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Welcome to Vxtra - Vxtra
Larry Hightower - Chief Executive Officer
Over the past three decades Larry
has been involved in "new and different" as he
was at the forefront of developing markets for multiple medical devices and healthcare service offerings that were disruptive.
multi-specialty experience comes from first-to-market offerings in ophthalmology with small incision cataract surgery (phacoemulsification) and intraocular lens implants, in urology with extracorporeal treatment of kidney stones (lithotripsy), in neurological surgery with non-invasive treatment of inoperable brain tumors (the Gamma Knife), in cardiology with metabolic imaging of the heart (positron emission tomography), and in data mining for clinical trial recruitment and enrollment (DigitalDOCTOR.com / MDdatacor).
In 2004 Larry founded Vxtra Partners believing how medical practices provide health benefits could be different and better.
Larry Hightower (Director)
Founder, President and Chief Executive Officer, ERLink; Founder and Chairman, Vxtra Partners, LLC; former CEO, DigitalDoctor.com.
Larry R. Hightower, Chief Physician Relations Officer
has developed businesses that marketed multiple technology and service offerings in the specialty-care medicine market for 25+ years.
His multi-specialty relationships and experience in developing physician-centric solutions is a result of his participation in first-to-market offerings in Ophthalmology (Phacoemulsification & Intraocular Lens Implants), Urology (Lithotripsy), Neurological Surgery (The Gamma Knife), Cardiology (PET Scanning), Data & Outcome Management (Physicians Data Corp), and FDA clinical trials (DigitalDoctor.com) Larry is also the Founder of Vxtra Partners, a national employee benefits firm that specializes in providing health benefits for large medical practice.
Larry R. Hightower (Director) - Founder, President and Chief Executive Officer, ERLink; Founder and Chairman, Vxtra Partners, LLC; former CEO, DigitalDoctor.com.
Larry R. Hightower
President and Chief Executive Officer
Larry is the founder and a director of ERLink.
For 30+ years he
has been involved in launching and the funding of breakthrough healthcare technologies and clinical management initiatives in ophthalmology (phacoemulsification and intraocular lens implantation), urology (ESW lithotripsy), cardiology (positron emission tomography), neurosurgery (the Gamma Knife) and e-solutions for market research / clinical outcomes management.
In 1998 he sold his interest in certifiedemail.com to WebMD and founded DigitalDoctor.com, a digital clinical and market research organization, the assets of which were acquired by MDdatacor in 2001.
In 2002 Larry formed Vxtra Partners, LLC, a national employee benefits firm that specializes in aggregating large (100+ employee) specialty-care medical practices.
He currently serves as Chairman of Vxtra's Board of Managers.
About Us - Vxtra
Larry R. Hightower - Chief Executive Officer & Founder
has developed and marketed multiple technology and service offerings in the medical practice market for 25+ years.
multi-specialty relationships and experience with physicians comes from first-to-market offerings in Ophthalmology (phaco-emulsification & intraocular lens implants), Urology (Lithotripsy), Neurological surgery (The Gamma Knife) Cardiology
(PET Scanning), Data & Outcome Management
(Physicians Data Corp), and FDA clinical trials (DigitalDoctor.com).
As founder of the Company, Larry is responsible for building and directing Vxtra's management team, new market development and creating value-added business affiliations and service partnerships.
Larry received his B.S. in Political Science from Texas Tech University in 1974.