Krissy Zotaley joined Dig Communications in July 2010 and currently works on Fruit2O and ACH Brands.
Krissy is a public relations and event marketing specialist based in Chicago.
consumer brand experience includes managing PR and marketing efforts for LEGO
, Verizon Wireless
and Chicago's 2016 Olympic bid.
Most recently, Krissy
"werked" at Chicago-based experiential firm Marketing Werks
was established at MW as a go-to "utility player" for product launches and one-off events.
She managed development, execution and publicity for engagement-focused initiatives including The LEGO Games 2010 Tour, The LEGO Experience Tour, The BlackBerry Storm concert series, The BlackBerry Curve Challenge and others.
Previous to Marketing Werks, Krissy was a member of the sports marketing and consumer technology practices at Hill & Knowlton Chicago from 2005-2007.
role at H&K, Krissy
handled media relations and new product launches for Motorola
and leveraged sports sponsorships with key media for clients including Allstate and HSBC
also assisted in the launch of the Big Ten Network from its concept phase through implementation.
Prior to joining H&K, Krissy was a member of the media relations team at BlueFire Partners, Inc, an investor relations firm in Minneapolis.
Krissy's diverse experience at these agencies and in various consultant roles also includes work with Paramount Pictures
, Castle Rock Entertainment
, United Health Care
and Hewlett Packard
Krissy is a proud graduate of the University of Iowa (go Hawks!) where she earned a B.A. in Communication Studies and Journalism / Mass Communication.
During her time at the University of Iowa, Krissy served as fundraising director of the Public Relations Student Society of America, event coordinator for Delta Delta Delta sorority and internship coordinator for the School of Journalism and Mass Communication.
When not in the office or traveling for work, Krissy
stays active in the marketing and philanthropic communities in Chicago, loves to travel with friends and cheers on the Vikings, Twins, Blackhawks and Iowa at every opportunity.