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This profile was last updated on 3/14/15  and contains information from public web pages and contributions from the ZoomInfo community.


Packnomics, LLC (Self-employed)
Packnomics LLC
16915 SE Fisher Drive
Vancouver , Washington 98683
United States

Company Description: Packnomics = A packaging consulting firm dedicated to minimizing the overall landed costs of products. An integrated and systematic approach to more intelligent...   more

Employment History

Board Memberships and Affiliations


  • Bachelor of Science degree
    Michigan State University
  • Master of Science degree
    Michigan State University
  • MS degree , Packaging
    Michigan State University
  • BS Degree , Packaging
    Michigan State University
60 Total References
Web References
Bio, 14 Mar 2015 [cached]
Kevin Howard Consultant
Kevin Howard
Since that first job, Kevin has consulted to other high tech companies, one of the largest appliance manufacturers in the world, a variety of smaller companies (all greater than $500 million sales), and has acted as an expert witness.
But there is room for improvement ..., 6 June 2009 [cached]
But there is room for improvement in most cases, says Kevin Howard, founder of Packnomics, a Vancouver, Wash.-based packaging consultancy, who believes that standard design philosophy and test methods drive excess materials in packaging.
"Engineers design packaging to protect the merchandise for an internal lab test that is supposed to represent the hazards of distribution," he explains. "But the tests are excessive, and they don't effectively replicate what occurs during transportation."
At Palo Alto, Calif.-based technology company HP, for example, where Howard formerly worked as a packaging specialist, printers were dropped 26 times in a test lab. If the printer was still viable upon opening, the packaging was approved and sent to production. "These products were clearly overpackaged, taking more drops and from greater heights than would occur in distribution," he says.
"A company can modify a product by as few as three or four millimeters and be able to fit 20 percent more units on a pallet -- which can add up to millions of dollars in cost reductions," says Howard.
"There is no good reason to use PVC plastics," says Howard.
Most people incorrectly conclude that paper-based products are always more environmentally friendly than plastic, which is not always true, says Howard. He cites the example of slip-sheets, the pallet-sized sheets used to support unitized loads during shipment. Though many companies have replaced plastic slip-sheets with corrugated paper ones in an attempt to go green, it is not a foolproof switch.
The corrugated or fiber slip-sheets need to be made of 100-percent virgin fiber (as opposed to containing recycled content) and must be laminated together with a non-water-based adhesive in order to withstand transit. "That's why paper slip-sheets cannot be recycled. But plastic slip-sheets are made from recycled content -- mostly old milk jugs -- and can be recycled again or sold back to plastic slip-sheet manufacturers for reuse," Howard explains.
IMEA Board, 5 Oct 2014 [cached]
Kevin Howard ISTA President 1615 Filer Ave. E. Twin Falls, ID 83301
What Others Say, 14 Mar 2015 [cached]
Kevin Howard Consultant
"I worked at HP with Kevin for a number of years where we were colleagues. I did not work directly with Kevin but as Finance Manager over Manufacturing and Supply Chain for DeskJet printers I was able to see the contributions that Kevin was making and the savings that were flowing to the bottom line.
When I joined ACCO Brands, I was able to bring in Kevin as a consultant to look at packaging. The brief work that he did resulted in a very well written and impactful report that ended up being circulated amongst the Supply Chain leadership. There were a number of very specific areas that were listed as opportunities and in tandem some very specific recommendations for improvement. It was felt that the modest investment to hire Kevin yielded great returns and there are still plenty of opportunities for Kevin to contribute. I would very highly recommend Kevin to anyone looking for a packaging and distribution expert with a broad experience base across a number of companies."
From 2003 through 2005, Kevin Howard was one of only two packaging engineers at Hewlett-Packard Co. to be declared a Master Engineer. A very small percentage of the 150,000 employees at HP are elevated to this level, recognized as the top rung of the technical ladder for engineers. Kevin's innovative thinking influenced this Fortune 50 company to modify how it went about designing products and packages, how to test these items, how to handle these items in distribution, how to specify packaging materials, and how to achieve the lowest possible landed costs for new products. Follwoing are recommendations from HP Managers...
************************************************************************************************************************************** "Kevin and I worked together closely at HP for over 15 years in a variety of roles. Kevin was clearly the thought leader and the resident expert for packaging and distribution systems for HP's consumer products during that time. He has a combination of solid theoretical understanding, pragmatic approach, and dogged determination to see his efforts succeed that allow him to implement excellent solutions where others cannot. Kevin is one of the best at going from theory to innovation to solid implementation that I have ever worked with. His efforts resulted in many millions of dollars in cost savings for HP and significantly improved product quality. And Kevin is a great guy to work with."
Kevin is considered the foremost HP expert in the areas of packaging design and testing Solid team player ...the packaging industry routinely seek out his input and guidance when faced with a complex packaging problem Kevin demonstrates an exceptional commitment to quality and excellence Kevin is one of the few people at HP who is considered an expert in packaging. He is an asset to the company and proven himself time and time again what value a packaging engineer can be to a company a technical authority on packaging design, product fragility and the distribution environment
Articles about HP projects Kevin was responsible for:
Why Us?, 14 Mar 2015 [cached]
Kevin Howard Consultant
* A history of success: Kevin Howard's innovative solutions over the past years have been documented in numerous magazines and books. His annual savings of millions of dollars (and often tens of millions) is an indicator of a combination of knowledge and creative problem solving. Few packaging engineers have saved their companies more money than Kevin.
* Cross functional, systems approach to reducing costs: Kevin has a long history of influencing product designers to modify component and full product design in ways that reduced damages, packaging costs, transportation costs, and product assembly costs. Many companies could take direct advantage of this approach to gain greater economic efficiencies.
* Small volume, high-value success: Though Kevin's full time employment had been with large companies that manufacture millions of products annually (and for DeskJets, monthly), Kevin has also applied his same principles of efficient packaging to one-of-a-kind products with high value. The economics change for such products, where damage rates must approach zero, but the principles of good packaging and product design, testing, and understanding the distribution environment, all remain constant.
* Testing: Few people in the world have an academic background in product and packaging testing. Not only is Kevin well educated in this field, but he has taught this topic at two universities. Kevin's pioneering work at HP to adjust laboratory tests to better replicate field damage issues resulted in smaller packages and more robust products, thus saving millions of dollars in packaging and logistics costs.
* Distribution system assessment: It has been Kevin's experience that large, sophisticated companies simply don't know how well their packaging is doing in distribution. Traveling extensively across the United States, Europe, Asia and India for past employers, Kevin consistently witnessed significant packaging and product failures that were never identified by the field as major issues. Even standing shoulder to shoulder with other degreed packaging engineers, Kevin commonly identified issues not seen by his colleagues.
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