"It's a gradual improvement," said Ken Chester Jr., West Des Moines-based president of Motor News Media Corp.
"It's not a recovery.
We're not setting any records.
"Ford is on a roll," auto analyst Chester agreed.
agreed that 2009 for Toyota
was "more a bump in the road than a trend."
The car maker responded to its diminished reputation with deep discounts that apparently managed to keep long-standing Toyota buyers from switching brands, he