Larry Herman, Senior Vice-President
Larry is the director of Target Researchâ€™s Legal Research Division.
He is an expert in designing and conducting quantitative research studies for use in litigation.
With over 30 years of research experience, he
has conducted hundreds of legal studies including claims substantiation, misleading advertising, trademark and trade dress issues.
As an authority on the subject of litigation research he
has access to and has worked with a network of expert witnesses from many of the top universities around the country.
brings an unparalleled dimension to the cause as he
helps clients design surveys to defend their companies in a lawsuit or helps clients initiate lawsuits against their competition.
competence and experience assures Target
Researchâ€™s clients their studies will be done right and be admissible in court if necessary.
also has a wealth of experience designing studies for consumer satisfaction, market segmentation and new product introductions in CPG, pharmaceuticals, retail, telecommunications, and financial services.
has had articles published on the intricacies of legal research: â€œUsing Survey Research To Win Intellectual Property Disputesâ€, Intellectual Property Today
, 1999. â€œResearch On The Witness Stand: Conducting Surveys For Use In Litigationâ€, Quirkâ€™s Marketing Research Review , 1999.