"Mort will be instrumental in helping to bring our affiliates and advertisers what they have been asking for - innovative and unique products, location based digital advertisements and the best possible digital monetization," said Kevin Dorsey, President of Clear Channel National Media Groups.
industry knowledge will be crucial in creating user friendly and effective ad products by utilizing a blend of audience, behavioral, context and location data.
Bringing him onboard further emphasizes Katz 360's dedication to maintaining an industry-leading digital advertising product."
Greenberg served as the Global Head of Advertising Sales for Nokia's Location & Commerce Division where he
focused on leveraging the latest location-based ad targeting technologies across the globe.
Greenberg was responsible for the integration of their NAVTEQ/Traffic.com broadcast and interactive platforms and led the team that supplied the traffic and location content to 800 radio and TV stations and more than 500 online and mobile sites.
most recent project was the launch of the successful global interactive trading desk -- the monetization of Nokia's O&O and third party partner inventory in more than 50 countries.
Prior to Nokia, he led the transformation of NBC Universal's integrated broadcast and digital ad sales for its owned and operated television station groups as the VP of Local Online Sales.