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2016-12-25T00:00:00.000Z

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Larry R. Hightower

President and Chief Executive Officer

Vxtra Partners LLC

Direct Phone: (404) ***-****       

Email: l***@***.com

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Vxtra Partners LLC

2700 Cumberland Parkway SE Suite 140

Atlanta, Georgia 30339

United States

Company Description

Vxtra Partners was founded in 2004 to address the financial inequities, lack of transparency, and technology challenges associated with traditional health care benefits. Since our inception, our focus has been on addressing the unique needs of large, in ... more

Find other employees at this company (19)

Background Information

Employment History

Physician Relations

MDdatacor inc

Chief Executive Officer

DigitalDoctor.com

Education

B.S.

Political Science

Texas Tech University

Web References (10 Total References)


Larry ...

vxtra.com [cached]

Larry Hightower Founder & Chief Executive Officer

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Larry Hightower Founder & Chief Executive Officer
Larry founded Vxtra Partners to address the financial inequities, the lack of transparency, and the technology challenges associated with the fully-insured health benefits large, independent medical practices offered their employees. Believing he could leverage his experience and relationships across the United States, Larry focused on creating new financial and technology-based solutions that would improve how large practices finance and manage their health benefits. His Destiny+ solution is a game-changer for entrepreneurial private practices who are ready to run - not walk - away from fully-insured health care options.
Prior to founding Vxtra, Larry spent more than three decades, moving multiple disruptive medical technologies and healthcare services from early stage concepts into durable, high value offerings that improved both clinical and economic outcomes. Larry's experience launching first-to-market offerings creates the opportunity to connect and leverage early adopters and thought leaders across multiple markets.
He held key marketing roles in ophthalmology with the introduction of small incision cataract surgery (phacoemulsification) and intraocular lens implants, in urology with extracorporeal treatment of kidney stones (lithotripsy), in neurological surgery with the non-invasive treatment of inoperable brain tumors (the Gamma Knife), in cardiology with metabolic imaging of the heart (positron emission tomography), and in data mining for clinical trial recruitment and enrollment (DigitalDOCTOR.com / MDdatacor).


Welcome to Vxtra - Vxtra

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Larry Hightower - Founder & Chief Executive Officer

For over three decades Larry has been involved in moving multiple disruptive medical technologies and healthcare services from early stage concepts into durable, high value offerings that improved both clinical and economic outcomes. Larry's experience launching first-to-market offerings creates the opportunity to connect and leverage early adopters and thought leaders across multiple markets. He held key marketing roles in ophthalmology with the introduction of small incision cataract surgery (phacoemulsification) and intraocular lens implants, in urology with extracorporeal treatment of kidney stones (lithotripsy), in neurological surgery with the non-invasive treatment of inoperable brain tumors (the Gamma Knife), in cardiology with metabolic imaging of the heart (positron emission tomography), and in data mining for clinical trial recruitment and enrollment (DigitalDOCTOR.com / MDdatacor).
Larry founded Vxtra Partners to address the financial inequities, the lack of transparency, and the technology challenges associated with the fully-insured health benefits large, privately held medical practices offered their employees. Believing he could leverage his experience and relationships across the U.S., Larry focused on creating new financial and technology-based solutions that would improve how large practices finance and manage their health benefits.


ERLink.com

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Larry Hightower (Director) Founder, President and Chief Executive Officer, ERLink; Founder and Chairman, Vxtra Partners, LLC; former CEO, DigitalDoctor.com.

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Larry R. Hightower, Chief Physician Relations Officer Larry has developed businesses that marketed multiple technology and service offerings in the specialty-care medicine market for 25+ years. His multi-specialty relationships and experience in developing physician-centric solutions is a result of his participation in first-to-market offerings in Ophthalmology (Phacoemulsification & Intraocular Lens Implants), Urology (Lithotripsy), Neurological Surgery (The Gamma Knife), Cardiology (PET Scanning), Data & Outcome Management (Physicians Data Corp), and FDA clinical trials (DigitalDoctor.com) Larry is also the Founder of Vxtra Partners, a national employee benefits firm that specializes in providing health benefits for large medical practice.


ERLink

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Larry R. Hightower (Director) - Founder, President and Chief Executive Officer, ERLink; Founder and Chairman, Vxtra Partners, LLC; former CEO, DigitalDoctor.com.


ERLink

www.erlink.com [cached]

Larry R. Hightower

President and Chief Executive Officer
Larry is the founder and a director of ERLink. For 30+ years he has been involved in launching and the funding of breakthrough healthcare technologies and clinical management initiatives in ophthalmology (phacoemulsification and intraocular lens implantation), urology (ESW lithotripsy), cardiology (positron emission tomography), neurosurgery (the Gamma Knife) and e-solutions for market research / clinical outcomes management. In 1998 he sold his interest in certifiedemail.com to WebMD and founded DigitalDoctor.com, a digital clinical and market research organization, the assets of which were acquired by MDdatacor in 2001. In 2002 Larry formed Vxtra Partners, LLC, a national employee benefits firm that specializes in aggregating large (100+ employee) specialty-care medical practices. He currently serves as Chairman of Vxtra's Board of Managers.

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