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Visiting Professor In the Honors Program
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800 Lancaster Avenue
About Villanova University: Since 1842, Villanova University's Augustinian Catholic intellectual tradition has been the cornerstone of an academic community in which students learn to think critically, act compassionately and succeed while serving others. Ther... more.
Kaagan Research Associates (KRA) - About
Larry Kaagan is president of Kaagan Research Associates. From 1978 to 1989, he was with the Yankelovich research group, where, as Senior Vice President, he directed the firm's work in environmental scanning, policy analysis and opinion research on political, social and corporate issues. He collaborated with Daniel Yankelovich on the 1981 book, NEW RULES. A graduate of the Medill School of Journalism at Northwestern University, Mr. Kaagan was a post-graduate research director at Northwestern's Center for Urban Affairs. He has been a visiting professor in the Honors Program at Villanova University, and a planning consultant to the Wharton School of the University of Pennsylvania. He has been a research consultant on numerous projects evaluating consumer trends, marketing strategies and communications planning for such widely diverse clients as the California Department of Food & Agriculture, Cisco Systems, BMW, and Grupo Leon Jimenes (Dominican Republic). In addition to his consultancies in consumer research, marketing strategy and corporate communications, he has, since 1983, been the director of political polling for the daily El Nuevo Dia, the largest-circulation newspaper in Puerto Rico. Along with Larry Kaagan, Mr. Matthews is responsible for the overall management of KRA Inc., with special emphasis on overseeing the design, execution, analysis and overall quality of the firm's work in social trends, public opinion polling, corporate consulting and public policy. Mr. Matthews worked with Mr. Kaagan at the Daniel Yankelovich Group in the 1980s, and joined KRA at its founding in 1989.
Juror No. 9, Larry Kaagan, a consultant, called the 11th-hour affidavit filed by Juror No. 8, Judi DeMarco - recanting her guilty vote - "absurd."
"Judi DeMarco's assertions and descriptions of what transpired in the jury room were false," said Kaagan, 62. "She was not coerced or bullied or battered," Kaagan said.
Dialogue on Food and Agriculture in the 21st Century
Larry Kaagan, Kaagan Research Associates
Food Foresight | NST Blog
"The fact that much of this is taking place against a backdrop in which consumers (and voters) express declining trust and confidence in all of the big American economic and political institutions that are normally relied on to provide oversight and marketplace transparency, only makes the phenomenon more disorienting," says Food Foresight* panelist Larry Kaagan of Kaagan Research Associates.
Larry Kaagan, president of Kaagan Research Associates, has been surveying public attitudes toward sustainability and joins us this week on Open Mic to share his findings.
According to Kaagan, consumers increasingly identify with sustainable food production and are forming most of their opinions about it based on messaging from the Michael Pollan's of the world. Kaagan says activist voices are doing a better, faster, more persuasive and creative job of defining sustainability than agriculture is.