Not Ken Michaels, the host of Burbank-based KZLA-FM radio show "Mortgage Makeovers."Michaels
, also the president of Valencia-based First Nationwide Lending of America
, has presided over the continual growth of his
program, as his
show has expanded nationwide.
"It bothered me when people had bad credit and were turned down by a bank for a loan.Bad credit isn't a disease and it embarrasses people.People just need a little help.When people are chatting at the water cooler, no one talks about bad credit.It's a taboo and it shouldn't be," Michaels
said."I'm trying to educate them and help them to get a great loan, whether it s a re-financing or to pay their bills off or to buy a home."
The program airs live twice every Sunday, with the first show hitting the airwaves from 5:30 a.m.-6:30 a.m., while the second show runs from 7 a.m.-8 a.m.The first show airs locally on KZLA, while the second program plays nationally.Mortgage Makeovers' format is simple: viewers call in with their problems and Michaels
advises them on the proper way to get a loan at a reasonable rate.
"I've been in this business for 20 years.Owning a home is an American dream.If you own one you don't want to lose it.If you don't own one, you want one.People get into trouble for a variety of reasons," Michaels
said."Things happen in people's lives that create bad credit, but these are good people and it keeps me motivated to help as many people with bad credit as I possibly can.You don't judge someone by their credit report.I don't think that's fair."Like an infomercial, Michaels pays for the air-time, but R.J. Curtis, KZLA's program director, feels that Michaels' program strikes a chord with the country station's listeners.
I like how [Michaels] is really topical and informational.He
is not afraid of passing along information that steers listeners away from doing business with him.He
preaches the gospel of the benefits he
can provide and the services available."
Michaels' loan institution, First Nationwide, is currently licensed in 15 states and currently is in plans to become licensed in 18 more.Despite debuting in the early part of last year, Michaels
has rapidly expanded the show's markets.