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This profile was last updated on 9/28/15  and contains information from public web pages and contributions from the ZoomInfo community.

President and Chief Executive Off...

Phone: (800) ***-****  HQ Phone
Email: l***@***.com
Local Address:  Atlanta , Georgia , United States
McPherson , Berry & Associates , Inc.
4158 South River Lane Suite 110
Ellenwood , Georgia 30294
United States

Company Description: McPherson, Berry & Associates, Inc. (MB&A) has as its mission to assist clients improve leadership effectiveness, bring productivity to new heights, and assist in...   more

Employment History

Board Memberships and Affiliations


  • MS , Human Resource Development
  • BS , Industrial Engineering
  • PhD , Educational Leadership
  • Masters , Human Resource Development
    Clemson University
  • doctoral degree
  • United Ways Volunteer Involvement Program
31 Total References
Web References
2010 WBE Stars Award Recipient Biographies - Recognition - WBENC, 10 June 2014 [cached]
LaSonya Berry, CEO McPherson, Berry & Associates
LaSonya Berry has an exceptional track record of helping businesses and individuals achieve their full potential. A dynamic human resource professional, she has lent her expertise to a wide array of government agencies, nonprofit organizations and Fortune 500 companies such as IBM and General Electric for over 15 years. In 2000, she founded McPherson, Berry & Associates (McPherson|Berry), a multifaceted consulting firm dedicated to providing first-class executive coaching, leadership development, performance and talent management solutions to diverse clientele. As president and CEO of McPherson|Berry, LaSonya draws on her broad-ranging experience to design effective, growth-producing organizational development strategies for companies of all sizes.
While an operations manager at IBM, she became known for her superior project management skills, as well as her unique ability to quickly diagnose and solve complex challenges. She led a team that generated over $50 million annually in revenue, and transformed countless new employees into knowledgeable, productive team members via specialized training and mentoring. Her propensity for achieving significant bottom-line results earned her IBM's COM Award and the prestigious IBM Leadership Award. Since being at the helm of her firm, the company was recognized with the coveted Trailblazer Award by the Georgia Women's Business Council, a region of the Women Business Enterprise National Council. She has been awarded one of the 25 Most Powerful Minority Women in Business, one of the 2009 Business Journal's Forty Under 40, and one of WBENC's 2010 Business Stars.
LaSonya possesses a distinctive blend of business acumen and social consciousness. She is as skilled at grooming the next generation for success as she is at managing multimillion dollar contracts. Inspired by her experiences as a Workforce Development Program trainer and her passion for working with youth, she established GET POISED, a nonprofit organization offering leadership and life skills training to adolescents and those in life transition.
A two-time Clemson University alumna, LaSonya holds a BS in Industrial Engineering and an MS in Human Resource Development. She will complete her PhD in Educational Leadership in 2009. She is also co-author of the books "Becoming the Professional Woman," "Customer Service and Professionalism", the "Young Woman's Guide", and the "Young Man's Guide". LaSonya serves as a board member for the Greater Women's Business Council (WBENC), Georgia SHRM State Council Member, the past Director of Community Relations for the Southern Crescent SHRM, United Way's Women Legacy Council member, International Advisory Board member of PWN and adjunct professor at Keller Graduate School of Management.
LaSonya Berry, chief ..., 13 Mar 2015 [cached]
LaSonya Berry, chief executive officer of McPherson Berry, an HR consulting service company, describes leadership as a journey, a process, which has four key quadrants: idealized influence, inspirational influence, intellectual stimulation and individual consideration.
She concurs with Mills-Brinkley and said the quickest way to influence people is to build trust.
"'Because without trust, do you think you're going to have any followers? Berry asked. "No."
She added that managers must know their people well enough to understand what motivates them.
"The mistake leaders make is assuming that everybody is influenced by money. As the manager, as the leader, part of your responsibility is to get to know your people on an individual basis to find out what makes them tick, what are their career aspirations," said Berry.
Berry suggests analyzing the attributes that individual employees bring to the workplace.
"What do they bring to your team? If you are a good leader, you are assessing your employees, your teams, your cross-functional teams, and you're trying to figure out who has what skill," she said.
She also stressed the importance of creating a personal vision statement, leading by example, collaboration and coaching others. Focusing on the success of employees is also crucial.
"What is it going to take for them to be successful," asked Berry. "You will quickly gain their trust and their influence if they know that you're concerned about what them and them being successful.
Berry also cautioned women leaders to learn from male counterparts and be more circumspect in the sharing of personal information.
"How much do you really know about the men in your organization? Berry asked.
"People don't keep their mouths shut at work," said Berry.
Berry said turning to the right people is crucial.
"I don't know how many times I've called peers outside of where I work to give me advice, so that I could tell them how I really feel, so I wouldn't have to worry about things staying confidential," she said "'Because they had no stake in the game where I worked."
Board of Directors-Carolinas-Virginia MSDC, 8 Oct 2014 [cached]
LaSonya Berry McPherson, Berry & Associates
LaSonya Berry, CEO of ..., 14 Oct 2013 [cached]
LaSonya Berry, CEO of McPherson|Berry posed that discussion at the recent Manpower Roundtable.
Women Blog : 2009 : December, 1 Dec 2009 [cached]
LaSonya Berry, CEO, McPherson, Berry & Associates, Inc., representing Greater Women's Business Council.
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