Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 1/8/16  and contains information from public web pages and contributions from the ZoomInfo community.


Phone: (360) ***-****  
Email: k***@***.com
Packnomics LLC
16915 SE Fisher Drive
Vancouver , Washington 98683
United States

Company Description: Packnomics = A packaging consulting firm dedicated to minimizing the overall landed costs of products. An integrated and systematic approach to more intelligent...   more

Employment History

Board Memberships and Affiliations


  • Bachelor of Science degree
    Michigan State University
  • Master of Science degree
    Michigan State University
  • MS degree , Packaging
    Michigan State University
  • BS Degree , Packaging
    Michigan State University
65 Total References
Web References
Bio, 8 Jan 2016 [cached]
Kevin Howard Consultant
Kevin Howard
Since that first job, Kevin has consulted to other high tech companies, two of the largest appliance manufacturers in the world, some of the largest retailers and shippers in the world, a variety of smaller companies (all greater than $500 million sales), and has acted as an expert witness.
Page 1, 1 Mar 2012 [cached]
Kevin Howard Consultant
Kevin Howard is the principal consultant for Packnomics, LLC. Kevin has been a practicing packaging engineer since 1984, after receiving BS and MS degrees in Packaging from Michigan State University and holding internships at IBM, MTS Systems, a research assistantship at the School of Packaging, and teaching Packaging Dynamics for two years during graduate school. When appropriate, Kevin enlists other packaging consultants, test labs, and packaging suppliers to attain the best results in the least amount of time possible. His well documented successes and creative problem solving during 17 years as the senior packaging engineer for Hewlett-Packard's largest product line, inkjet printers, now can be utilized by others interested in exploring opportunities to reduce costs in dramatic ways, oftentimes while simultaneously improving quality.
Kevin Howard also works with lawyers as an expert witness. His background in transport packaging has allowed him to develop a deep understanding of how items should be packaged for different distribution systems, how packaging and products should be tested to help assure damage-free shipping and injury-free use by consumers, and a long history of direct field observations have educated him in how products can be mis-handled.
Kevin is also available for teaching Design for Distribution short courses. Kevin has taught courses at two universities on distribution packaging and testing. A customizable course will be focused on how companies can dramatically reduce costs through better packaging design, smarter product design, more effective testing methods, and developing a more refined process to achieve the lowest possible landed costs for products.
Presentsations and Articles
April 2015: Kevin will be presenting at the ISTA (International Safe Transit Assoc) Transpack Conference. This is the best conference inn the world for distribution packaging and testing. Kevin will talk about Replicating Field Damages in the Laboratory.
January 7, 2015, Industry Week Magazine, "2015 Manufacturing Predictions: 7 Thought Leaders Share Their Predictions," by Patricia Moody, Kevin provides his thoughts on how packaging and design are evolving.
August 2014: Best Practices for Protecting Electro-Mechanical Products, by Kevin Howard, . operates out of Hong Kong and publishes a very informative newsletter about manufacturing in Asia.
2013: Kevin was honored to be requested to write the Professional Perspective column in the February issue of Packaging World magazine: The Value of Being an Un-packaging Engineer can be read on-line at Kevin has helped many companies improve their product fragility and geometry as a way to reduce packaging, shipping costs, and damages. You can search for Kevin Howard to read several other articles relating to Kevin's initiatives on testing, foam tooling, packaging design, and distribution system assessments.
2012 Presentations by Kevin Howard:
EPS Foam Expo, Indianapolis, March 2012. Kevin was asked to present his unique approach to cushion design and testing and show several examples of savings reaching into the millions of dollars by his clients.
ISTA Transport Packaging Forum, April, Orlando, FL: Many companies are finding their largest sales are now in the BRIC countries, and especially China. Agilent Technologies wanted to know if their internal package tests were sufficient for products shipped to China. Kevin spent two weeks, traveling through 4 Provinces while following expensive products, from the time they reached the Shanghai airport, through freight terminals, and right to their point of use. It turns out that ASTM and ISTA standards are NOT sufficient for this environment.
ISTA Webinar, September 12, 2012:Kevin will give a repeat of this presentation on packaging for China in a webinar hosted by ISTA. Please register at
IoPP webinar, September 11, 2012: Kevin will speak on the connection between packaging sustainability and design choices. Kevin's thoughts on this topic were first published by Packaging World Magazine in their February 2012 article "10 Tips for Sustainable Package Design," (search for Kevin Howard's name to find this and other articles in Packaging World).
* Green Packaging, a long time focus of Kevin's! Please see this May 2009 article in Inbound Logistics Magazine, featuring Kevin's thoughts:
*************************************************** The following article was published by ISTA after Kevin left Hewlett-Packard. It provides a synopsis of Kevin's work during his 17 year career there. Please see pages 12-13.
Other presentations made by Kevin Howard include:
