"We've got 2 1/2 million players daily now, and we're adding 42,000 new players a day," said Kevin Aronin, the 45-year-old chairman and founder of PlasmaNet Inc., the New York firm that operates FreeLotto.He
said the corporate name was picked because it stands for the "lifeblood of Internet marketing."
Many of the big-prize games on the Internet are so new, or designed with such long odds, that the operators have not yet had to give away the biggest prizes.But the 7 1/2-month-old FreeLotto--the most popular Internet sweepstakes game, according to PC Data
, or the second most popular, according to Nielsen//NetRatings--has had two $1 million winners, both in November.
said: "There's nothing to lose.It's not gambling.It's free.We tell consumers they're going to have fun and we don't sell the data [collected from occasional questions about their consumer preferences].We don't rent the data.We don't give it away.
"From the time they pick their numbers to the time of the drawing, they're a potential millionaire," Aronin
said."That's the kind of mood we deliver them in to advertisers."
FreeLotto players must click on an ad banner to submit their entries, and some ads can be targeted to players based on their responses to consumer questions on the site.Other sites have similar privacy policies promising to keep players' names confidential. He
informational surveys have shown that the typical FreeLotto player is a good prospect for advertisers--42 years old with a $66,000 median income.
...Aronin started FreeLotto last June 1, charging each advertiser 40 cents whenever a player clicks into the advertiser's Web site.
With $10 million in revenue in the first six months, it is already profitable, he
said that he
owns 60 percent of the privately held firm but that, "God and the SEC willing," PlasmaNet
will make a public stock offering in the not-too-distant future.