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This profile was last updated on 11/1/06  and contains information from public web pages and contributions from the ZoomInfo community.

Founder

Barking Dog Studio
 
Background

Employment History

Education

  • studio art
    The University of Georgia
36 Total References
Web References
Bizwomen: Where women in business meet to network, connect, support, learn and grow.
columbus.bizjournals.com, 1 Nov 2006 [cached]
Kris Zagoria
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After graduating from The University of Georgia with a degree in studio art, Zagoria became a partner in a video and film production company.Before starting Moxie, Zagoria co-founded Barking Dog Studio, a video/audio/interactive and pre-press company.In just a few years, Moxie became Zagoria's brainchild - a company she developed in hopes of "establishing a fresh, inventive thinking and superb creativity to digital marketing."
"At the time [I started Moxie], interactive marketing was still in its infancy and presented exciting opportunities for the inventive spirit," Zagoria said.
But Zagoria faced her battles in her initial years with Moxie, including losing her partner, three key employees and taking little-to-no salary for herself.
"Severely in debt, without the support and resources needed, an unfamiliar role with leadership, most people would have closed the doors," Zagoria said.
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"We are focusing less on how you can reach people, but more about how to engage and connect with people," Zagoria said.
PharmaLive: Zenith Media Joins Forces With Moxie Interactive
www.medadnews.com, 10 Aug 2006 [cached]
Zagoria, founder and CEO of Moxie Interactive. ,This agreement will give us the autonomy
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Kris Zagoria, Chief Executive Officer + 1 404 601 4500
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Since its creation in 2000 in Atlanta by Kris Zagoria, Moxie has experienced
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Kris Zagoria, Chief Executive Officer
Kris Zagoria launched Moxie Interactive in early 2000.Kris attended the University of Georgiawhere she majored in Studio Art.After graduating college, Zagoria became a partner in a videoand film production company, where she worked on projects for ESPN, Mercedes-Benz andLimelight Productions.During the mid-1990s she joined New World Rising, a video post productioncompany, where she created graphics, animation and special effects for award-winning broadcastTV commercials.She then co-founded Barking Dog Studio, a video/audio/interactive and prepressdivision within O2 ideas, a Birmingham-based traditional advertising agency.Fairly soonafter, the new media work was moved under it,s own department, O2 Interactive, and Kris wasnamed President, In this role she led teams in Internet and Intranet strategy, design, developmentand implementation until founding Moxie Interactive in early 2000.
Notable achievements Kris brought to Moxie in 2005 include:• Selected as Atlanta,s #1 Fastest Growing Women-Owned Firm for 2005 by the Atlanta
Kris ...
movl.com, 6 July 2011 [cached]
Kris Zagoria
A creative entrepreneur, Kris Zagoria's most recent success was founding Moxie Interactive, a digital marketing and advertising agency, in 2000 and serving as CEO through 2009. Under Zagoria's leadership the agency went from a five-person shop to one of the top 10 interactive agencies in the US, with agency billings upwards of $200 million, a team of over 285 talented professionals, offices in Atlanta, New York and Los Angeles and a client roster including Verizon Wireless, 20th Century Fox, L'Oreal, Coca-Cola, Nestle, Puma, The Home Depot, UPS, Turner and more. Notable achievements Kris brought to Moxie include:
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Prior to Moxie, Kris held three other posts. She was a partner in a video and film production company where she worked on projects for ESPN, Mercedes-Benz and Limelight Productions. She worked for New World Rising creating graphics, animation and special effects for award-winning broadcast TV commercials such as GTE Wireless, HGTV, Parisian, Southern Living and more. And she was President of O2 Interactive, the new media department of O2 Ideas Advertising Agency, leading teams in Internet and Intranet strategy, design, development and implementation
Moxie Interactive
server.moxieinteractive.com [cached]
The new Web sites provide consistent communication on service line, brand positioning and image, according to Kris Zagoria, CEO and founder of Moxie Interactive.
"We wanted to develop new sites that clearly illustrated the various lawn care products, commercial landscape and career opportunities available with The TruGreen Companies," said Zagoria.
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"To receive these esteemed AiMA and iNOVA awards during a year of substantial development for Moxie is a tribute to the agency's extraordinary, growing talent and drive to excel within the industry," said Kris Zagoria, president and founder of Moxie Interactive.
