he was responsible for initiating a new philosophy and vision for brand experiences to build stronger emotional bonds with their consumers.Most recently, Larry spent the last two years at Hartmann Studios as their Experiential Design Learn high-end directing technique with Hollywood Camera Work 6 DVD set');" onMouseOut="setTimeout('hideLayer()',500);" class=hotlink2>Director, where he created event design solutions for an impressive client roster including The Home Depot, Oracle, BMW, Siebel and Bank of America.


Seven Simultaneous Senior Creative Appointments | World-Class Creative Brand Experiences | gpjco.com

www.globallinks.com [cached]

Lawrence Wolfberg joins GPJ as a Senior Creative Director in the San Carlos, CA office and brings twenty years of industry experience to GPJ, including seven years at Coca-Cola as Experiential Design and Development Manager.During his tenure at Coke, he was responsible for initiating a new philosophy and vision for brand experiences to build stronger emotional bonds with their consumers.Most recently, Larry spent the last two years at Hartmann Studios as their Experiential Design Director, where he created event design solutions for an impressive client roster including The Home Depot, Oracle, BMW, Siebel and Bank of America.


Hartmann Studios : About

www.hartmannstudios.com [cached]

LARRY WOLFBERG - Experiential Design DirectorHartmann Studios : About

...
> LARRY WOLFBERG - Experiential Design Director
...
Larry Wolfberg - Experiential Design DirectorAtlanta: 770-393-9192 ext.103
Prior to joining Hartmann in 2003, Larry was a manager of The Coca-Cola Company's Experiential Marketing Department, where his projects included the redesign of the Coca-Cola Times Square sign, and the World of Coca-Cola Tokyo.He also designed retail beverage experiences from Nashville 's Opryland Hotel to Hong Kong 's Ocean Amusement Park.On the corporate side, Larry worked on the 2002 Shareowner Meeting as well as a workplace design overhaul for Coca-Cola's worldwide headquarters.
Prior to developing strategy for Coca-Cola retail stores and the Coca-Cola WARE clothing line, Larry worked for the Gap and set visual merchandising design direction for their southeast region.
He has a B.A. in advertising from the University of Illinois and continues to study industrial design.Currently, Larry is focused on elevating clients' design to more experiential levels.


Hartmann Studios : About

www.hartmann-studios.com [cached]

Larry Wolfberg, Experiential Design Director, came to Hartmann from The Coca-Cola Company, where he was Manager of the Experiential Marketing Department.Some of his projects included the redesign of the Coca-Cola Times Square sign and The World of Coca-Cola, Tokyo.


The German-based exhibit house ...

www.exhibitcitynews.com [cached]

The German-based exhibit house Expotechnik hired Lawrence "Larry" Wolfberg as senior creative director in its Atlanta-area office.

"Larry brings an enhanced approach to design and art," said Philip Soschinski, chief executive officer of Expotechnik America.
...
Previously, Wolfberg was senior creative director with George P. Johnson in the company's San Francisco-area office.

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