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2016-01-22T00:00:00.000Z

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Wrong Kristin Kelley?

Kristin Kelley

Senior Vice President, Marketing

Randstad

Direct Phone: (781) ***-****       

Email: k***@***.com

Randstad

One Overton Park, 3625 Cumberland Blvd, Suite 600

Atlanta, Georgia 30339

United States

Company Description

Randstad Human Resources is a nationwide leader in human resources staffing and is part of the international Randstad organization, the second-largest HR services provider in the world. We connect leading human resources professionals with the organizatio... more

Find other employees at this company (29,842)

Background Information

Employment History

Chief Marketing Officer
Randstad

Affiliations

Member of the Workforce Development Committee
Greater Boston Chamber of Commerce

Advisor On Empowering Employment Steering Committee
CareerBuilder , Inc.

Committee Member
March of Dimes FDR Gala Auction

Education

Bachelor of Science
Communications
Westfield State College

Web References (145 Total References)


Kristin Kelley Chief ...

www.argyleforum.com [cached]

Kristin Kelley Chief Marketing Officer

...
Kristin Kelley is Chief Marketing Officer for Randstad US. She leads the strategic marketing and communications initiatives to shape Randstad's brand in the states for both the Professionals and Staffing portfolios of business. Under her leadership and direction, Randstad launched its Inspiring Experts campaign, aimed to help bridge the skills gap and educate and inspire students and professionals towards careers in industries with low unemployment rates. In the two years since its launch, the program has been honored with two notable awards-an ASA Staffing VOICE award for best campaign and an American Business Award for Brand Experience of the Year.
In addition, under her direction, Randstad launched an industry leading thought leadership platform called Workforce360 that highlights industry trends and research shaping the world of work. A firm believer in CSR, Kristin volunteers with the International Rett Syndrome Foundation and is a member of the March of Dimes Humanitarian Gala Committee. Additionally, Kristin is a member of the Greater Boston Chamber of Commerce's Workforce Development Committee and Women's Chamber, as well as an advisor on CareerBuilder's Empowering Employment Steering Committee.


Kristin Kelley Chief ...

www.argyleforum.com [cached]

Kristin Kelley Chief Marketing Officer Randstad

Kristin Kelley is Chief Marketing Officer for Randstad US. She leads the strategic marketing and communications initiatives to shape Randstad's brand in the states for both the Professionals and Staffing portfolios of business. Under her leadership and direction, Randstad launched its Inspiring Experts campaign, aimed to help bridge the skills gap and educate and inspire students and professionals towards careers in industries with low unemployment rates. In the two years since its launch, the program has been honored with two notable awards-an ASA Staffing VOICE award for best campaign and an American Business Award for Brand Experience of the Year.
In addition, under her direction, Randstad launched an industry leading thought leadership platform called Workforce360 that highlights industry trends and research shaping the world of work. A firm believer in CSR, Kristin volunteers with the International Rett Syndrome Foundation and is a member of the March of Dimes Humanitarian Gala Committee. Additionally, Kristin is a member of the Greater Boston Chamber of Commerce's Workforce Development Committee and Women's Chamber, as well as an advisor on CareerBuilder's Empowering Employment Steering Committee.


Kristin Kelley, Chief ...

www.randstadusa.com [cached]

Kristin Kelley, Chief Marketing Officer

Kristin Kelley leads the strategic marketing and communications initiatives to shape Randstad's brand in the states for both the Professionals and Staffing portfolios of business. Under her leadership and direction, Randstad launched its Inspiring Experts campaign, aimed to help bridge the skills gap and educate and inspire students and professionals towards careers in industries with low unemployment rates. In addition, under her direction, Randstad launched an industry leading thought leadership platform called Workforce360 that highlights industry trends and research shaping the world of work. A firm believer in CSR, Kristin volunteers with the International Rett Syndrome Foundation and is a member of the March of Dimes Humanitarian Gala Committee. Additionally, Kristin is a member of the Greater Boston Chamber of Commerce's Workforce Development Committee and Women's Chamber, as well as an advisor on CareerBuilder's Empowering Employment Steering Committee.


Kristin Kelley Chief ...

www.argyleforum.com [cached]

Kristin Kelley Chief Marketing Officer Randstad

Kristin Kelley is Chief Marketing Officer for Randstad US. She leads the strategic marketing and communications initiatives to shape Randstad's brand in the states for both the Professionals and Staffing portfolios of business. Under her leadership and direction, Randstad launched its Inspiring Experts campaign, aimed to help bridge the skills gap and educate and inspire students and professionals towards careers in industries with low unemployment rates. In the two years since its launch, the program has been honored with two notable awards-an ASA Staffing VOICE award for best campaign and an American Business Award for Brand Experience of the Year.
In addition, under her direction, Randstad launched an industry leading thought leadership platform called Workforce360 that highlights industry trends and research shaping the world of work. A firm believer in CSR, Kristin volunteers with the International Rett Syndrome Foundation and is a member of the March of Dimes Humanitarian Gala Committee. Additionally, Kristin is a member of the Greater Boston Chamber of Commerce's Workforce Development Committee and Women's Chamber, as well as an advisor on CareerBuilder's Empowering Employment Steering Committee.


According to Randstad CMO ...

tpgbrandstrategy.com [cached]

According to Randstad CMO Kristin Kelley, whose company released research on Gen Z consumers, this group has no appetite to wait in line. Looking forward, they'll want small bits of information, and their ability to access this information will be unprecedented via mobile phones, PCs, wearables, and technology we haven't even been introduced to yet. There will be a plethora of access points that Gen Z uses, which means even more channels and platforms for marketers to cover.

Additionally, Kelley said, the term "global" is pretty much a neighborhood term for Gen Z. They are growing up with Periscope, Skype, and Snapchat, which give the ability to visually see an experience in another country. Their appetite for international opportunities is much greater than generations before, which is something brands will have to consider.
Generation Z, like Millennials, are very entrepreneurial, Kelley said. "What I find really interesting in what our study showed is they're realists, unlike Millennials who are hyperoptimistic people," she told CMO.com in an exclusive interview.
...
Kelley predicted that, like Millennials, Gen Z will have a preference to the raw and vulnerable kind of company position that is transparent and honest. "Gen Z will appreciate real stories about real people making real impacts," she said.
...
According to Kelley, the CMO and CFO will be an important synergy 10 years from now, when CMOs will need to tie programs into the bigger financial systems.
Another big role of the CMO of the future is coming up with the company's story and helping the rest of the employee base-everyone, not just marketers-to tell that story in an authentic way, because Gen Z can sniff out authenticity. Companies need to rearchitect how they speak to Generation Z, and it is going to be the job of the CMO to guide the company in the right direction.
"Now is the time to start thinking about it," Kelley said.

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