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This profile was last updated on 4/15/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Ken Pendery

Wrong Ken Pendery?

President and Chief Executive Off...

First Watch Restaurants , Inc.
Local Address: Bradenton, Florida, United States
First Watch
8027 Cooper Creek Blvd. #103
University Park , Florida 34201
United States

Company Description: First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 "Best Breakfast" and "Best Brunch" accolades,...   more

Employment History

Board Memberships and Affiliations


  • Finance
    University of Indiana
  • Indiana University
166 Total References
Web References
"It's humbling that our guests ..., 15 April 2015 [cached]
"It's humbling that our guests consistently show so much loyalty and love for everything First Watch has to offer, and that's definitely reflected in this award," said Ken Pendery, president and CEO of First Watch.
Habitat for Humanity Sarasota | Board of DirectorsHabitat for Humanity Sarasota, 10 Mar 2015 [cached]
Ken Pendery
Ken Pendery
Mr. Pendery is CEO of First Watch Restaurants. In addition to Florida,...
Chair: Kenneth Pendery
Habitat Welcomes Ken Pendery! - Habitat for Humanity Sarasota, 10 Mar 2015 [cached]
Habitat Welcomes Ken Pendery! Habitat Welcomes Ken Pendery!
Ken Pendery is the new board chair for Habitat for Humanity Sarasota Inc. Mr. Pendery succeeds Graeme Malloch.
Mr. Pendery is CEO of First Watch Restaurants.
Habitat Sarasota looks forward to working with Mr. Pendery as the agency fulfills its goal of providing affordable housing for low income families in Sarasota.
"The lucky part about Bread & ..., 10 Dec 2014 [cached]
"The lucky part about Bread & Company is it has a different service model," First Watch CEO Ken Pendery said.
For now, Pendery said the two-unit brand would operate under the Bread & Company brand as a traditional fast-casual concept.
"The great part about being able to pick up a brand that's been successful with a service model or a specific menu item or a beverage program is we're looking for something we can learn from," he said.
Pendery said the company expects to complete the year with 10 new units, and expects to add 15 locations next year.
"It's been a busy couple of years," Pendery said. "But when you're growing, it's always more fun. They're nice problems to have."
The previous acquisitions, however, were of full-service concepts similar to First Watch. The Good Egg locations remain under that brand, and will likely remain so, Pendery said.
The company is launching a new "Urban Farm" reimaging in its system, and The Good Egg will have the same remodel, but with a different brand name. "It has the history of a 30-year-old company," Pendery said. "We don't want to shock the customer with a rebrand."
Pendery acknowledged that the primary goal of buying Bread & Company was to get its real estate. The chain was founded in 1992 as an artisan bakery serving breads, rolls, pastries and coffee, and had just 15 seats. In 1995, the chain expanded to include salads and sandwiches. It built a following and had as many as four locations.
Recently, the brand "just lost a little luster," Pendery said, but still had loyal core customers. The company had two remaining locations in good sites. "We were really after that location," he said. "In some instances, some acquisitions are as much real estate driven and location driven as for the brand itself."
The company is reconstructing one of the two locations and plans to keep the brand intact, at least for now. "We have the option to rebrand," Pendery said. "We're in no rush to rebrand until we get close to the customer. We're not afraid to operate a different brand. It's possible it will become a First Watch, if not likely."
While the brand has a different service model, that model "is not hard," Pendery said. But the brand serves food similar to First Watch, only in a fast-casual format, like breakfast omelets and waffles. "They do things we do," Pendery said. "We think we can work with that breakfast component in fast casual and pick up elements we could use in some parts with First Watch going forward."
This doesn't appear to be First Watch's last acquisition. Pendery said this week that the company could continue to make acquisitions if and when opportunities come available.
"We'll have organic growth and franchise growth and the occasional acquisition," he said.
"This acquisition significantly ..., 31 Jan 2014 [cached]
"This acquisition significantly accelerates our growth in a very desirable market and strengthens our scope and reach in the Southwest," said First Watch president and chief executive Ken Pendery.
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