Washington, D.C. (December 17, 2013) - Kevin Goldman joined APCO Worldwide as a senior director for media relations, Executive Director and Managing Director for New York Nelson Fernandez announced today.
Based in APCO's
New York office, Goldman
will counsel APCO's clients on media relations, corporate communications, crisis management, competitive positioning and business strategy.
has a thorough understanding of the media landscape, and his
insights will help APCO's clients improve the effectiveness of their media relations activities," said Fernandez.
experience with both the business and news sides of media companies is a rare combination that is a welcome addition."
has nearly four decades of experience in both journalism and corporate media relations.
He most recently served as a senior executive for Sucherman Consulting Group and Hiltzik Strategies.
Goldman previously served as the vice president of media relations for both NBC Universal and CNBC.
At NBC Universal
spearheaded the NBCU's
social media strategy to promote all its divisions.
While at CNBC
oversaw all public messaging and press launches of new programs and web properties in addition to competitive positioning and crisis management.
He also served in senior communication positions at Bookspan, a partnership of Time Warner Inc. and Bertelsmann AG; Priceline WebHouse Club, Inc. and the Walker Digital Family of Companies; and Burson-Marsteller.
"I'm delighted to be joining the team at APCO
"The firm's breadth of clients across a multitude of industries and countries is unique, and I look forward to helping APCO's clients achieve their media relations and positioning objectives."
career in journalism, Goldman
covered the media industries as a reporter and columnist for the Wall Street Journal
also wrote for the Philadelphia Inquirer and the New York Times
is the author of Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire published by Simon & Schuster