Healthcare Regional Marketing : HRM Management : Kim Palermo
Kim Palermo, Managing Director
Kim's extensive background in marketing spans a variety of industries, including finance, media, and consumer brands, where she
developed worldwide launch strategies.
For the past nine years, Kim
has specialized in health care, specifically women's health, and has conceptualized and implemented multi-cultural and traditional media campaigns for the consumer and provider markets.
Kim joined HRM after working on the agency side with blockbuster drugs such as Cialis, as well as the global breast cancer oncology pipeline for Pfizer.
was responsible for Cialis brand strategy and positioning as well as its marketing communications.
At Pfizer oncology, Kim
was responsible for strategic and tactical planning in addition to worldwide branding, positioning, and messaging.
Kim has also worked for Johnson & Johnson, as product director within its women's health portfolio and has broad experience with market entry, product launches, and product-line assessments.
Kim earned a master's degree in business administration from the Wharton School, a law degree from the University of Pennsylvania Law School, and is a graduate of the University of Miami (FL).