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2016-04-07T00:00:00.000Z

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Wrong Kory Grushka?

Kory Grushka

Partner

Works Design Group LLC

Direct Phone: (201) ***-****       

Email: k***@***.com

Works Design Group LLC

7905 Browning Road Suite 310

Pennsauken, New Jersey 08109

United States

Company Description

Works Design Group is a full service graphic design company. That means we get stuff done, and we get it all done under one roof. Our capabilities include: Package/label design, Product Design, Marketing Materials, Illustration/Character Development, ... more

Find other employees at this company (8)

Background Information

Employment History

Home Health Corporation of America Sells Mid-Atlantic Operations

Senior Associate - Financial Services
Blank Rome LLP

Law Clerk
Cleary Gottlieb Steen & Hamilton LLP

Education

bachelor
computer animation and graphic design

Web References (18 Total References)


Kory Grushka Interview: Talking Branding and Package Design

www.graphicdesign.com [cached]

Kory Grushka Interview: Talking Branding and Package Design

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Kory Grushka Interview: Talking Branding and Package Design
Today we have the pleasure of talking with Kory Grushka, Partner and Director of Business Development at Works Design Group. Kory comes to Works Design Group from a completely different scene as a corporate lawyer, but that's not to say he doesn't know branding and design. In addition to his law degree, he also has his bachelor's in computer animation and graphic design.
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Grushka had this to say about his passion for packaging design: "I have always been obsessed with branding and design, and I've always been drawn to the food and beverage space.
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Grushka touched on Works Design Group's brainstorming process: "Whenever we take on a new branding or package design project, we often start by creating (or closely reviewing) a creative brief. Brainstorming is an iterative process for us, as we begin brainstorming when the project is introduced, and then we continue doing so as we build the creative brief and dig in with research."
He continued, "In terms of formal brainstorming sessions, that generally comes after the preliminary research has been completed.
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Grushka explains the keys to making a packaging design stand out: "The key in my opinion is to have a deep understanding of the context where the product will live.
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Grushka gave us some insight into what he is most excited about seeing: "I really like seeing a packaging design that is totally new for a given product category, and perhaps even borrowed from another category.
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For those involved or interested in package design, Grushka leaves this: "I think the most important piece of advice is to be extremely self-motivated. Be very curious and stay on top of the latest trends and news - particularly in your industry, but also outside of it. And always keep working on side projects that are outside of your comfort zone."
We look forward to seeing more branding and packaging designs from Kory Grushka and Works Design Group.


By Kory ...

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By Kory Grushka

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Kory Grushka is a partner with Works Design Group ( http://worksdesigngroup.com), a creative agency that focuses on package design and branding in the consumer packaged goods industry, among others. He can be reached at kgrushka@worksdesigngroup.com or at 856-665-4774.
Recent Articles by Kory Grushka


By Kory ...

www.brandpackaging.com [cached]

By Kory Grushka

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Kory Grushka is a partner with Works Design Group ( http://worksdesigngroup.com), a creative agency that focuses on package design and branding in the consumer packaged goods industry, among others. He can be reached at kgrushka@worksdesigngroup.com or at 856-665-4774.


By Kory Grushka ...

www.brandpackaging.com [cached]

By Kory Grushka


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Articles by Kory Grushka
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By Kory Grushka

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