Kelly Holland, president of Penthouse Studios, said she and her team have been researching 3D technology for the past two years, meeting with major players in Silicon Valley and talking to various technology providers about all aspects of the 3D experience.
revealed that Penthouse
switched to shooting all its content in 3D in August, and has already completed 10 full 3D movies and 95 internet scenes for Penthouse.com
And in March, the company is preparing for another milestone — the launch of the first Penthouse 3D cable channel in the U.S. “It’s very cool that Penthouse is stepping up to the plate and really taking advantage of the new technology.
It’s groundbreaking,” Holland
said Thursday during a media conference in which she
announced the company’s 3D initiatives.
Both Levine and Holland
said today’s porn viewer is more savvy and intelligent than ever with what they want to watch and how.
“They’re granular with what they look at,” Holland
“They know exactly what they want.
We’ve had to adopt this sensibility.” With that, Holland
noted there are numerous intricacies with shooting 3D; every shot is different and it’s important to not compromise the heat of a scene.
“We don’t want to let technology get in the way of the experience.
You still have to shoot a XXX or softcore movie and give viewers the traditional user experience they’ve come to know.
Movies cannot be dictated by technology,” she
“We make conscious choices about how 3D to make it.” Levine and Holland
go back almost 20 years, so their latest collaboration was a natural.
“In the next 30 days you’re going to see a newer, crisper, cleaner look to the box covers with more detailed photos on the back showing who’s doing what to who with more hardcore pictures,” Holland