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This profile was last updated on 9/8/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Larry Swertloff

Wrong Larry Swertloff?

League Administrator

Brooklyn AYSO 473
Phone: (718) ***-****  
Email: l***@***.net
Local Address:  New York , United States
408 Jay St. Ste. 500
Brooklyn , New York 11201
United States

Company Description: A group of non-profit urban agriculture organizations came together to start Brooklyn's Bounty to strengthen community-based farmers markets in Brooklyn, increase...   more

Employment History

  • Managing Director
    Hudson Bay Portfolios, Inc.
  • Owner
    Hudson Bay Portfolios, Inc.
  • Shareholder, Chief Operating Officer
    Trilogy Group, Inc Shareholder Vice President, Portfolio Manager, Merchant Banking Group at
  • Volunteer Coach and Safety Director for the Brooklyn Region
    American Youth Soccer Organization
  • Section VIP Coordinator
    American Youth Soccer Organization
12 Total References
Web References
Brooklyn AYSO Region 473 Contacts, 8 Sept 2015 [cached]
Mr. Larry Swertloff 718-834-0654 917-847-8719
AYSO Section 3: Areas, 27 April 2014 [cached]
Larry Swertloff 917-847-8719, 28 Jan 2002 [cached]
"Parents are a mess," says Larry Swertloff, a volunteer coach and safety director for the Brooklyn region of the American Youth Soccer Organization, which fields 2,000 youngsters on local ballfields each fall.
They yell – at their kids, other parents, the other kids, coaches and referees.They prowl sidelines hurling invective, challenging coaches' decisions.They turn good sports into bad memories, torpedo children's confidence and eliminate all fun from the games.
Some, like Junta, get physical.In El Paso, Texas, stabbings and a gun threat forced officials to make parent classes mandatory in youth sports.
In Brooklyn, AYSO teams have reported "a couple" of referee assaults, Swertloff says.
Worse, "Kids are in tears all the time from what their parents say," he says."Under-10s are being told, ‘You stupid girl!' And it happens publicly."Dads snarl.Mothers can be "catty and miserable," says Swertloff.
On the sidelines, too often "parents are like 3-year-olds who watch a cartoon and think they're in it," Swertloff says.As young soccer players swing into a kick, parents typically twitch."We call it the pelvic check.The parents lose themselves."
Money can play a role, in the promise of a college scholarship (no small matter as tuitions soar past $30,000 a year) or even more.Some parents want to propel their children into lucrative professional careers.
But the most common explanation for misplaced parental zeal is that parents use their kids' games to resolve their own hangups, "reliving their youth, trying to re-create an experience they never had," says Swertloff.
In Brooklyn, Swertloff is enthusiastic about an AYSO program called Safe Haven.It instructs coaches and referees in federal laws that protect children and volunteers.
Safe Haven also teaches "how to coach kids as opposed to how to coach soccer, (defining) the boundaries a coach has with a player, how you communicate," he says."Everything is positive, not negative.You say, ‘That was excellent, now let's try it this way.'"
AYSO also enforces guidelines: Everyone plays, teams are balanced (not stacked to win), and there's open registration with no tryouts."Anybody can be in as long as they are on time and in their right age group," Swertloff says.
In El Paso, Keith Wilson runs classes in "performance parenting," with mandatory attendance for every parent whose child is on a city team or plays on a city field.
AYSO Section 3 Board, 8 Oct 2011 [cached]
Larry Swertloff Section VIP Coordinator 718-834-0654 (h) 718-875-1115 (o) 917-847-8719 (c)
Mid-Year Conference on Alternative Investment Strategies, 25 Dec 2001 [cached]
Larry Swertloff, Hudson Bay Portfolios Inc
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