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This profile was last updated on 7/10/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. K.C. Brown

Wrong K.C. Brown?

General Manager

Cision Global Analysts
Phone: (312) ***-****  
Email: k***@***.com
Cision
130 E Randolph St. 7th Floor
Chicago , Illinois 60601
United States

Company Description: Cision is a leading global media intelligence company, serving the complete workflow of today’s PR and communication professionals. Offering the industry’s most...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • MBA
    The Wharton School of the University of Pennsylvania
  • master , mass communications research
    University of North Carolina
  • BA , public relations
    Brigham Young University
  • B.A. , Public Relations
    Brigham Young University
90 Total References
Web References
Cision's North American Management Team
us.cision.com, 6 Mar 2014 [cached]
K.C. Brown - General Manager, Cision Global Analysts
...
K.C. Brown As senior vice president and head of Cision's analysis services, K.C. Brown leads all aspects of Cision's analysis business. He is responsible for growing the business by directing product and service enhancements through the development of new metrics and methodologies. Previously, he led Cision's client development, managing the company's U.S. client portfolio across all lines of business. He came to the company via the acquisition of Delahaye, where he managed the research and advisory services group. While there, he led many of the firm's methodological and technological innovations and founded the Delahaye Index (now known as the Cision Index).
Prior to joining the firm in 1998, K.C. worked in government and agency public relations. K.C. holds a BA from Brigham Young University in public relations and a master's in mass communications research from the University of North Carolina, as well as an MBA from The Wharton School of the University of Pennsylvania.
K.C. Brown, vice president ...
www.reputationinstitute.com, 1 May 2003 [cached]
K.C. Brown, vice president of research at Delahaye, suggests magazines generate more impressions per story because they go into greater depth than either newspapers or the electronic media. And they generate larger net effects because they tend to deliver more balanced coverage. Magazines also tend to have stronger graphics that "draw a reader into a story," says Brown. He remarks that newspaper and TV coverage is often "forgettable" from a corporate PR standpoint.
On the question of editorial balance, Brown says magazines perform better than other media because of their longer lead times. By contrast, he points out that TV, radio, and newspapers tend to flip-flop from extremes of negative or positive. "We find TV to be the most polar," he says.
Cision Global Analysts team | Cision Global Analysts
analysts.cision.com, 23 May 2014 [cached]
K.C. Brown
K.C. Brown, GM-Cision Global ...
www.cision.com, 14 May 2014 [cached]
K.C. Brown, GM-Cision Global Analysts
K. C. ...
www.cision.com, 14 May 2014 [cached]
K. C. Brown
...
K.C. Brown - General Manager, Cision Global Analysts
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