Beedie School of Business > Beedie Newsroom > Netflix CMO Kelly Bennett on revolutionizing the entertainment industry
Netflix CMO Kelly Bennett on revolutionizing the entertainment industry
Daniel Shapiro (right), Dean of the Beedie School of Business interviewed Kelly Bennett, Chief Marketing Officer of Netflix, in front of a live audience at the latest Beedie BBA Tune-up and Reunion.
Kelly Bennett, BBA alumnus, and Chief Marketing Officer at Netflix, detailed the company's remarkable success story - and his own - in a special interview with Daniel Shapiro, Dean of the Beedie School of Business, in front of a live audience of students and alumni at the latest BBA Tune-up and Reunion.
Asked what his
role as CMO entails, Bennett
explained that he
supervises a team of marketing staff based in California.
Finding the Canadian job market frustratingly difficult to break into after graduation, Bennett
moved to London, where he
found employment in an advertising agency.
It proved to be the stepping-stone into the entertainment industry, as his work with DVDs - at the time a new technology - and a passion for digital media resulted in an opportunity to work for entertainment studio Warner Bros.
He subsequently rose through the ranks to Vice President of Interactive Worldwide Marketing, before landing his current role at Netflix in 2012.
head office is based in the Silicon Valley, and Bennett
admits that the unique work culture of the area has helped shape the company's own corporate culture.
Throughout the interview, Bennett
fielded questions from the audience, touching upon subjects such as whether Netflix
might lose their market share to competitors imitating their model; what he
learned from his
biggest failure; the process of creating a major marketing campaign; and Netflix's
plans for expansion into other territories.
Shapiro wrapped up the interview with a popular question for Canadian Netflix subscribers - whether Bennett
subscribed to the commonly held belief that the company's Canadian content is not as rich as in the US.
"I hear that a lot, but it is my belief that the library in Canada is in some respects better - it is more current, although it is smaller," Bennett
"We run the company at a small profit and reinvest the money we make into new technology and new content.
As our business grows, the library will continue to get better."
To view photos of the event, visit the Beedie School of Business Flickr page.
Tags: advertising, Alumni, Beedie School of Business, Chief Marketing Officer, CMO, corporate culture, Daniel Shapiro, disruptive technology, Facebook, House of Cards, Kelly Bennett, Marketing, Netflix, Reed Hastings, reunion, Segal Graduate School, sfu, Sheryl Sandberg, Silicon Valley, Simon Fraser University, tune-up, Warner Bros