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President and Chief Executive Officer
HQ Phone:  (678) 571-8048
Direct Phone: (843) ***-****
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4158 South River Lane Suite 110
McPherson, Berry & Associates, Inc. (MB&A) has as its mission to assist clients improve leadership effectiveness, bring productivity to new heights, and assist in building capable teams through HR consulting services and organizational development. A key compo... more.
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President & CEO McPherson, Berry & Associates
LaSonya Berry, CEO of McPherson|Berry will initiate the dialogue to promote social learning and provide thought leadership.
In turn, leaders can make the right decisions to help in their roles and the organization. Grab your mocha, latte, coffee, tea or water and take a minute out of your busy schedule for a 30 minute coaching call about important business matters with LaSonya Berry on the 2nd Friday of each month at 11:00am ET.
by LaSonya Berry •
LaSonya Berry, CEO LaSonya Berry, CEO LaSonya Berry, CEO LaSonya Berry, HR Executive, has an exceptional track record of helping businesses and individuals achieve their full potential. A dynamic human resource professional; she has lent her expertise to a wide array of government agencies, nonprofit organizations and Fortune 500 companies such as IBM and General Electric for over 18 years. She is the founder and CEO of McPherson, Berry & Associates (McPherson|Berry), a multifaceted consulting firm dedicated to providing first-class HR consulting, leadership development, performance, supplier development and talent management solutions.
LaSonya Berry, chief executive officer of McPherson Berry, an HR consulting service company, describes leadership as a journey, a process, which has four key quadrants: idealized influence, inspirational influence, intellectual stimulation and individual consideration.
She concurs with Mills-Brinkley and said the quickest way to influence people is to build trust. "'Because without trust, do you think you're going to have any followers? Berry asked. "No." She added that managers must know their people well enough to understand what motivates them. "The mistake leaders make is assuming that everybody is influenced by money. As the manager, as the leader, part of your responsibility is to get to know your people on an individual basis to find out what makes them tick, what are their career aspirations," said Berry. Berry suggests analyzing the attributes that individual employees bring to the workplace. "What do they bring to your team? If you are a good leader, you are assessing your employees, your teams, your cross-functional teams, and you're trying to figure out who has what skill," she said. She also stressed the importance of creating a personal vision statement, leading by example, collaboration and coaching others. Focusing on the success of employees is also crucial. "What is it going to take for them to be successful," asked Berry. "You will quickly gain their trust and their influence if they know that you're concerned about what them and them being successful. Berry also cautioned women leaders to learn from male counterparts and be more circumspect in the sharing of personal information. "How much do you really know about the men in your organization? Berry asked. "People don't keep their mouths shut at work," said Berry. Berry said turning to the right people is crucial. "I don't know how many times I've called peers outside of where I work to give me advice, so that I could tell them how I really feel, so I wouldn't have to worry about things staying confidential," she said "'Because they had no stake in the game where I worked."
Board of Directors-Carolinas-Virginia MSDC
McPherson, Berry & Associates