About | Free Trial

Last Update

2006-03-30T00:00:00.000Z

This profile was last updated on // .

Is this you? Claim your profile.

Background Information

Employment History

President, Chief Executive Officer and Co-Founder
American Quality Beverages

Head
American Quality Beverages

Owner
American Quality Beverages

Co Founder and Chief Technology Officer
Various Beverage Startups Co Founder/President

Head
Zlektra Beverages

Web References (12 Total References)


Larry Alibrandi of ...

www.integrislifespan.com [cached]

Larry Alibrandi of American Quality Beverages ("AQB") explains: "When a school district complies with the competitive bidding law, the policy question whether a school district should receive what some have called 'Kickbacks for Coke' is never reached.

...
Alibrandi emphasizes: "There simply is no way that requiring a company to sell soda to kids is essential to the public interest.As the Atlanta Journal Constitution headline proclaimed today, 'For cleaning off rust, Coke is it.'"
Larry Alibrandi
American Quality Beverages


Garden of Healing Articles ยป Food

gardenofhealing.net [cached]

Even the latest round of tests would not have been conducted if it weren't for documents posted on the internet late last year by an industry whistleblower named Larry Alibrandi.

...
says Alibrandi, who is now head of American Quality Beverages, a small New York producer of health drinks."We have hundreds of examples from the trade, and many of them could potentially be a problem.What's especially disconcerting is the products engineered for children, where it's a potentially bigger problem for them since their body mass is very small."
No recall
In November 1990, Alibrandi was working in product development at the Connecticut labs of the British company Cadbury-Schweppes, when he says he was called into his supervisor's office one morning."He closed the door and had a very, very concerned look on his face," recounts Alibrandi."He said that a carcinogen was found in beverages, and they were concerned because they didn't know what the source was."That same day, Alibrandi booked a flight to Florida to test samples in a special lab capable of exposing them to extremes of heat and light.
After several trials, Cadbury-Schweppes' chemists determined that the benzene was caused by a chemical reaction between the preservative sodium benzoate and ascorbic acid (Vitamin C).
...
Apart from the potential bad publicity, Alibrandi speculates that the Big Three soft drink makers (Coca-Cola, Pepsi and Cadbury-Schweppes) didn't publicly recall their products in 1990 because of fears that they might have to replace sodium benzoate - an important anti-microbial preservative.Without it or its cousin potassium benzoate, he says, drink makers would be unable to cold-bottle their drinks, instead having to undertake the more costly process of heat pasteurization."The Big Three are going to safeguard that preservative," says Alibrandi.
...
But recently, Alibrandi says he was shocked when he pulled trade samples of hundreds of beverages and found the same combination of sodium or potassium benzoate and ascorbic acid, including some without the "technical fix" of one of the chelating agents."I was astounded to see the number of products that contained this combination," says Alibrandi."If this broke 15 years ago, why wasn't this rectified across the industry?The consumers of America deserve better."
Alibrandi and his lawyer, Ross Getman, alerted the FDA to the problem last November, but the agency initially denied the need for new tests, saying that it had adequately dealt with the issue in the early 1990s.
...
After being rebuffed by the FDA, Alibrandi and Getman organized their own series of independent tests in November, acquiring samples from as far away as Italy and Argentina and submitting them to a lab in New York.
...
Getman and Alibrandi are now awaiting the results of further testing in the United States and other countries to determine the extent of the problem that was first discovered in a lab 16 years ago.


Today's News

www.prnewswire.com [cached]

Larry Alibrandi President, CEO and Co-Founder of AQB was quoted as saying, "The U.S. sports drink market is one of the beverage industries' fastest growing categories with sales projections for 2002 exceeding 2.1 billion dollars.AQB has demonstrated, in regional markets, an ability to exploit the incumbents (Gatorade(R) and Powerade(R)) by offering an alternative in ZlektraSport(R).Moreover, factoring in additional sales of our AquaSport(R) waters, we can further leverage our brands in the marketplace.Newco offers the platform to increase sales by expanding distribution of our core brands in new and existing markets."For more information about AQB, please visit our web site at http://www.zlektra.com/


WTVH - On Your Side

www.wtvh.com [cached]

Larry Alibrandi, owner of "American Quality Beverages" in Syracuse, filed the initial lawsuit against Fulton.According to Alibrandi, he outbid Coke for the right to sell his products in Fulton schools, but his local business lost out because he cannot sign a contract to pay hundreds of thousands of dollars up front.Alibrandi said, "We feel like they're using their power to circumvent the bid process and beverage companies like ourselves have the right to do business with public schools."


EWG in the News || Story Content

www.ewg.org [cached]

Even the latest round of tests would not have been conducted if it weren't for documents posted on the internet late last year by an industry whistleblower named Larry Alibrandi.

...
says Alibrandi, who is now head of Zlektra Beverages, a small New York producer of health drinks."We have hundreds of examples from the trade, and many of them could potentially be a problem.What's especially disconcerting is the products engineered for children, where it's a potentially bigger problem for them since their body mass is very small."
No recall
In November 1990, Alibrandi was working in product development at the New York labs of the British company Cadbury-Schweppes, when he says he was called into his supervisor's office one morning."He closed the door and had a very, very concerned look on his face," recounts Alibrandi."He said that a carcinogen was found in beverages, and they were concerned because they didn't know what the source was."That same day, Alibrandi booked a flight to Florida to test samples in a special lab capable of exposing them to extremes of heat and light.
After several trials, Cadbury-Schweppes' chemists determined that the benzene was caused by a chemical reaction between the preservative sodium benzoate and ascorbic acid (Vitamin C).
...
Apart from the potential bad publicity, Alibrandi speculates that the Big Three soft drink makers (Coca-Cola, Pepsi and Cadbury-Schweppes) didn't publicly recall their products in 1990 because of fears that they might have to replace sodium benzoate -- an important anti-microbial preservative.Without it or its cousin potassium benzoate, he says, drink makers would be unable to cold-bottle their drinks, instead having to undertake the more costly process of heat pasteurization."The Big Three are going to safeguard that preservative," says Alibrandi.
...
But recently, Alibrandi says he was shocked when he pulled trade samples of hundreds of beverages and found the same combination of sodium or potassium benzoate and ascorbic acid, without the "technical fix" of one of the chelating agents."I was astounded to see the number of products that contained this combination," says Alibrandi."If this broke 15 years ago, why wasn't this rectified across the industry?The consumers of America deserve better."
Alibrandi and his lawyer, Ross Getman, alerted the FDA to the problem last November, but the agency initially denied the need for new tests, saying that it had adequately dealt with the issue in the early 1990s.
...
After being rebuffed by the FDA, Alibrandi and Getman organized their own series of independent tests in November, aquiring samples from as far away as Italy and Argentina and submitting them to a lab in New York.
...
Getman and Alibrandi are now awaiting the results of further testing in the United States and other countries to determine the extent of the problem that was first discovered in a lab 16 years ago.

Similar Profiles

Other People with this Name

Other people with the name Alibrandi

Marc Alibrandi
Santa Cruz City Schools

Fred Alibrandi
Otis & Ahearn Inc

Christina Alibrandi
Tremor Video Inc

David Alibrandi
Alliance One LLC

Martina Alibrandi
HomeAway , Inc.

Browse ZoomInfo's Business Contact Directory by City

Browse ZoomInfo's
Business People Directory

Browse ZoomInfo's
Advanced Company Directory