In 2007, Keith Povah was appointed Director of Sales for RateTiger, Channel Management software to help hotels manage their online distribution and maximise their online revenue.
In 5 years he built up the sales team to achieve in excess of 400% growth in business and was promoted to Division President for RateTiger Suite.
TDA Dec 2011, Telegraph June 2011
Since 1987 Keith Povah
has been running his
own businesses - 2 different 3 star hotels (in Andover, Hampshire and Putney, south London) and his
In 2006 Keith took on a one year contract as Head of Sales for JAC Travel, London - he re-structured the sales team, set up targets and organised a more much focused and pro-active approach to win and retain clients.
In doing so, built up his
own knowledge of the international market for incoming (group and FIT) business into the UK.
was Sales and Marketing Director UK for ACCOR (Sofitel, Mercure, Novotel & Ibis hotels etc.) for over 6 years, Sales and Marketing Director UK for Le Meridien hotels for 2 years and a Sales and Marketing consultant for many independent hotels and apart-hotels, where over the years he
wrote many Sales and Marketing Action Plans.
Former clients include amongst others - Coombe Grove Manor in Bath, York House hotel in Eastbourne, Overton Grange hotel in Ludlow, Malvern Hills hotel in Malvern, the Great Western Royal in Paddington (now Hilton), the Shaftesbury hotel in central London (now Best Western), London Country Apartments in Croydon, Orion apart-hotel (now Citadines) in the Barbican and the Best Western Lodge hotel in Putney.
In 2012 Keith Povah left to pursue other opportunities, as many independent hotels require assistance to improve their business.