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2400 Central Ave Se
Albuquerque, New Mexico,87106
The Frontier Restaurant has happily served the Albuquerque area and the University of New Mexico community since 1971. The Frontier Restaurant continues to be a safe and clean environment for college students to spend hours studying or just relaxing with gre... more.
Larry Rainosek is the owner of the Frontier Restaurant adjacent to the university.
When he and his wife, Dorothy, started the business in 1971, they had six parking spaces. These days, they have 170, but it's still a challenge for thousands of people who come to the restaurant daily. He said any reduction of parking in the university area would make it harder on his business. And Rainosek doesn't tolerate anyone parking in his spaces to make a run to the university, sometimes placing a large cement block in the way of any cars parked in his lot illegally. It has become a bigger problem, he said, as the amount of street-side parking near the university has shrunk. "If we don't police our lots, people will abuse them," he said.
Even with more than four decades of success, Frontier and Golden Pride owner Larry Rainosek still remembers his struggles starting out.
"We definitely had times when payroll was just barely we could meet it so we had to be prepared to take advantage of whatever savings we could get," Rainosek said. Now, can the state afford that," asks Rainosek.
Owner, Larry Rainosek, is a pioneer and hero in many ways.
Our first recognition award goes to Mr. Larry Rainosek, owner of Albuquerque's Frontier Restaurant. When Rainosek decided to limit smoking in the restaurant a few years ago, it was not a popular decision. The owner made the policy decision to separate smokers from non-smokers due to concerns about the health of cashiers and cooks. Yet the initial experiment wasn't successful. Rainosek found that it is hard to contain the second-hand smoke. The new America thanks you Larry! NOTE: Larry Rainosek is a former smoker. He admits that the glamour and promise of looking cool seduced him as a teenager. He offers the following to teens: there is nothing in cigarettes that is cool, sexy or fun.
Albuquerque personalities: Dorothy and Larry Rainosek make the Frontier a landmarkLarry Rainosek (foreground) checks the heat of a grill during the breakfast rush hour at the Frontier Restaurant, the Albuquerque eatery that he and his wife, Dorothy, have turned into a city iconDorothy Rainosek visits with her husband, Larry, in their luxury box at University Stadium while waiting for the start of a recent Lobos football game.When Larry Rainosek's brother, Gil, bought Roland Manske's cafe near the Southwest Texas State Teachers College, where Lyndon B. Johnson attended, Gil Rainosek also acquired Manske's recipe for sweet rolls.Dorothy and Larry Rainosek built the Frontier with their own hands, taking it from a small, off-campus greasy spoon to what basically is a community crossroads."We didn't have any idea," says Larry, "we would be this big."But like their patrons, oblivious to the time before sweet Frontier cinnamon rolls, the Rainoseks refuse to admit the mortality of their success.Larry (age 66) and Dorothy ("many years younger") could have easily retired years ago.Larry likes to say his wife overdresses for work, but he also likes it that way.She has a buyer who hand-selects clothes from St. John and sends them to her.Dorothy leaves the greasy work to Larry while she handles the "P.R." end of things â€" running phones, helping with accounts and tending to loyal customers.As often as not, Larry is found elbow-deep in a broken fryer or wiping his calloused hands on a towel after checking a grease trap.He doesn't do that now as much as he used to, but he's still at the Frontier or a Golden Pride every day.Yes, every day.And he has no plans to stop."Work.Work.Work," he says, this day dressed in slacks and the Frontier manager's uniform, a denim shirt, with his checkbook and pens in his pocket."But as Larry says, if I wasn't working, I'd be volunteering somewhere," Dorothy said.About 65 miles southeast of Austin, Larry was raised in La Grange by a Czechoslovakian-American Catholic family who ran a dairy farm.Larry met Dorothy when she was a waitress at a soda shop in Austin.Then a broiler cook, Larry would tip her a dime for a 10-cent cup of coffee.Cashiers grind out fresh orange juice and direct customers with air-traffic-controller calm, with Larry in charge of keeping the orange juice machine in top form."I guess we adapted to New Mexico food," Larry says with a little laugh."Now, Dorothy has cut down to maybe five days, but Larry, he still comes in probably seven days a week.""Me and Larry are the same."They (Larry and Dorothy) are just one of those rare types.When their last day inevitably comes â€" though that thought doesn't register with them in the least â€" Larry and Dorothy say they hope their business will pass on to a group of owners, maybe some of their longtime employees."We hope it's a big enough entity to make the generational change," Larry says.Albuquerque personalities: Dorothy and Larry Rainosek make the Frontier a landmark
Larry Rainosek, co-owner of the Frontier, said the mayor's office put him in touch with APD to figure out what could be done to keep it open 24 hours, seven days per week."The city's taking a good position," Rainosek said.
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