In a hilltop home in an affluent corner of the Valley, Kelly Holland, the 47-year-old head of production for Penthouse Media Group, stands behind a camera monitor.
"Beautiful, baby girl, it looks gorgeous," Holland
encourages, as she
watches on the monitor 10 feet away.Sitting beside her
, a beefy lighting guy stares blankly out the window at the dirty swimming pool.
As the scene wraps up, Holland
asks the actress to leave the frame.When Lilly stumbles, tripping over her towering plastic stilettos, Holland
sweetly reassures her.
plan for the day is to shoot two features, each cut in a hardcore and softcore edition, plus softcore and topless content for the Web and on-demand cable.
, a veteran in the growing ranks of female directors, believes women-and the men who want to watch with them-are customers she
won't lose to online viewing."Women are more reliable, they are more loyal, and they spend more money," she
says."For women, you have to make sure the girls have great manicures, great pedicures, and great lingerie-put them in La Perla or Agent Provocateur-and you can serve up some pretty explicit material."Holland
cites HBO's new sexually explicit miniseries Tell Me You Love Me as evidence of just how mainstream pornography has become.