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Last Update

2016-02-08T00:00:00.000Z

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Background Information

Employment History

General Manager
Cision

Vice President of Client Development
Cision

Senior Vice President and Head of Analysis Services
Cision

Vice President of Research
Delahaye

Senior Vice President
Delahaye

Affiliations

Founder
Delahaye

Education

MBA

The Wharton School of the University of Pennsylvania

master
mass communications research
University of North Carolina

BA
public relations
Brigham Young University

B.A.
Public Relations
Brigham Young University

Web References (92 Total References)


Cision's North American Management Team

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K.C. Brown - General Manager, Cision Global Analysts

...
K.C. Brown As senior vice president and head of Cision's analysis services, K.C. Brown leads all aspects of Cision's analysis business. He is responsible for growing the business by directing product and service enhancements through the development of new metrics and methodologies. Previously, he led Cision's client development, managing the company's U.S. client portfolio across all lines of business. He came to the company via the acquisition of Delahaye, where he managed the research and advisory services group. While there, he led many of the firm's methodological and technological innovations and founded the Delahaye Index (now known as the Cision Index).
Prior to joining the firm in 1998, K.C. worked in government and agency public relations. K.C. holds a BA from Brigham Young University in public relations and a master's in mass communications research from the University of North Carolina, as well as an MBA from The Wharton School of the University of Pennsylvania.


K.C. Brown, vice president ...

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K.C. Brown, vice president of research at Delahaye, suggests magazines generate more impressions per story because they go into greater depth than either newspapers or the electronic media. And they generate larger net effects because they tend to deliver more balanced coverage. Magazines also tend to have stronger graphics that "draw a reader into a story," says Brown. He remarks that newspaper and TV coverage is often "forgettable" from a corporate PR standpoint.

On the question of editorial balance, Brown says magazines perform better than other media because of their longer lead times. By contrast, he points out that TV, radio, and newspapers tend to flip-flop from extremes of negative or positive. "We find TV to be the most polar," he says.


Cision Global Analysts team | Cision Global Analysts

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K.C. Brown


K. C. ...

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K. C. Brown

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K.C. Brown - General Manager, Cision Global Analysts


K.C. Brown, GM-Cision Global ...

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K.C. Brown, GM-Cision Global Analysts

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