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This profile was last updated on 10/25/14  and contains information from public web pages and contributions from the ZoomInfo community.

Larry andBrenda Potterfield

Wrong Larry andBrenda Potterfield?


MidwayUSA Inc
5875 West Van Horn Tavern Rd.
Columbia, Missouri 65203
United States

Company Description: Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would...   more

Employment History


  • M.B.A. , Management
    University of Arkansas
  • B.S. , Business Administration
    The University of Missouri
190 Total References
Web References
Larry Potterfield ..., 25 Oct 2014 [cached]
Larry Potterfield [President] - Co-Founder & CEO of MidwayUSA
Also on Monday, the board ..., 10 May 2014 [cached]
Also on Monday, the board heard a presentation from businessman Larry Potterfield, owner of Midway USA, a wholesaler of hunting- and gun-related products. The Columbia-based company markets its products online and via catalogs to more than 1 million customers both in the USA and overseas.
Potterfield's company was the 2009 winner of the Malcolm Baldrige National Quality Award. Potterfield himself is an enthusiastic proponent of the Baldrige Program, a public-private partnership that teaches
Distilled to its essence, Potterfield said the Baldrige program helps organizations improve and succeed by posing a series of "really, really tough questions."
The program is being promoted by the Missouri School Boards Association as a way to help districts improve student achievement.
Potterfield said the program teaches leaders 30 distinct leadership and management principles. Those principles include ideas like "maintaining an effective mission statement" and "understanding the core competencies of your organization and develop new ones."
"All you have to do is these 30 things right, and I can tell you, you'll achieve great results," Potterfield told the school board.
MidwayUSA is excited to ..., 10 Oct 2014 [cached]
MidwayUSA is excited to announce the release of "First Rifles for the Kids" a short story by Larry Potterfield, Founder and CEO of MidwayUSA.
"Some of my fondest memories are the hunting and fishing stories Dad and my uncles shared with us kids back then - generally around the wood stove, and other times in the field," said Larry Potterfield, Founder and CEO of MidwayUSA.
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (
A message from Larry ..., 4 Aug 2014 [cached]
A message from Larry Potterfield, President of the MidwayUSA Foundation, Inc.
Industry Leaders Donate $152,900 to Whitetails Unlimited Firearms Program - MidwayUSA, 14 July 2014 [cached]
Thanks to a recent donation of $152,900 from MidwayUSA owners Larry and Brenda Potterfield,youth all across the country are learning the safe way to handle firearmsthrough various programs offered by Whitetails Unlimited (WTU).
"Brenda and I love helping organizations who truly want to affect the future of our youth," said founder and CEO Larry Potterfield.
Larry Potterfield, Founder and CEO
Larry Potterfield
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