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"eBay won the case, at least in part, because it was able to show that measures were in place to prevent the sale of counterfeits, and that it took steps to remove goods from sale once it became aware that they were infringing.This is likely to be of limited comfort to luxury brand owners because it places the onus largely on them to monitor suspicious transactions."An adverse ruling would have been a serious threat to eBay's business model, however.Katie continues:
The Oath | Opinion / Interview
Creating and Maintaining Brand Equity