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Loan Officer Training - Free Articles - Marketing Niche
By: Karen Deis, Publisher with contributing data from Lance G. Harnish (Lance is President of Lance Benefield & Co., Inc.
Advertising:Time to get better at it.
Lance G. Hanish is the President of Lance Benefield & Co., Inc.Worldwide, a leading marketing communications firm serving home furnishings retailers.
Media Management: USING 100% TELEVISION ROBB & STUCKY
Lance G. Hanish is the Chairman and CEO of Lance Benefield & Co., Inc.
Lance Benefield - The Furniture Advertising and Media Company
Lance G. Hanish
...Lance G. Hanish
The founder of Lance Benefield & Co., Inc.
built the company into one of the largest independent marketing communications firms in the world specializing in retail.Serving clients in over 90 markets throughout America and in eight foreign countries, the company has offices in Fort Myers, FL; High Point, NC; Phoenix, AZ; Scottsdale, AZ; and Los Angeles, CA.
A graduate of the University of Wisconsin
with a Bachelor of Science degree in Letters & Science, with majors in Political Science and English, Lance
served in Vietnam in the Navy (LCDR, Ret) before beginning his career in San Francisco, CA. With its roots dating back to 1967, the firm has represented many national and international accounts including the leaders with the hospitality industry (Marriott Corporation and the Marcus Corp.); within the political arena (Reagan for President 1976 and 1980); with the home furnishings industry (Drexel Heritage Home Furnishings, Stanley Furniture, Ashley Furnishings, Broyhill Furniture Industries, Robb & Stucky, Breuners Home Furnishings, Huffman-Koos and many others); with the automotive industry (Oldsmobile Division, General Motors Corporation); within the soft drink industry (Canada Dry); and various manufacturing concerns with retail products (Sony Corp., Louisiana Pacific
, American Seating
, Capitol Stampings Corp.
, The Kelch Corp.)
Media Management: (10/98) Cable Shows Upholstery Buyers Watch
Lance G. Hanish is the Chairman and CEO of Lance Benefield & Co., Inc.WORLDWIDE, the home furnishings leading marketing communications firm, serving clients in over 90 markets throughout North America in advertising, public relations, marketing communications, media management and sales promotion.Questions on media management can be directed to Mr. Hanish care of FURNITURE WORLD, fax (800) 784-8488; E-mail: firstname.lastname@example.org; post a message board at furninfo.com or call him direct at (941) 481-9444 E-mail: Sophis4321@aol.com.