Kevin Dixon, director of marketing, McDavid USA, Woodridge, IL
: Yes, there is certainly money to be made.
: As with most categories, the commodity business is declining or being relegated to the mass merchant channel.Consumers are trading up for quality and performance in all categories.
: The general trend toward compression as performance gear brings the natural advancement of an integrated cup.
: The cup itself as a sport-specific item is hard to justify because protection, weight and comfort imperatives are similar in each sport.
: In cases where cups are not required by leagues, it is important for us as vendors to continue advancing comfort and weight to help the coach and dealer overcome the objections of the athletes.