But these oysters also possess a taste quite different to those from elsewhere, such as Whitstable in Kent
, being described as having a succulent, firm texture, fleshy, but not fat -- almost meaty.
...But Ken Sutherland, md of The Orkney Herring Company, thinks consumers probably are aware of environmental concerns, it's just they choose to ignore them.
...Ken Sutherland of The Orkney Herring Company also believes that producers have to make shellfish easy to eat and prepare.
"Britain's the opposite to the rest of Europe in that respect," he
says."On the continent they like to break things open and get stuck into a table full of shellfish."
Convenience was a key driver behind the development of Orkney Herring's Crayfish Tails in a Moroccan Sauce.The product, which scooped gold in the seafood category at this year's Great Taste Awards, is based on Ras el Hanout, a traditional Moroccan spice mix containing lavender and paprika.It is available in retail packs of 180g and can be warmed and eaten with couscous or rice."Anything to do with crayfish will sell," says Sutherland