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Kevin H. Fringer

President and Founder

CFS Sports Group

HQ Phone:  (803) 753-9070

Direct Phone: (803) ***-****direct phone

Email: k***@***.com


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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

CFS Sports Group

1221 Bower Parkway Building 104

Columbia, South Carolina,29212

United States

Company Description

The CFS Sports Group was created specifically to service the financial needs of College Coaches and Administrators. Our mission is to provide value to our clients by delivering Independent and ComprehensiveĀ guidance that travels with them as they move from org... more

Find other employees at this company (3)

Background Information

Employment History

National Director



Collegiate Financial Services

President and Founder


Kent State University

Web References(17 Total References)

Team | College Athletics Financial Planning Firm [cached]

Kevin Fringer
Kevin Fringer President and Founder 803-808-1103 Kevin has over 20 years of experience in both institutional and personal financial consulting. Kevin served as Vice President for two different fortune 100 companies before founding Collegiate Financial Services. evin's industry...

2016 Conference Education Track Sessions - National Agricultural Alumni Development Association (NAADA) [cached]

Kevin Fringer, President and Founder, CFS Sports Group
Fringer will look at the charity/donor/advisor relationship and discuss a variety of methods to create a win-win charitable giving plan.

Home | College Athletics Financial Planning Firm [cached]

Kevin Fringer
President and Founder of Collegiate Financial Services doing business as CFS Sports Group National Director of the IOA Sports Group

PBTools Tip 2 - July 2012 [cached]

Kevin Fringer has always enjoyed working in a target market, to be viewed as a specialist instead of just another financial advisor.
His practice, Collegiate Financial Services (CFS), has always been geared toward individuals working in university-level education, specifically in athletic departments at higher education institutions around the country. Fringer now has unique clients in 30 states at about 80 different universities. Fringer joined the financial services industry in 1993 with American Express Financial Advisors after graduating from Kent State University in Ohio. After his time with American Express, Fringer became a branch manager of approximately 75 AXA advisors in South Carolina. It was in South Carolina that he began to build his own practice and book of business focusing primarily on collegiate athletics. In 2007, he stepped down as branch manager and started CFS. "People like the fact that we specialize in their industry," Fringer said. "We have developed our expertise in their specific area, which gives us a big advantage over other financial advisors. The other big advantage of having such a specific target market is that most of our clients know each other and most of our prospects know our clients." Fringer has embraced the positives of this niche market and has turned them into a successful practice that runs not on traditional referrals, but on what he calls reverse referrals. "We work off of introductions," Fringer said. "We find out which of our current clients may know a prospect that we are targeting, and then ask that current client to introduce us." Fringer said his clients are always willing to help him out, but they aren't typically able to think of people who may need his services when put on the spot. Instead, Fringer and his staff come up with prospects themselves, typically by researching institution employees for those who sound like a good fit based on age demographics and income. He then asks current clients if they would mind sending a note of introduction to the prospect, copying him on the email. "I have never had a client say no," Fringer said. "My clients are always willing, if not excited, to help me. Even after 19 years in the industry, I have never felt comfortable asking people 'Who do you know?' But if you ask a client for an introduction to a specific person, they are more comfortable, you are more comfortable, and most importantly, the prospect is comfortable." Having a target market with a practical referral plan isn't the only thing that makes CFS a success. Fringer said all successful practices must have an organizational structure that compliments each individual member's skills. At CFS, Fringer works with partner Joe Funderburk and assistant Kelly Calamas. Both Joe and I despise paperwork so that's where Kelly comes in. She's the third leg of the stool and delivers on the promises that Joe and I make," Fringer said. Typically, Funderburk works with specific financial plans and products while Fringer creates sales and marketing plans and Calamas facilitates paperwork and other administrative duties. "We probably 'over service' our clients with rigid client reviews and constant communication," Fringer said. "I am fully aware that I will be calling on my clients for introductions to others, and obviously, if they don't feel they are getting the best service available, they won't be willing to do so." Fringer said he has always had an interest in sports, especially college athletics, and said he is blessed to have been able to make his hobby a career. "There are a large number of niche markets available, nationwide and locally," Fringer said. "Art, music, NASCAR, etc. If you can turn your hobby into your business, it won't ever feel like you are working. I love being around and following college athletics, and now I make a living doing what I love." Fringer said he doesn't think everyone needs a niche market, but he notes it makes marketing and other business tactics easier. "Your whole interest and approach becomes more genuine when you focus on a target market," Fringer said. "Also, your clients will appreciate you more for taking the time to learn about them and the things that impact their lives the most." Fringer does admit, though, what makes his niche such a good market is that the people can be difficult to deal with at times. "These are administrators and coaches that are often in pressure cooker situations," Fringer said. "They are balancing big money with the spotlight and pressures and focus of games. Our clients often literally sleep on cots in their offices, working until midnight and back up at 6 a.m. for workouts and scrimmages. Many are miles from the families they are providing for and are constantly moving, which makes them difficult to get ahold of." Fringer said he feels like many financial advisors have tried working with this market in the past and have given up because of these difficulties. He said anyone in this industry needs to have patience, but with his clients, they need to be thick-skinned too. "There is a lot of scheduling and rescheduling, and a lot of hurry up and wait with my client base, which can be disheartening at times, but I have learned it is just a part of the demographic I have chosen to work with," Fringer said. To better serve his clients and manage his practice, Fringer learned he needed to come full circle with his time management. "When I was a new advisor, we were placed on strict schedules," Fringer said. "I've gone back to that. I have forced myself to keep to a schedule so I am more productive. I normally complete prospect calls and emails in the mornings while my clients are typically busy, then I schedule physical and virtual appointments with my clients in the afternoons according to their availability." Fringer said he is certain he wouldn't be where he is today if it weren't for his pursuit of this particular target market. He said having Securities America as his broker-dealer has provided him the wide breadth of products, services and support he needs to meet CFS's slogan of being comprehensive and independent. Currently, Fringer is working with Securities America's Branch Office Development to continue to build his own book of business, and to partner with other Securities America advisors across the country who are interested in the same target market of higher education and collegiate athletics.

Kevin Fringer, Joe Funderburk, Chester Wallace and Zachary Mason.
Kevin Fringer, Joe Funderburk, Chester Wallace, Investment Advisor Representatives. Kevin Fringer Arkansas Insurance Producer License #217482

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