In Rochester, the BookVan seeks out concentrated areas of poverty, where there could be a lack of books in the home, said Kimberly Fry, the principal of Rochester Primary School and board president of the Reading Foundation.
"It's our goal that people start to see that the whole community is concerned with literacy, not just schools," Fry said."Families are getting the message from another place how important literacy is."Fry
attended a BookVan stop at a trailer park and was touched by the children's excitement.
"What I loved was how fast the word traveled," she