But there is room for improvement ..., 14 Aug 2015 [cached]
But there is room for improvement in most cases, says Kevin Howard, founder of Packnomics, a Vancouver, Wash.-based packaging consultancy, who believes that standard design philosophy and test methods drive excess materials in packaging.
"Engineers design packaging to protect the merchandise for an internal lab test that is supposed to represent the hazards of distribution," he explains. "But the tests are excessive, and they don't effectively replicate what occurs during transportation."
At Palo Alto, Calif.-based technology company HP, for example, where Howard formerly worked as a packaging specialist, printers were dropped 26 times in a test lab. If the printer was still viable upon opening, the packaging was approved and sent to production. "These products were clearly overpackaged, taking more drops and from greater heights than would occur in distribution," he says.
"A company can modify a product by as few as three or four millimeters and be able to fit 20 percent more units on a pallet-which can add up to millions of dollars in cost reductions," says Howard.
"There is no good reason to use PVC plastics," says Howard.
Most people incorrectly conclude that paper-based products are always more environmentally friendly than plastic, which is not always true, says Howard. He cites the example of slip-sheets, the pallet-sized sheets used to support unitized loads during shipment. Though many companies have replaced plastic slip-sheets with corrugated paper ones in an attempt to go green, it is not a foolproof switch.
The corrugated or fiber slip-sheets need to be made of 100-percent virgin fiber (as opposed to containing recycled content) and must be laminated together with a non-water-based adhesive in order to withstand transit. "That's why paper slip-sheets cannot be recycled. But plastic slip-sheets are made from recycled content-mostly old milk jugs-and can be recycled again or sold back to plastic slip-sheet manufacturers for reuse," Howard explains.
IMEA Board, 6 Aug 2015 [cached]
Kevin Howard 1615 Filer Ave. E. Twin Falls, ID 83301
Kevin Howard ISTA President 1615 Filer Ave. E. Twin Falls, ID 83301
What Others Say, 8 Jan 2016 [cached]
Kevin Howard Consultant
Kevin came up with a very different design than we had implemented and it resulted in tremendous savings for both shipping and material costs. Beyond that, Kevin discovered our test methods didn't allow us to correctly assess the amount of packaging protection on our products, resulting in excessive materials and size. Kevin saved us a great amount of money."
--Senior Packaging Engineer, Fortune 500 company
"I worked at HP with Kevin for a number of years where we were colleagues. I did not work directly with Kevin but as Finance Manager over Manufacturing and Supply Chain for DeskJet printers I was able to see the contributions that Kevin was making and the savings that were flowing to the bottom line.
When I joined ACCO Brands, I was able to bring in Kevin as a consultant to look at packaging. The brief work that he did resulted in a very well written and impactful report that ended up being circulated amongst the Supply Chain leadership. There were a number of very specific areas that were listed as opportunities and in tandem some very specific recommendations for improvement. It was felt that the modest investment to hire Kevin yielded great returns and there are still plenty of opportunities for Kevin to contribute. I would very highly recommend Kevin to anyone looking for a packaging and distribution expert with a broad experience base across a number of companies."
From 2003 through 2005, Kevin Howard was one of only two packaging engineers at Hewlett-Packard Co. to be declared a Master Engineer. A very small percentage of the 150,000 employees at HP are elevated to this level, recognized as the top rung of the technical ladder for engineers. Kevin's innovative thinking influenced this Fortune 50 company to modify how it went about designing products and packages, how to test these items, how to handle these items in distribution, how to specify packaging materials, and how to achieve the lowest possible landed costs for new products. Follwoing are recommendations from HP Managers...
************************************************************************************************************************************** "Kevin and I worked together closely at HP for over 15 years in a variety of roles. Kevin was clearly the thought leader and the resident expert for packaging and distribution systems for HP's consumer products during that time. He has a combination of solid theoretical understanding, pragmatic approach, and dogged determination to see his efforts succeed that allow him to implement excellent solutions where others cannot. Kevin is one of the best at going from theory to innovation to solid implementation that I have ever worked with. His efforts resulted in many millions of dollars in cost savings for HP and significantly improved product quality. And Kevin is a great guy to work with."
Kevin is considered the foremost HP expert in the areas of packaging design and testing Solid team player ...the packaging industry routinely seek out his input and guidance when faced with a complex packaging problem Kevin demonstrates an exceptional commitment to quality and excellence Kevin is one of the few people at HP who is considered an expert in packaging. He is an asset to the company and proven himself time and time again what value a packaging engineer can be to a company a technical authority on packaging design, product fragility and the distribution environment
Articles about HP projects Kevin was responsible for:
Other People with the name "Howard":
Other ZoomInfo Searches
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.