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This profile was last updated on 3/12/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Kelly Bennett

Wrong Kelly Bennett?
Phone: (408) ***-****  HQ Phone
Netflix , Inc.
100 Winchester Circle
Los Gatos, California 95032
United States

Company Description: Netflix, Inc. is an online movie rental subscription service in the United States, providing approximately 7.5 million subscribers access to approximately 90,000...   more
Background

Employment History

  • Vice President Interactive, World Wide Marketing
    Warner Bros.
  • Portfolio Marketing Leader, Cereal Herbicides
    Dow
  • Portfolio Manager
    Dow
  • Executive Positions
    Dow
  • Partner
    Cimex Media

Education

  • Simon Fraser University
37 Total References
Web References
...
www.sec.gov, 4 June 2014 [cached]
0001555910 Bennett Kelly 100 WINCHESTER CIRCLE LOS GATOS CA 95032 0 1 0 0 Chief Marketing Officer
Kelly ...
www.sec.gov, 28 April 2014 [cached]
Kelly Bennett
...
Kelly Bennett has served as the Company’s Chief Marketing Officer since 2012 after nearly a decade at Warner Bros. where he was most recently Vice President Interactive, World Wide Marketing with the pictures group, leading international online campaigns for Warner Bros. movies. Before that Mr. Bennett ran digital marketing for Warner Bros. Pictures in Europe, the Middle East and Africa and worked in promotion and business development at the company. He previously held executive positions at Dow Jones International and Ignition Media as well as being a partner in online marketing agency Cimex Media. Mr. Bennett is a graduate of Simon Fraser University.
Netflix named former ...
www.vell.com, 25 Jan 2014 [cached]
Netflix named former Warner Bros. executive Kelly Bennett as its CMO, six months after it lost its last longtime marketing head Leslie Kilgore.
...
Bennett, Netflix's new CMO, comes to the company after nearly a decade at Warner Bros. Working at the pictures group, he was VP of Interactive, Worldwide Marketing, where he led international online campaigns for Warner Bros. movies. Prior to that, he ran digital marketing for the studio in Europe, the Middle East and Africa.
Beedie School of Business > ...
beedie.sfu.ca, 17 Feb 2014 [cached]
Beedie School of Business > Beedie Newsroom > Netflix CMO Kelly Bennett on revolutionizing the entertainment industry
Kelly Bennett
...
Netflix CMO Kelly Bennett on revolutionizing the entertainment industry
Daniel Shapiro (right), Dean of the Beedie School of Business interviewed Kelly Bennett, Chief Marketing Officer of Netflix, in front of a live audience at the latest Beedie BBA Tune-up and Reunion.
...
Kelly Bennett, BBA alumnus, and Chief Marketing Officer at Netflix, detailed the company's remarkable success story - and his own - in a special interview with Daniel Shapiro, Dean of the Beedie School of Business, in front of a live audience of students and alumni at the latest BBA Tune-up and Reunion.
...
Asked what his role as CMO entails, Bennett explained that he supervises a team of marketing staff based in California.
...
Finding the Canadian job market frustratingly difficult to break into after graduation, Bennett moved to London, where he found employment in an advertising agency. It proved to be the stepping-stone into the entertainment industry, as his work with DVDs - at the time a new technology - and a passion for digital media resulted in an opportunity to work for entertainment studio Warner Bros. He subsequently rose through the ranks to Vice President of Interactive Worldwide Marketing, before landing his current role at Netflix in 2012.
Netflix's head office is based in the Silicon Valley, and Bennett admits that the unique work culture of the area has helped shape the company's own corporate culture.
...
Throughout the interview, Bennett fielded questions from the audience, touching upon subjects such as whether Netflix might lose their market share to competitors imitating their model; what he learned from his biggest failure; the process of creating a major marketing campaign; and Netflix's plans for expansion into other territories.
Shapiro wrapped up the interview with a popular question for Canadian Netflix subscribers - whether Bennett subscribed to the commonly held belief that the company's Canadian content is not as rich as in the US.
...
"I hear that a lot, but it is my belief that the library in Canada is in some respects better - it is more current, although it is smaller," Bennett said. "We run the company at a small profit and reinvest the money we make into new technology and new content. As our business grows, the library will continue to get better."
To view photos of the event, visit the Beedie School of Business Flickr page.
Tags: advertising, Alumni, Beedie School of Business, Chief Marketing Officer, CMO, corporate culture, Daniel Shapiro, disruptive technology, Facebook, House of Cards, Kelly Bennett, Marketing, Netflix, Reed Hastings, reunion, Segal Graduate School, sfu, Sheryl Sandberg, Silicon Valley, Simon Fraser University, tune-up, Warner Bros
Beedie Newsroom » Beedie School of Business News
beedie.sfu.ca, 23 April 2014 [cached]
Kelly Bennett
Daniel Shapiro (right), Dean of the Beedie School of Business interviewed Kelly Bennett, Chief Marketing Officer of Netflix, in front of a live audience at the latest Beedie BBA Tune-up and Reunion.
...
Kelly Bennett, BBA alumnus, and Chief Marketing Officer at Netflix, detailed the company’s remarkable success story â€" and his own â€" in a special interview with Daniel Shapiro, Dean of the Beedie School of Business, in front of a live audience of students and alumni at the latest BBA Tune-up and Reunion.
...
Finding the Canadian job market frustratingly difficult to break into after graduation, Bennett moved to London, where he found employment in an advertising agency. It proved to be the stepping-stone into the entertainment industry, as his work with DVDs â€" at the time a new technology â€" and a passion for digital media resulted in an opportunity to work for entertainment studio Warner Bros. He subsequently rose through the ranks to Vice President of Interactive Worldwide Marketing, before landing his current role at Netflix in 2012.
Netflix’s head office is based in the Silicon Valley, and Bennett admits that the unique work culture of the area has helped shape the company’s own corporate culture.
...
Described by some as a disruptive technology â€" an innovation that creates a new market, disrupting an established one in the process â€" Shapiro inquired whether Bennett agreed with this definition, or whether he viewed Netflix as providing an established service in a different context.
“Consumers want to be able to watch an entire series of House of Cards in one night,†he responded. “Linear TV is not an ideal experience for consumers â€" our strategy in the industry is to provide a replacement for this model with one where they control the experience.â€
Throughout the interview, Bennett fielded questions from the audience, touching upon subjects such as whether Netflix might lose their market share to competitors imitating their model; what he learned from his biggest failure; the process of creating a major marketing campaign; and Netflix’s plans for expansion into other territories.
Shapiro wrapped up the interview with a popular question for Canadian Netflix subscribers â€" whether Bennett subscribed to the commonly held belief that the company’s Canadian content is not as rich as in the US.
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