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Wrong Kenneth Pendery?

Mr. Kenneth Pendery L. Jr.

Chief Executive Officer

First Watch

Direct Phone: (602) ***-****       

Email: k***@***.com

First Watch

8027 Cooper Creek Blvd. #103

University Park, Florida 34201

United States

Company Description

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 "Best Breakfast" and "Best Brunch" accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and... more

Find other employees at this company (330)

Background Information

Employment History


Ker Inc

President and Chief Executive Officer

Creative Recycling Systems Inc


Board Member


Indiana University

University of Indiana

Indiana University

Indiana University

Web References (179 Total References)

"We chose to partner with Cincinnati ...

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"We chose to partner with Cincinnati Children's for a number of reasons, but most importantly, their dedication to the care, treatment and education of the families in my hometown of Cincinnati really resonated with our team here," said Ken Pendery, CEO of First Watch.

Cincinnati, OH (RestaurantNews.com) First ...

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Cincinnati, OH (RestaurantNews.com) First Watch CEO Ken Pendery will be celebrating First Watch's 12th Cincinnati-area restaurant opening in his hometown on Monday, April 11. The award-winning breakfast, brunch and lunch concept will open the doors to its newest location in the Northgate Mall on Monday, 25 years after First Watch made its Cincinnati debut. The new restaurant is located at 9721 Colerain Ave. and will employ about 25 people.

Pendery is no stranger to the Queen City. The CEO was born and raised in Fort Thomas, Ky., just five miles from the heart of the booming city where he still owns breakfast, brunch and lunch restaurant The National Exemplar and event venue The Phoenix.
said Ken Pendery.

"If you would have told me ...

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"If you would have told me 30 years ago, when we opened our first restaurant in Florida, that we would one day open our 50th in this great state, I would have probably laughed," said Ken Pendery, CEO of First Watch.

Freeman Spogli & Co.

www.freemanspogli.com [cached]

"This acquisition significantly accelerates our growth in a very desirable market and strengthens our scope and reach in the Southwest," said Ken Pendery, president and CEO of First Watch Restaurants, Inc.

Patrice & Associates ยป Blog Archive First Watch Acquires Bread & Company - Patrice & Associates

www.patriceandassociates.com [cached]

"The lucky part about Bread & Company is it has a different service model," First Watch CEO Ken Pendery said.

For now, Pendery said the two-unit brand would operate under the Bread & Company brand as a traditional fast-casual concept.
"The great part about being able to pick up a brand that's been successful with a service model or a specific menu item or a beverage program is we're looking for something we can learn from," he said.
Pendery said the company expects to complete the year with 10 new units, and expects to add 15 locations next year.
"It's been a busy couple of years," Pendery said. "But when you're growing, it's always more fun. They're nice problems to have."
The previous acquisitions, however, were of full-service concepts similar to First Watch. The Good Egg locations remain under that brand, and will likely remain so, Pendery said.
The company is launching a new "Urban Farm" reimaging in its system, and The Good Egg will have the same remodel, but with a different brand name. "It has the history of a 30-year-old company," Pendery said. "We don't want to shock the customer with a rebrand."
Pendery acknowledged that the primary goal of buying Bread & Company was to get its real estate. The chain was founded in 1992 as an artisan bakery serving breads, rolls, pastries and coffee, and had just 15 seats. In 1995, the chain expanded to include salads and sandwiches. It built a following and had as many as four locations.
Recently, the brand "just lost a little luster," Pendery said, but still had loyal core customers. The company had two remaining locations in good sites. "We were really after that location," he said. "In some instances, some acquisitions are as much real estate driven and location driven as for the brand itself."
The company is reconstructing one of the two locations and plans to keep the brand intact, at least for now. "We have the option to rebrand," Pendery said. "We're in no rush to rebrand until we get close to the customer. We're not afraid to operate a different brand. It's possible it will become a First Watch, if not likely."
While the brand has a different service model, that model "is not hard," Pendery said. But the brand serves food similar to First Watch, only in a fast-casual format, like breakfast omelets and waffles. "They do things we do," Pendery said. "We think we can work with that breakfast component in fast casual and pick up elements we could use in some parts with First Watch going forward."
This doesn't appear to be First Watch's last acquisition. Pendery said this week that the company could continue to make acquisitions if and when opportunities come available.
"We'll have organic growth and franchise growth and the occasional acquisition," he said.

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