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This profile was last updated on 12/23/15  and contains information from public web pages and contributions from the ZoomInfo community.

Principal , Brand Management

Phone: (214) ***-****  
Email: k***@***.com
Local Address:  Southlake , Texas , United States
The Richards Group Company
8750 N. Central Expressway
Dallas , Texas 75231
United States

Company Description: The Richards Group, located in Dallas, is the largest independent branding agency in the nation. Agency clients include the standard-setting brands of Advance Auto...   more
Background

Employment History

  • Position In Principal and Brand Management
    The Richards Group Company
  • Account Director
    Click Here
  • Account Supervisor
    Click Here
  • Principal and Dir-Acct Management
    Click Here

Board Memberships and Affiliations

12 Total References
Web References
Kyle Sawai: Principal/Brand ...
richards.com, 14 Aug 2015 [cached]
Kyle Sawai: Principal/Brand Management
What do you get when you combine a Hawaiian native, a professional soccer player, and a business school graduate? A passionately competitive and strategic thinker - also known as Kyle Sawai.
Joining The Richards Group in 1997, Kyle played a key role in the launch of Travelocity.com and led its advertising efforts for 12 years, during which he helped implement the industry's first real-time dynamic fares in display ads and first dynamic retargeting platforms.
As his shelf full of Effie, gold IAB MIXX, OMMA, Webby, and EIMA accolades can attest, Kyle has led award-winning digital efforts for brands including The Home Depot, GameStop, Biltmore, National Pork Board, Atlantis, and Hoover's (to name a few).
Along with his zest for new digital frontiers, Kyle enjoys wakeboarding, playing soccer, camping, and traveling with wife Sarah, son Kai, and daughter Kate.
Kyle Sawai: Principal/Brand Management
What do you get when you combine a Hawaiian native, a professional soccer player, and a business school graduate? A passionately competitive and strategic thinker - also known as Kyle Sawai.
Joining The Richards Group in 1997, Kyle played a key role in the launch of Travelocity.com and led its advertising efforts for 12 years, during which he helped implement the industry's first real-time dynamic fares in display ads and first dynamic retargeting platforms.
As his shelf full of Effie, gold IAB MIXX, OMMA, Webby, and EIMA accolades can attest, Kyle has led award-winning digital efforts for brands including The Home Depot, GameStop, Biltmore, National Pork Board, Atlantis, and Hoover's (to name a few).
Along with his zest for new digital frontiers, Kyle enjoys wakeboarding, playing soccer, camping, and traveling with wife Sarah, son Kai, and daughter Kate.
Array of New Customers Select the Atlas Suite for Complete Online Campaign Management
www.atdmt.com, 17 May 2004 [cached]
Offerings such as reach and frequency, and time-to-convert analysis, along with the Atlas Vital Signs site analytics tool, allow us to dig deeper into our campaigns and deliver stronger recommendations to our clients," said Kyle Sawai, account director of Click Here.
Unicast > Press Releases
www.unicast.com, 24 Feb 2003 [cached]
"Travelocity understands that travel is more than just selling tickets," said Kyle Sawai, Account Supervisor, Click Here.
...
Sawai added "Generating this type of return on investment directly relates to Travelocity shifting more of its media budget from offline to online.
Kyle Sawai ...
richards.com, 14 Aug 2015 [cached]
Kyle Sawai
Listen to Tim Ettus from Sparks ...
rightintel.com [cached]
Listen to Tim Ettus from Sparks & Honey and Kyle Sawai from the Richards Group share best practices and a few worst practices.
...
Since joining The Richards Group in 1997, Kyle has been applying this unique blend of business savvy to build and grow brands of every shape, size, and scope. Kyle has led award-winning digital efforts for brands including The Home Depot, GameStop, Biltmore, National Pork Board, Atlantis, Florida Orange Juice, and Hoovers (to name a few). He's also been a relentless force in expanding the digital and social capabilities of the agency while leading the efforts for the integration of the traditional and online sectors of The Richards Group.
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