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Wrong Ken Bott?

Ken Bott

Director, Enterprise Marketing - Commerce Programs and Partnerships

Darden Restaurants , Inc.

HQ Phone:  (407) 245-4000

Direct Phone: (407) ***-****direct phone

Email: k***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Darden Restaurants , Inc.

1000 Darden Center Drive

Orlando, Florida,32837

United States

Company Description

Darden Restaurants, Inc., (NYSE: DRI), owns and operates more than 1,500 restaurants that generate $7.0 billion in annual sales. Headquartered in Orlando, Fla., and employing more than 150,000 people, Darden is recognized for a culture that rewards caring for ...more

Background Information

Employment History

Position In Marketing

Outback Steakhouse Inc


Director of Global Consumer Marketing

InterContinental Hotels Group PLC


Manager, Consumer Marketing

Continental Airlines Inc


ECommerce Senior Analyst

US Airways Inc


Director

IHG


Senior Director, Direct To Consumer Marketing

Bloomin' Brands, Inc.


Web References(48 Total References)


www.money2020.com

Ken Bott
Ken Bott Director, Interactive Ecosystems, Darden Restaurants


www.money2020.com

Ken Bott
Director, Interactive Ecosystems, Darden Restaurants Ken Bott, Director of Interactive Ecosystems for Darden Restaurants, Inc., has always had his hands in the payment space throughout his years of working in the travel/hospitality vertical. He got his start with the world's first credit card, UATP, and ever since has been on the marketing forefront of focusing on commerce programs and partnerships that amplify digital brand experiences in a guest-centric way. His experience along the way in the airline, hotel and restaurant industries provide a well-rounded perspective of how payments shape marketing initiatives and overall customer experience. Ken Bott


www.thecrmc.com

Ken will then present a Darden Restaurants/Shell example of coalition loyalty at work.
Supported by known consumer behaviors, enticing rewards and frequent opportunities toearn and redeem from a coalition of partners and brands, learn why coalition loyalty finally has a sound footing in the U.S. marketplace, and its time is now. Ken Bott Director, Commerce Program and Partnerships


alltop.com [cached]

Outback Steakhouse Senior Director of Direct Consumer Marketing Ken Bott says the golden rule applies to social media marketing - and following that rule is what turns superfans into advocates for your stuff.
By making every personal interaction count, Bott and Direct to Consumer Marketing Manager Dan Holm created deeper, more authentic relationships with fans. In their presentation at SocialMedia.org's BlogWell conference in New York City, Bott and Holm...


www.responsemagazine.com

"The challenge with any loyalty program is marketing the intangible," says Ken Bott, Atlanta-based director of global consumer marketing and CRM at InterContinental Hotels Group (IHG).
Bott is in charge of customer communication plans and lifecycle marketing that touch customers in all regions where the brand exists - 4,000 properties in 100 countries. This includes creating large-scale ad campaigns from IHG's corporate side and working with regional members of the marketing team to create local campaigns. IHG's global consumer marketing team is, from left to right, in the back row: Ryan Sagan, Cassandra Jeyaram, Ken Bott, Erin Hake, Joseph Wanandi; front row: Jennifer Crews, Sarah LaCourse, Laura Ellis, Jai Williams. Not pictured are Kevin Hickey and Tammy Gingrich. IHG's global consumer marketing team is, from left to right, in the back row: Ryan Sagan, Cassandra Jeyaram, Ken Bott, Erin Hake, Joseph Wanandi; front row: Jennifer Crews, Sarah LaCourse, Laura Ellis, Jai Williams. Bott is no stranger to customer loyalty programs and has worked in the travel and hospitality industries since the mid-1980s. Before he joined the IHG team four-and-a-half years ago, Bott worked for both U.S. Airways and Continental Airlines on their customer loyalty programs. Bott admits that he is savvy enough to realize that some airline and IHG loyalty members travel more than him, and so they are valuable when it comes to creating marketing. "We have a variety of ways we talk with our customers. Some get E-mails, videos, postcards, text messaging - it's based on how they consume media," he says. Coming from the airlines, Bott had to transition from working at companies focused domestically to one with a global outlook. In other words, much of IHG's customer base lives in other countries, while with the airlines, consumers were more often Americans leaving the United States on travel. IHG looks to its travel savvy online social community members to create incentives for other Priority Club members. IHG looks to its travel savvy online social community members to create incentives for other Priority Club members. "This was a great step forward for me in learning the nuances and accelerating my marketing skills," says Bott. He had to learn privacy laws, mailing hurdles and standards, and other rulings that make marketing in other regions of the world unique.


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