The Boeing Company
appointed Ken Morton
to a new Sydney-based job as Director of Communications Australia/New Zealand, in 2000.
The appointment, one of a number in key international markets, was designed to support global repositioning of both customer and public images of The Boeing Company
Morton now leads Boeing's Asia-Pacific communications team based in China, Japan, Korea, Singapore, India and Australia.
is responsible for all external Boeing communications including media relations, public relations and advertising.
A former senior public affairs executive with British Airways
and Air New Zealand, Morton
returned to Sydney to set up an aviation/travel PR consultancy which represented Boeing, Cathay Pacific, General Electric Aircraft Engines, Ansett Worldwide and other leading companies.
30 years in journalism and aviation public relations covers work in Australia, South Africa, Britain and New Zealand.
He was an aviation specialist for several morning dailies before joining British Airways in Sydney in 1977.
Ten years later, he was transferred to the airline's London head office to manage international PR activity and this led to an appointment to head Air New Zealand public affairs in Auckland.
returned to Sydney in 1989 to establish a corporate communications company serving clients in aerospace, technology and travel.
In 1992, he was voted Communicator of the Year by the Australian Society of Travel Writers and is also a life member of the society.