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Wrong Keith Teichmann?

Keith - ITT ICS Cannon VEAM BIW Teichmann

Director of Innovative Networks and Marketing

Xylem Inc

HQ Phone:  (914) 323-5700

Direct Phone: (978) ***-****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Xylem Inc

1 International Drive

Port Chester, New York,10573

United States

Company Description

Xylem (XYL) is a leading global water technology provider, enabling customers to transport, treat, test and efficiently use water in public utility, residential and commercial building services, industrial and agricultural settings. The company does business i... more

Find other employees at this company (6,007)

Background Information

Employment History

Chief Technology Officer

Delta Energy & Communications, LLC


Director of Marketing

ITT Corporation


Web References(157 Total References)


Saajhi pump brings new power to small-scale farming - Impeller

impeller.xyleminc.com [cached]

It has been about 3.5 years since Keith Teichmann, Xylem's Director of Innovative Networks and Marketing, and his team were first tasked with identifying and creating the right pumping product to market to farmers in the developing world while also building a sustainable business model at the base of the economic pyramid.
Hundreds of interviews in rural farming communities in India, Africa, Pan-Asia and South America, along with intensive field testing and lab work resulted in the Saajhi Stepping Pump, a human-powered treadle pump that is far better than any available equivalent. "It's no contest," says Teichmann. The biggest technological shift that sets it apart from previous treadle pumps, according to Teichmann, is that it uses neoprene-based diaphragms for its pumping chambers rather than the traditional leaky pistons. "It's a closed chamber, like the human heart. Just as the human heart is the most efficient way of pumping blood in the human body, the diaphragm is the most efficient way of pumping water in a treadle product," he says. The reasons for delving into these tricky waters are simple, according to Teichmann: there is no competition and the potential is enormous. No straightforward business strategy for the market yet exists, however. Xylem's approach is a combination of commercial channels using carefully vetted local distribution and service partners, and cooperation with international organizations, governments and NGOs that provide subsidy programs or other ways to make the product available in particularly impoverished areas. "To be taken seriously by those organizations, we have to establish credibility not only with the business model development, but in the product execution," Teichmann says. "The first thing a farmer looks at is quality, because spending money on a cheap product that breaks puts a tremendous economic burden on their ability to support their family," says Teichmann. We are building a unique and sizeable base of customers who will grow in our products, either through moving via urbanization or expansion of their farms in rural communities," says Teichmann.


unitedstates.xylemappliedwater.com

"At Xylem, we strive to combine innovative technology with unique business models to solve compelling, global water issues," said Keith Teichmann, director of innovative networks and marketing, Xylem.


unitedstates.xylemappliedwater.com

"Using the Saajhi Stepping Pump enables smallholder farmers to increase their crop yields and generate income for their families," said Keith Teichmann, director of innovative networks and marketing, Xylem.


philippines.xylem.com

"This award is a testament to our revolutionary vision for the EOL business and the work our team is doing every day on the ground and in rural communities," said Keith Teichmann, director of innovative networks and marketing, Xylem.


www.csmonitor.com

"Many of us in the water business - Xylem and its peers - are engaging in a lot of the same strategies: premium products in premium markets," said Keith Teichmann, vice president and director of innovative networks and marketing at Xylem in an interview with Global Envision.
But during a brainstorming session, Teichmann says, the water technology giant recognized a huge missed business opportunity. "Senior level strategic people ... looked at each other and said, 'What if we did something really different, something really wacky? What if we upend that traditional model and go for the base of the [economic] pyramid? Take our 100-plus years of technology and repurpose it into something that works in solving issues there.' " So Xylem developed the Essence of Life program to focus on the water needs of the 1.5 billion smallholder farmers who live on less than $2.50 per day, said Teichmann. Teichmann answered by sharing what he learned during an interview in Nairobi with a World Bank consultant. "He said, 'I see a lot of people come, and I've seen a lot of people go,'" recalled Teichmann. "'They don't come here with the idea of setting up a business model and, as a consequence, they fail very quickly. And in their failing, they do as much a disservice as people who never came.'" Without a sustainable business plan, efforts to help the poor can burn out. Although the profit margin on Essence of Life products is smaller than other products, Teichmann said it's vital. "Do we make the same amount of money that we make on very high end products? No," he said. In projecting profit, Teichmann said businesses must evaluate what will sustain the product strategy while keeping in mind that the target market is at a very low socioeconomic level. Thinking creatively about product design, manufacturing, and distribution has helped Xylem find that balance. "Xylem knows how to manufacture products, especially water-technology products," Teichmann said. "When we did the Saajhi design, we minimized the number of components and concentrated on the serviceability of the products, removing those that would wear or potentially fail in the field." Xylem cuts production costs by partnering with nonprofit organizations and government agencies to distribute the pumps - groups that know these rural communities well. "We utilize their intimate understanding of conducting transactions and relationships in rural communities," Teichmann said. "They become a part of our logistical channels to not only bring the product in, but to service the product as well." That service component is crucial, Teichmann said. If farmers can't get repairs or replacement parts, even the most innovative and necessary product becomes useless. RECOMMENDED: What kind of giver are you? Take the quiz "The countryside, in some cases, is littered with the corpses of failed products," Teichmann said. "We see competitive products rusting in fields because there was no proactive service proposition, and they broke. We decided at the very beginning that this would not be us." Quality and service are just as critical to smallholder farmers as they are to other customers, said Teichmann. Smallholder farmers are a market that's often ignored in this regard. Though it takes time and imagination to see sustainable business possibilities, Teichmann said he believes the effort is worth it. "It is truly a compelling market," he said.


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