took accountability for earning business while competing with big-boxes stores when he
said, â€œI am not sure I have any more right to it than they do.â€ He
doesnâ€™t whine about competition; he
store work for him.
As a sales rep for Aria Guitars, the road got weary quickly for 28-year-old Larry Garris.
Rhea was going to handle the teaching end, whereas Garris
was in charge of the retail side.
started to cater to the professional musician.
In 1984, he
lease, which was the best thing that could have happened, he
moved to the 12th South Business District and bought a building.
Owner: Larry Garris
The instruments feel like a million dollars after they have a custom set-up, according to Garris
Because of the storeâ€™s professional contacts, when a new type of guitar or product comes in, Garris
contacts the pros to come in and try out that product.
It sounds good in the beginning, but itâ€™s nothing to brag about,â€ emphasized Garris
The Retailer asked Garris
feels the big-box stores encroaching on his
With all the blame and shame that big-box stores get, we got an answer we werenâ€™t expecting. â€œIâ€™m not sure I have any more right to [the business] than they do,â€ he
Garris takes on the sales responsibility to make each customer feel that he
is getting a better buyâ€¦a better microphoneâ€¦a better guitar. â€œWe have an obligation to give our customers the best possible gear for the money they have to spend,â€ he
Corner Music makes sure all microphones, amps and subwoofers are wired and ready to try out.
A customer can do an immediate comparison between brands and models right on the spot. â€œWe are a hands-on store,â€ he
Garris has served on NAMM committees and as a member of The Alliance of Independent Music Merchants.
participates in NAMM seminars at both shows, as well as InfoComm to learn more about sound installations; he
also attends the AES show.
Crazy Customer Support
Each store has moments with customers that make us all shake our heads.
remembers a sale of a digital piano to a customer who complained that, after she
got it home, it played out of tune.
said, â€œItâ€™s awful!
It keeps going, â€˜wah wah, wah wahâ€™.â€ He
thought for a moment (about air pulsations in relation to sound) and asked her
, â€œDo you have a ceiling fan on over the piano?â€ She
responded, â€œWhy, yes!â€ He
said, â€œThen turn it off.â€ She
exclaimed with amazement, â€œItâ€™s in tune!â€