Receives Heart of Hospice Award
became aware there was a great need for servicing the equipment, not only at his
current place of business but other plants also.So, with a great deal of determination, a small personal loan and 4 employees, he started D&F Equipment Sales, Inc., a company that manufactures, installs and services equipment in the food processing industry.
The corporate offices to this multi-million dollar business are now tucked away in quiet, unassuming, Crossville, Alabama.The company has grown to 170 employees, and includes Alabama Machine Works, D&F Steel, and a plant in Springdale, Arkansas. Fortenberry
business by providing customer service and building relationships.He
would be the first to admit over the years he
has not always had his
priorities in the correct order.Now those priorities are God, family and his
business - in that order.Under the hard exterior of this shrewd businessman lies a soft heart, one that is loving and giving.He
is particularly moved by holidays, and more specifically, children and Christmas.Out of his
love for seeing others blessed at Christmas, the company started helping families at Christmas each year.As the employees saw the giving spirit exhibited by their leader, they also asked to be involved in the giving of blessing.As this program grew and Fortenberry's desire to give became stronger, he started the D&F Charitable Trust which is funded entirely by the D&F Charity Golf Tournament held each year in August.
The Trust helps families with medical bills and funds scholarships for poultry science scholarships.An employee of D&F Equipment quotes, "This company has been blessed due to the "giving" spirit of Larry Fortenberry
understands and acts on God's principle of giving to others and the blessings that come your way because of your obedience."
In 2002, Fortenberry
and the D&F Charitable Trust
became involved with Hospice
of Marshall County by giving the first "seed" money for the construction of Shepherd's Cove.He
saw the potential to make a difference to those living with a life-limiting disease and wanted to be a part of this ministry.Fortenberry is fond of saying that he can't do what the staff of HMC does (direct patient care), but God has blessed him with the ability to make money to give so the work of HMC will carry on.Rhonda Osborne, CEO of Hospice of Marshall County states, "Larry was one of the first to show his support with a monetary donation to go toward the building of Shepherd's Cove.
We are pleased and honored to present Larry Fortenberry
with the 2007 Heart of Hospice
Award." Fortenberry is a member of Southside Baptist Church in Albertville.He
wife, Sharron have 5 children and 9 grandchildren.He is a liscensed pilot, enjoys motorcycle riding and shining his 1955 Chevy.He
is currently at work combining these interests with a fundraising activity for Hospice
of Marshall County.