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2016-05-25T00:00:00.000Z

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Kevin Dixon

Director of Innovation

Standard Fiber LLC

Direct Phone: (310) ***-****       

Email: k***@***.com

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Standard Fiber LLC

577 Airport Boulevard Suite 200

Burlingame, California 94010

United States

Company Description

Standard Fiber provides market-leading bedding textiles that offer superior performance at the lowest costs possible. We achieve this by leading the industry in continuously introducing new technologies, designs and innovations to our customers. ... more

Find other employees at this company (47)

Background Information

Employment History

Category Director

Coolcore

SENIOR GLOBAL CATEGORY MANAGER - APPAREL [Easton]

Easton-Bell Sports Inc

Director of Marketing

McDavid Inc

Web References (11 Total References)


While fashion, fit and comfort drive ...

www.teamintelligencemag.com [cached]

While fashion, fit and comfort drive the retail business, performance, fit and durability are critical in the team market, according to Kevin Dixon, director of marketing for McDavid, Woodridge, IL. In response, vendors are moving moisture management into more sport specific garments as well.


Kevin Dixon, director of ...

www.teamintelligencemag.com [cached]

Kevin Dixon, director of marketing, McDavid USA, Woodridge, IL

...
Kevin Dixon: Yes, there is certainly money to be made.
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Dixon: As with most categories, the commodity business is declining or being relegated to the mass merchant channel.Consumers are trading up for quality and performance in all categories.
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Dixon: The general trend toward compression as performance gear brings the natural advancement of an integrated cup.
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Dixon: The cup itself as a sport-specific item is hard to justify because protection, weight and comfort imperatives are similar in each sport.
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Kevin Dixon: In cases where cups are not required by leagues, it is important for us as vendors to continue advancing comfort and weight to help the coach and dealer overcome the objections of the athletes.


Kevin Dixon, director of ...

www.teamintelligencemag.com [cached]

Kevin Dixon, director of marketing, McDavid, Woodridge, IL

...
Kevin Dixon: A decisive 10 for McDavid.
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Dixon: Everything that is important to other products is also important to football.
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Dixon: Football equipment needs to become lighter and more appealing to the player.
...
Dixon: As suppliers, it's our responsibility to make the technology as clear and understood as possible.
...
Dixon: Focus on lighter and faster without sacrificing protective performance.


Kevin Dixon, director of ...

www.teamintelligencemag.com [cached]

Kevin Dixon, director of marketing, McDavid, Woodridge, IL: Yes, they are.

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Dixon: It depends.
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Dixon: The entire focus of equipment is to enable the team to either perform well or protect from injury to assure consistent performance.
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Dixon: All four.
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Dixon: We employ a number of regional representatives that focus on educating the equipment managers and athletic trainers for the teams in their regions.
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Dixon: No.
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Dixon: The support and brace business is growing as the teams and players become more and more aware of the enhanced performance that can arise when braces are used in preventative situations.
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Dixon: Absolutely.
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Dixon: For each athletic season, dealers should thoroughly acquaint themselves with which braces are appropriate to that season's sports.
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Dixon: The brace and support business continues to migrate from a curative product to an injury prevention product.


McDavidUSA.com - MCDAVID INKS EDGERRIN JAMES

www.mcdavidusa.com [cached]

James joins athletes like Dwayne Wade of the Miami Heat, Corey Maggette of the Los Angeles Clippers, and Francesco Toldo of Inter-Milan on our advisory team," said Kevin Dixon, director of marketing for McDavid.

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