As JPMorgan analyst Ken Goldman pointed out in a recent note, the first two words of Tyson's presentation at the consumer group event were "different company.
remains firmly (and understandably) committed to convincing investors that it is a different company than it used to be," Goldman
"The primary reason for the difference continues to be Tyson's emphasis -- both in reality and perception -- on branded food rather than commodity protein.
One difference between branded food and commodity meat items is that the former carries higher prices and margins, Goldman
Tyson's Core 9 brands carry "an 11% average premium over the category average.
also spent a lot of time talking about revenue growth during the consumer group event.
That stood in contrast to other food companies, such as General Mills[ticker symb=GIS] and Nabisco parent Mondelez International[ticker symb=MDLZ], which mainly focused on cost-cutting.
"These companies spent much, maybe most, of their time today talking about costs, whereas the opposite was true for Tyson
"We would not be surprised if before the fiscal year ended, Tyson
raised its long-term chicken margin to maybe 8% to 10% from 7% to 9% currently," Goldman