Kelly StaleyDirector of Corporate Sales ServicesAnschutz Entertainment Group (AEG)
For Kelly Staley
, sports is life.Or, as she
puts it, a lifestyle.
Ever since she
was a young girl, there's always been a game, always an activity.
"I have been a sports fan and participant for as long as I can remember," Staley
love for sports has acted as a fuel, a desire if you will, to get herself into the business.
"I was realistic that my tennis career was not going to go beyond college unless I wanted to become a teaching pro with the USPTA.Therefore, sports seemed like the perfect fit.A place I would feel comfortable, in my element so to speak.I am a very competitive person by nature, so the passionate aspect of the sports industry was very appealing to me.
background and work history "is all sports industry related thus far," she
did pursue other interests at Tulsa. "I graduated from the University of Tulsa with an Organizational Communication degree with a heavy emphasis on English," she says.
Okay, stop for a second.Org Comm?
"Org Comm is one of those nebulous degrees that your college counselor never tells you what to use it for post-graduation," Staley
says."I suppose I could have gone into consulting to help companies develop business and communication plans.That definitely did not sound as fun as being a part of the ground level staff launching an NHL franchise in the desert."
So we rejoin Staley
after the spring break interview.She's
obviously done well.She's
gone back to Phoenix, and now it's time to perform.
"I had my second interview with Mike Blake, the Phoenix Coyotes
VP of marketing the week I returned from college," she
would call me in a few weeks to give me an update on the position.Apparently they were desperate to get someone into place, as I received a call two days later asking if I could start Monday."
Sounds like Staley is being modest.Perhaps the Coyotes realized they had a quality individual on their hands and didn't want to let her
get away.But still, Staley
says it was great timing.
"It was a break, a big time break," she
says."I am very honest when telling people about my start in the industry ... According to Staley
, it's what you do after the break.
..."Shawn has since become the chief marketing officer of Anschutz Entertainment Group," Staley says.