Rate Tiger has announced the appointment of Keith Povah to Director of Sales as part of its European and international expansion strategy.
Keith joins Rate Tiger from KP Service Solutions and JAC Travel where he was Director and Head of Sales respectively.
brings a wealth of over 30 years' experience in the hotel and hospitality sector having run his
own hotels, as well as key positions with ACCOR, Le Meridien and the Best Western Lodge Hotel
The role as Director of Sales will see Keith
develop and execute Rate Tiger's
European sales strategy and engage with Rate Tiger's
sales team across the continent.
This is supported by his experience working in European and Australasian markets for JAC travel.
Rate Tiger's recent expansion with the opening of its European HQ in London earlier this month will be followed by a new product soon to be launched to help smaller hotels and assist the strategy of existing customers.
Keith officially started on July 19th and will report to Rate Tiger's Chief Operating Officer.
"We are pleased to welcome Keith
experience in the international hospitality industry and also operating a hotel means he
can truly understand our potential customers' needs."