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AiMA's Marketer of the Year award was presented to Kris Zagoria, president and founder of Moxie Interactive, for her exceptional role in building Atlanta's interactive community.The AiMA Board recognized Zagoria as an individual in the Atlanta marketing industry who has worked hard to help build the community, draw attention to Atlanta as a growing hub for interactive marketing, and stimulate professional development and growth.
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"The growth of Moxie's client portfolio and top-tier professional staff required us to create a space that would allow us to stay at the forefront of digital marketing and creative strategies," said Kris Zagoria, president of Moxie Interactive.
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The Weather Channel's campaign success was apparent in Moxie's ability to identify the most cost-effective strategies for distributing the product online," said Kris Zagoria, president of Moxie Interactive.
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"It is an honor to receive this award from such a prestigious institution," said Kris Zagoria, CEO and founder of Moxie Interactive.
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Atlanta, GA - Kris Zagoria, Founder and CEO of Moxie Interactive, was a member of the judging committee for the Tommy Nobis Center's Galaxy of Stars awards luncheon for the 2nd year in a row.
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Kris continues to feel inspired and honored on behalf of Moxie, to represent the small business community by giving her time and support for such a worthy and beneficial foundation.
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In announcing Adair,s hiring, Kris Zagoria, Moxie,s Founder and CEO noted that ,Chris comes to Moxie with the financial expertise and Fortune 500 experience that will be of tremendous value as the company seeks out and expands into new business opportunities.
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Speaking at the Atlanta Interactive Marketing Association,s Holiday Party, CEO Kris Zagoria noted that she feels it important for Moxie to give back to the community and help children in need throughout the year, but especially during the holidays.This year Moxie has dedicated time and dollars to the Tommy Nobis Foundation and most recently the Galloping Gala fund raising event for Murphy Harpst Children,s Center.Mrs. Zagoria was recently honored as one of the three finalists for the Atlanta Interactive Marketing Association,s (AIMA) Marketer of the Year Award.
Moxie Interactive Names Joel Lunenfeld Vice President Media ServicesDecember 1, 2004
Atlanta, GA , Kris Zagoria, Founder and Chief Executive Officer of Moxie Interactive, one of the interactive industry,s leading digital advertising and marketing agencies, today announced the promotion of Joel Lunenfeld to the position of Vice President, Media Services.
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In making the announcement, Ms. Zagoria noted, ,Joel joined us three years ago and took on the responsibility of building a media department.
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Atlanta, GA , Kris Zagoria, Founder and Chief Executive Officer of Moxie Interactive, one of the industry,s leading digital advertising and marketing agencies, today announced the promotions of Shelley Bertsch to Chief Marketing Officer, Bob Conquest to Chief Creative Officer, and Jana Steckler to Vice President of Client Services.
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"Shelley, Bob and Jana are all remarkable leaders and strategic thinkers,, Ms. Zagoria noted.
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Kris Zagoria has also been elected as Chief Executive Officer.
Top 10 Women In Business 2005 - 2005-09-12
atlanta.bizjournals.com, 12 Sept 2005 [cached]
Kris Zagoria
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Combine lots of Web-based marketing, 80 computer whizzes and one New Yorker named Kris Zagoria.
The result: Moxie Interactive Inc. -- one of Atlanta's fastest-growing digital advertising agencies.
After graduating from The University of Georgia with a degree in studio art, Zagoria became a partner in a video and film production company.Before starting Moxie, Zagoria co-founded Barking Dog Studio, a video/audio/interactive and pre-press company.In just a few years, Moxie became Zagoria's brainchild -- a company she developed in hopes of "establishing a fresh, inventive thinking and superb creativity to digital marketing."
"At the time [I started Moxie], interactive marketing was still in its infancy and presented exciting opportunities for the inventive spirit," Zagoria said.
But Zagoria faced her battles in her initial years with Moxie, including losing her partner, three key employees and taking little-to-no salary for herself.
"Severely in debt, without the support and resources needed, an unfamiliar role with leadership, most people would have closed the doors," Zagoria said.
...
"We are focusing less on how you can reach people, but more about how to engage and connect with people," Zagoria said.
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