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2015-02-24T00:00:00.000Z

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Kristie L. Griffin

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Background Information

Employment History

President

Greater Milwaukee Auto Auction Llc

Web References (8 Total References)


Greater Milwaukee Auto Auction :: Staff

www.greatermilwaukeeautoauction.com [cached]

Kristie Griffin President


Contact Us

www.greatermilwaukeeautoauction.com [cached]

To have cars picked up please contact Kristie Griffin


Greater Milwaukee Auto Auction :: About Us

www.greatermilwaukeeautoauction.com [cached]

Kristie Griffin, owner of the Greater Milwaukee Auto Auction, takes bids during a recent auction. "It is a rush," explains Griffin, who runs the dealer-only auction each Thursday and sells nearly 1,000 cars at each auction, generally at a rate of one every 45 seconds.

From family of car sales people, she races and sells -fast
...
"Kristie's a good person to work for," said Josh Hickey, an Illinois auctioneer whose regular circuit includes Griffin's operation.
...
Griffin, 38, bounces around her 120-employee business like a pinball, calls men "sweetie" and talks almost as fast as her auctioneers.
"I think fast, is the problem," she said. "I don't talk as fast as I think."
If there's a gene for selling cars, Griffin has it on all 46 chromosomes. Her father sells them, her brothers sell them and she's been hanging around dealerships since she was a kid.
She has to be among a minuscule number of daughters whose fathers got angry because they enrolled in college.
"He took a look at it," Griffin recalled, "and said, 'This is stupid. You should be selling cars.' "
Before long, she was. She lasted three semesters at the University of Wisconsin-Whitewater. It was boring.
She returned to the family business, lured in part by her dad's promise to buy her a short-track race car. By age 20, she was a dealer herself with her brothers.
"It's who we are," she said.


Kristie Griffin, owner of ...

www.jsonline.com [cached]

Kristie Griffin, owner of the Greater Milwaukee Auto Auction, takes bids during a recent auction. "It is a rush," explains Griffin, who runs the dealer-only auction each Thursday and sells nearly 1,000 cars at each auction, generally at a rate of one every 45 seconds.

From family of car sales people, she races and sells -fast
...
"Kristie's a good person to work for," said Josh Hickey, an Illinois auctioneer whose regular circuit includes Griffin's operation.
...
Griffin, 38, bounces around her 120-employee business like a pinball, calls men "sweetie" and talks almost as fast as her auctioneers.
"I think fast, is the problem," she said. "I don't talk as fast as I think."
If there's a gene for selling cars, Griffin has it on all 46 chromosomes. Her father sells them, her brothers sell them and she's been hanging around dealerships since she was a kid.
She has to be among a minuscule number of daughters whose fathers got angry because they enrolled in college.
"He took a look at it," Griffin recalled, "and said, 'This is stupid. You should be selling cars.' "
Before long, she was. She lasted three semesters at the University of Wisconsin-Whitewater. It was boring.
She returned to the family business, lured in part by her dad's promise to buy her a short-track race car. By age 20, she was a dealer herself with her brothers.
"It's who we are," she said.
A setback and new career
For eight years, Griffin and her brothers ran a used-car lot in Madison and did well. They were selling 1,400 vehicles a year - far more than the average independent dealer.
Then came a setback. She and her brothers left Madison to open a Mitsubishi/Suzuki dealership in Milwaukee. Undercapitalized, Griffin said, they were out of business in a year. Griffin ended up filing for bankruptcy.
She went to auctioneer's school, got certified as a colonel - an honorary title many in the profession use - and worked for three years at an auto auction in Jefferson.
She returned to Milwaukee and set up her business in 2004. At first, she got mostly the older, cheaper cars. Manheim Milwaukee, a unit of a 130-location chain based in Atlanta, dominated the market.
"They were a monopoly in town," Griffin said.
She says she built her business through the care and feeding of her customers, the dealers. She offered free pickup of vehicles anywhere in Wisconsin and staffed her front desk largely with women who, on auction days, tend to wear both hair and heels high.
...
Of Griffin, he said, "We wouldn't have chosen her if she didn't have a pretty strong track record."
With the GM account, Griffin is expanding her lot to accommodate 2,500 cars, up from 1,500 now. She's added about 40 employees in the last year, and now is regularly getting pricier, late-model cars.
...
"Every hundred dollars is very important to a car dealer," Griffin said.
...
For Griffin, the hook is the adrenaline rush, just like in dirt-track racing.
"My first year I did asphalt," she said. "I wasn't as good but then when I got to the dirt, that's where I excelled.  . . .  It was who could go into the corner fastest and hardest - throw it sideways and go into the corner."
Now it's all about rolling the cars through the bidding lanes.
"There's nothing more fun than an auto auction," Griffin said. "It gets your heart beatin'."
Video at JSOnline Go to jsonline.com/ videos to see Kristie Griffin and the Greater Milwaukee Auto Auction in action.


Kristie Griffin, owner of ...

www.jsonline.com [cached]

Kristie Griffin, owner of the Greater Milwaukee Auto Auction, takes bids during a recent auction. "It is a rush," explains Griffin, who runs the dealer-only auction each Thursday and sells nearly 1,000 cars at each auction, generally at a rate of one every 45 seconds.

From family of car sales people, she races and sells -fast

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